{"id":2037868,"date":"2013-12-16T13:54:05","date_gmt":"2013-12-16T12:54:05","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/12\/16\/burberry-opens-its-beauty-box-in-london\/"},"modified":"2026-04-30T11:19:20","modified_gmt":"2026-04-30T09:19:20","slug":"burberry-opens-its-beauty-box-in-london","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/12\/16\/burberry-opens-its-beauty-box-in-london\/","title":{"rendered":"Burberry opens its Beauty Box in London"},"content":{"rendered":"<p>Today, Monday December 16, 2013, Burberry opens a new boutique: The Burberry Beauty Box. Located in London&#8217;s Covent Garden district, it brings together the brand&#8217;s fashion and beauty lines. It features Burberry&#8217;s fragrance, make-up and accessory ranges, as well as limited editions.  <\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2037868 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/tender_signaturelook-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/12\/TENDER_SIGNATURELOOK-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/mixmatch-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/12\/MIXMATCH-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/icon_signaturelook-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/12\/ICON_SIGNATURELOOK-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>This new concept goes hand in hand with the brand&#8217;s recent innovations, underlining the close relationship between the fashion and beauty worlds. In particular, the Runway Made to Order concept allows customers to order beauty products for looks immediately after the shows. <\/p>\n<p>&nbsp;<\/p>\n<p>At the center of the boutique is the Beauty Box Bar. Burberry offers personalized advice for every customer. Beauty stylists are on hand to help you choose your nail polish, perfume or make-up according to your preferences and skin tone.  <\/p>\n<p>&nbsp;<\/p>\n<p>The new Burberry store is original and innovative thanks to the integration of digital technology. Digital screens inside and outside the store broadcast new products and the &#8220;look of the month&#8221;. On a 5-metre-high digital chandelier, new looks and products come to life. It&#8217;s also the brand&#8217;s first cashless boutique. You can pay for your purchases directly online using your iPhone or iPad.    <\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Monday December 16, 2013, Burberry opens a new boutique: The Burberry Beauty Box. Located in London&#8217;s Covent Garden district, it brings together the brand&#8217;s fashion and beauty lines. It&hellip;<\/p>\n","protected":false},"author":133,"featured_media":665234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[70208,30429],"class_list":["post-2037868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-beauty-box-3","tag-burberry-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burberry opens its Beauty Box in London - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/12\/16\/burberry-opens-its-beauty-box-in-london\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Tressol\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/12\\\/16\\\/burberry-opens-its-beauty-box-in-london\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/12\\\/16\\\/burberry-opens-its-beauty-box-in-london\\\/\"},\"author\":{\"name\":\"Pauline Tressol\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/f5d327163fa9c2ff1730e8c3f7b293bc\"},\"headline\":\"Burberry opens its Beauty Box in London\",\"datePublished\":\"2013-12-16T12:54:05+00:00\",\"dateModified\":\"2026-04-30T09:19:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/12\\\/16\\\/burberry-opens-its-beauty-box-in-london\\\/\"},\"wordCount\":204,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/12\\\/16\\\/burberry-opens-its-beauty-box-in-london\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/TENDER_SIGNATURELOOK.jpg\",\"keywords\":[\"beauty box\",\"Burberry\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/12\\\/16\\\/burberry-opens-its-beauty-box-in-london\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/12\\\/16\\\/burberry-opens-its-beauty-box-in-london\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/12\\\/16\\\/burberry-opens-its-beauty-box-in-london\\\/\",\"name\":\"Burberry opens its Beauty Box in London - 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