{"id":2033794,"date":"2024-09-21T17:44:00","date_gmt":"2024-09-21T15:44:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2024\/09\/21\/a-new-era-for-vhernier-in-paris-the-opening-of-the-printemps-haussmann-boutique\/"},"modified":"2026-04-29T11:30:12","modified_gmt":"2026-04-29T09:30:12","slug":"a-new-era-for-vhernier-in-paris-the-opening-of-the-printemps-haussmann-boutique","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2024\/09\/21\/a-new-era-for-vhernier-in-paris-the-opening-of-the-printemps-haussmann-boutique\/","title":{"rendered":"A New Era for Vhernier in Paris: The Opening of the Printemps Haussmann Boutique"},"content":{"rendered":"\n

Vhernier, the Milanese jewelry house, strengthens its presence in Paris with the opening of a second boutique in the French capital, in the prestigious Printemps Haussmann. This new space, dedicated to the brand’s singular universe, continues Vhernier’s tradition of excellence in craftsmanship and innovative design. <\/p>\n\n

Located on the second floor, in the Joaillerie & Haute Horlogerie area, this 70-square-meter showcase is divided into two distinct rooms. The boutique’s layout perfectly reflects the spirit of the Maison: a subtle harmony between natural materials and precious metals, where every detail is carefully thought out to exalt the beauty of the creations. <\/p>\n\n

Walls adorned with gouach\u00e9s – the preliminary drawings that are the starting point for every Vhernier creation – recall the house’s deep inspiration for simplicity and purity of form. Wooden furnishings, combined with metallic elements, lend a warm, elegant atmosphere. This combination of textures and colors is a tribute to the Vhernier universe, where gold blends with ebony or jet to create striking contrasts. <\/p>\n\n

The opening of this new boutique is also an opportunity for Vhernier to unveil two unique creations from the Pirouette collection: a ring and a pair of earrings in white gold, chalcedony and diamonds. The Pirouette collection, emblematic of Vhernier’s style, embodies the very essence of the company: pure lines combined with bold volumes. The enveloping shape of these jewels, combined with the softness of the materials, creates a perfect harmony between the purity of the shapes and the brilliance of the precious stones. <\/p>\n\n

With this opening, Vhernier increases the number of its mono-brand boutiques worldwide to sixteen, consolidating its position in the international luxury market. At the same time, the company continues to rely on a network of over 100 points of sale, including multi-brand jewelry stores and department stores. <\/p>\n\n

Vhernier doesn’t just create jewelry, she sculpts works of art. Each piece is a testament to Italian craftsmanship, handcrafted with meticulous attention to detail. Inspired by modern sculpture and the natural curves of the body, the Milan-based company combines innovation and tradition to produce jewelry that, while seemingly simple, reveals unparalleled complexity and sophistication. <\/p>\n\n

Vhernier’s choice of materials is guided by a constant concern for design: gold, the company’s signature, is frequently combined with unconventional materials such as titanium, while precious stones enhance the whole, making each piece truly unique.<\/p>\n\n

By setting up shop at Printemps Haussmann, Vhernier reaffirms its attachment to Parisian elegance, while adding a touch of Italian modernity. The space, both intimate and luxurious, promises an immersive experience for all who pass through its doors, offering a plunge into the heart of the house’s refined and audacious universe. <\/p>\n\n

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CHARLY-HEL<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Vhernier, the Milanese jewelry house, strengthens its presence in Paris with the opening of a second boutique in the French capital, in the prestigious Printemps Haussmann. 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