{"id":2032721,"date":"2020-09-06T11:10:07","date_gmt":"2020-09-06T09:10:07","guid":{"rendered":"https:\/\/www.luxsure.fr\/2020\/09\/06\/laujoa-new-french-jewelry-brand\/"},"modified":"2026-04-27T16:09:19","modified_gmt":"2026-04-27T14:09:19","slug":"laujoa-new-french-jewelry-brand","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2020\/09\/06\/laujoa-new-french-jewelry-brand\/","title":{"rendered":"Laujoa: New French jewelry brand"},"content":{"rendered":"

A new Maison opens its doors<\/strong><\/p>\n

Passion, joy, transparency and trust: these are the values of Laujoa, a new jewelry brand launching its first collection this autumn. From artistic inspiration to jewelry creation, everything is mastered in the workshop to offer unique and ethical creations to demanding customers. <\/p>\n

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Laujoa’s origins lie in the joy of creating together<\/strong><\/p>\n

Laujoa was born of the desire of Laure and Thomas Jonqu\u00e8res d’Oriola to find a meaningful joint project. Laure is the artist. Her joie de vivre, sparkling smile and insatiable passion for jewelry are the soul of Laujoa. After graduating from the Haute Ecole de Joaillerie de Paris in 2008, she perfected her technique working for Van Cleef and Arpels and Cartier, and with Dior, she learned to develop her creativity. <\/p>\n

Her husband, Thomas, is a rigorous pragmatist. An entrepreneur at heart, it wasn’t long after leaving the Ecole de Management de Lyon that he launched his own consulting company, which is still in business today. <\/p>\n

This complementarity soon made the creation of a joint jewelry brand a no-brainer. In fact, the choice of the name “Laujoa” is no coincidence, a gentle blend of the designer’s first name “Laure” and their family name “Jonqu\u00e8res d’Oriola”. Laure and Thomas explain: ” For us, the word <\/em>joy<\/em><\/strong> is the very synonym of the word <\/em>“jewel <\/em><\/strong>“an object that conveys the emotion so dear to our lives.<\/em> <\/p>\n

This autumn, Laujoa presents its first fully-customizable collection. It completes the made-to-measure service available all year round. <\/p>\n

The Vertu Collection <\/strong><\/p>\n

For this first collection, whose emblem is the leaf, Laure was inspired by nature and her many travels. Free of constraints, floral and light, this is how she wanted the Vertu collection. <\/p>\n

Bracelets, rings, earrings, pendants and long necklaces, the Vertu collection is designed to be multi-faceted, with 14 pieces to choose from. The possibility of customizing the stone and metal makes each piece unique. <\/p>\n

To find out more: www.laujoa.com\/collection-vertu\/<\/a><\/p>\n

The Vertu collection is on sale at the showroom and on the eshop.<\/p>\n

Some models:<\/p>\n\n\t\t