The new Furla Autumn-Winter 2020 advertising campaign features Greta Ferro, a young Italian actress and model, chosen for her freshness and timeless elegance. The visuals, characterized by strong color contrasts, are signed by photographer Giampaolo Sgura, under the artistic direction of Magnus Berger. <\/p>\n
The campaign traces a love story through the exchange of postcards in a city bar. The correspondence takes us back to the old game of seduction, which eventually becomes a sensual, humorous game. <\/p>\n
Each image evokes that peaceful moment, sipping a good cup of coffee and thinking beautiful thoughts. It’s a special moment, which over time pays homage to an Italian ritual, constructed with balance and taste. The shots have a strong power of suggestion, referring back to tradition, a detail of life that even for an object such as a bag becomes an integral part of the scene. <\/p>\n