{"id":2032569,"date":"2016-05-05T19:27:35","date_gmt":"2016-05-05T17:27:35","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/05\/05\/mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend\/"},"modified":"2026-04-27T15:33:35","modified_gmt":"2026-04-27T13:33:35","slug":"mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/05\/05\/mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend\/","title":{"rendered":"MANGO REVEALS THE MOST ROMANTIC SPIRIT OF THIS SUMMER WITH THE TRUE ROMANCE TREND"},"content":{"rendered":"

Announced under the name
\n True Romance<\/em>
\n<\/strong>MANGO presents the fourth trend that will mark its next advertising campaign. This time, the most coveted international models of the moment have been chosen to represent the new trend: Mathilde Brandi<\/strong> and Steffy Argelich.<\/strong>
\nAfter the Tribal Spirit<\/em>, Soft Minimal<\/em> and New Metallics<\/em> trends, represented respectively by Kendall Jenner, Liu Wen and Karlie Kloss, the May trend offers the most romantic spirit of the summer, with white as its flagship color. Maxi blouses, vaporous lingerie-style dresses, transparency and ruffles that endow these pure lines garments with subtle and feminine notes. Immaculate white is a must in total look<\/em> styles, bringing balance, sophistication and sobriety. Materials such as cotton, chiffon or wispy fabrics give this season a summery feel and a touch of freedom.
\nThis new campaign, whose photos were taken in Los Angeles at the beginning of March, will be visible in the streets and on the various communication platforms of the brand from next May. For the occasion, MANGO was able to count on the collaboration of Alastair Mckimm for styling, and Lucia Pieroni and Syd Hayes for make-up and hair, respectively.
\nThe company continues its change of strategy, which is based on stocking its boutiques every fortnight with the most fashionable clothes of the moment, and launching a different advertising campaign each month, featuring the trend of the moment and the face that best represents it. Launched at the beginning of February, this new strategy aims to offer the most up-to-date choice in each of the brand’s points of sale, and to adapt communication media and tools to the digital age in order to meet the fast-fashion<\/em> world’s need for speed and immediacy. <\/p>\n

\"MANGO<\/p>\n","protected":false},"excerpt":{"rendered":"

Announced under the name True Romance MANGO presents the fourth trend that will mark its next advertising campaign. This time, the most coveted international models of the moment have been…<\/p>\n","protected":false},"author":2,"featured_media":894639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[53490,69014,69015],"class_list":["post-2032569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-mango","tag-mathilde-brandi","tag-steffy-argelich"],"yoast_head":"\nMANGO REVEALS THE MOST ROMANTIC SPIRIT OF THIS SUMMER WITH THE TRUE ROMANCE TREND - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/05\/05\/mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/05\\\/05\\\/mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/05\\\/05\\\/mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"MANGO REVEALS THE MOST ROMANTIC SPIRIT OF THIS SUMMER WITH THE TRUE ROMANCE TREND\",\"datePublished\":\"2016-05-05T17:27:35+00:00\",\"dateModified\":\"2026-04-27T13:33:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/05\\\/05\\\/mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend\\\/\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/05\\\/05\\\/mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/MANGO-True-Romance_RGB.jpg\",\"keywords\":[\"Mango\",\"Mathilde Brandi\",\"Steffy Argelich.\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/05\\\/05\\\/mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/05\\\/05\\\/mango-reveals-the-most-romantic-spirit-of-this-summer-with-the-true-romance-trend\\\/\",\"name\":\"MANGO REVEALS THE MOST ROMANTIC SPIRIT OF THIS SUMMER WITH THE TRUE ROMANCE TREND - 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