{"id":2032445,"date":"2015-06-02T12:04:05","date_gmt":"2015-06-02T10:04:05","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/06\/02\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\/"},"modified":"2026-04-27T15:01:55","modified_gmt":"2026-04-27T13:01:55","slug":"ricard-presents-its-new-le-ballon-vs-lallonge-campaign","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/06\/02\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\/","title":{"rendered":"Ricard presents its new “Le Ballon VS l’allong\u00e9” campaign"},"content":{"rendered":"

Ricard is back in the news at the start of summer 2015 with a brand new campaign. It celebrates different drinking styles through the coolest duel of the year: on one side, the balloon glass, unbeaten for 83 years, and on the other, the elongated glass, its challenger. <\/p>\n

\"ricard\"<\/a><\/p>\n

 <\/p>\n

The campaign focuses on a national conversation between two different drinking styles, echoing what drives consumers when it comes to measuring out the water in their Ricard. It’s a modern, contemporary take on the brand that appeals to all audiences, no matter how they drink a glass of Ricard. <\/p>\n

The new campaign combines the impact of modern graphics with the brand’s trademark sense of humor. It is in keeping with the brand’s poster tradition, with 3 bus shelter format visuals and 3 large format visuals, set against yellow, blue and turquoise backgrounds. <\/p>\n

From today, the campaign will be visible on billboards throughout France, notably in Paris with mediatables and massive quayside displays. The campaign also extends to digital, with a dedicated website where consumers can take part in the debate: ballonvsallonge.com<\/a>. In July\/August, a second wave of billboards will be rolled out nationwide, including in railway stations and on the coastal network. <\/p>\n","protected":false},"excerpt":{"rendered":"

Ricard is back in the news at the start of summer 2015 with a brand new campaign. It celebrates different drinking styles through the coolest duel of the year: on…<\/p>\n","protected":false},"author":156,"featured_media":808770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[59891,59913,63166],"class_list":["post-2032445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits","tag-alcohol","tag-campaign","tag-ricard"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2032445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/156"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2032445"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2032445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/808770"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2032445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2032445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2032445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}