{"id":2032445,"date":"2015-06-02T12:04:05","date_gmt":"2015-06-02T10:04:05","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/06\/02\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\/"},"modified":"2026-04-27T15:01:55","modified_gmt":"2026-04-27T13:01:55","slug":"ricard-presents-its-new-le-ballon-vs-lallonge-campaign","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/06\/02\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\/","title":{"rendered":"Ricard presents its new “Le Ballon VS l’allong\u00e9” campaign"},"content":{"rendered":"

Ricard is back in the news at the start of summer 2015 with a brand new campaign. It celebrates different drinking styles through the coolest duel of the year: on one side, the balloon glass, unbeaten for 83 years, and on the other, the elongated glass, its challenger. <\/p>\n

\"ricard\"<\/a><\/p>\n

 <\/p>\n

The campaign focuses on a national conversation between two different drinking styles, echoing what drives consumers when it comes to measuring out the water in their Ricard. It’s a modern, contemporary take on the brand that appeals to all audiences, no matter how they drink a glass of Ricard. <\/p>\n

The new campaign combines the impact of modern graphics with the brand’s trademark sense of humor. It is in keeping with the brand’s poster tradition, with 3 bus shelter format visuals and 3 large format visuals, set against yellow, blue and turquoise backgrounds. <\/p>\n

From today, the campaign will be visible on billboards throughout France, notably in Paris with mediatables and massive quayside displays. The campaign also extends to digital, with a dedicated website where consumers can take part in the debate: ballonvsallonge.com<\/a>. In July\/August, a second wave of billboards will be rolled out nationwide, including in railway stations and on the coastal network. <\/p>\n","protected":false},"excerpt":{"rendered":"

Ricard is back in the news at the start of summer 2015 with a brand new campaign. It celebrates different drinking styles through the coolest duel of the year: on…<\/p>\n","protected":false},"author":156,"featured_media":808770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[59891,59913,63166],"class_list":["post-2032445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits","tag-alcohol","tag-campaign","tag-ricard"],"yoast_head":"\nRicard presents its new "Le Ballon VS l'allong\u00e9" campaign - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2015\/06\/02\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salome Gegout\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/02\\\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/02\\\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\\\/\"},\"author\":{\"name\":\"Salome Gegout\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/51225755bed372797224f865506d9734\"},\"headline\":\"Ricard presents its new “Le Ballon VS l’allong\u00e9” campaign\",\"datePublished\":\"2015-06-02T10:04:05+00:00\",\"dateModified\":\"2026-04-27T13:01:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/02\\\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\\\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/02\\\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/ricard.png\",\"keywords\":[\"alcohol\",\"campaign\",\"Ricard\"],\"articleSection\":[\"Wines and Spirits\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/02\\\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/06\\\/02\\\/ricard-presents-its-new-le-ballon-vs-lallonge-campaign\\\/\",\"name\":\"Ricard presents its new \\\"Le Ballon VS l'allong\u00e9\\\" campaign - 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