{"id":2032433,"date":"2015-03-24T07:00:38","date_gmt":"2015-03-24T06:00:38","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/03\/24\/gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device\/"},"modified":"2026-04-27T14:57:01","modified_gmt":"2026-04-27T12:57:01","slug":"gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/03\/24\/gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device\/","title":{"rendered":"Gucci Watches and Will.I.Am announce the creation of an innovative wearable device"},"content":{"rendered":"

\"gucci_01_HR\"<\/a><\/p>\n

While the prestigious Baselworld trade show is at its zenith, Gucci Montres has announced a partnership with the high-tech company i.am+, founded by Will.i.am, to launch a smart bracelet that is as futuristic and design-led as it is smartphone-independent.<\/p>\n

The device will enable you to make calls, send messages and e-mails, listen to music, consult your calendar and diary, and use a voice-activated personal assistant. In this way, the concept takes on the features and capabilities of a smartphone, but in a more intimate position, as it is physically attached to the wrist. <\/p>\n

St\u00e9phane Linder, CEO of Gucci Montres, affirms his brand’s place as a forerunner in the sector: “Today, thanks to this innovative collaboration with i.am+ and will.i.am, Gucci Montres is fully focused on the future of wearable technology, with the objective of launching a device that would be a fashion accessory while integrating the most complete and advanced technological functionalities<\/em>.”<\/p>\n

As for Will.i.am, he described this collaboration as a cross between two worlds: “a device at the cutting edge of fashion and technology, we set out to define this category. I’ve coined the term “fashionology” – a fusion of the worlds of fashion and technology. <\/em>“<\/p>\n

For the moment, the price and launch date have not been announced, but the information alone is enough to arouse considerable curiosity. The iWatch seems to have a strong competitor… <\/p>\n","protected":false},"excerpt":{"rendered":"

While the prestigious Baselworld trade show is at its zenith, Gucci Montres has announced a partnership with the high-tech company i.am+, founded by Will.i.am, to launch a smart bracelet that…<\/p>\n","protected":false},"author":155,"featured_media":779838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[56830,59502,68765,68766,57538],"class_list":["post-2032433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-baselworld","tag-gucci-horlogerie","tag-gucci-watch","tag-i-am","tag-will-i-am"],"yoast_head":"\nGucci Watches and Will.I.Am announce the creation of an innovative wearable device - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2015\/03\/24\/gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ingrid Bonardin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/03\\\/24\\\/gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/03\\\/24\\\/gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device\\\/\"},\"author\":{\"name\":\"Ingrid Bonardin\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/9ce4d5fe831e271f1fbf1b4002fb6502\"},\"headline\":\"Gucci Watches and Will.I.Am announce the creation of an innovative wearable device\",\"datePublished\":\"2015-03-24T06:00:38+00:00\",\"dateModified\":\"2026-04-27T12:57:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/03\\\/24\\\/gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device\\\/\"},\"wordCount\":252,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/03\\\/24\\\/gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/gucci_01_HR.jpg\",\"keywords\":[\"Baselworld\",\"Gucci Horlogerie\",\"gucci watch\",\"i.am+\",\"Will I am\"],\"articleSection\":[\"Watches and Jewelry\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/03\\\/24\\\/gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/03\\\/24\\\/gucci-watches-and-will-i-am-announce-the-creation-of-an-innovative-wearable-device\\\/\",\"name\":\"Gucci Watches and Will.I.Am announce the creation of an innovative wearable device - 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