The new LACOSTE L!VE fragrance expresses irrepressible energy. An energy that makes you want to create, to express your personality and style without fear of standing out.
\nLACOSTE L!VE combines modernity and authenticity. It opens up new ways of dressing and appeals to creative minds. It was only natural that LACOSTE L!VE should have a fragrance with the same creative and unique character. A new, original fragrance to see the world from a new perspective. New fragrance. A new perspective.
\n“This new LACOSTE L!VE fragrance opens a whole new chapter in the history of LACOSTE perfumes. Its design, its unique concept and its campaign imagined to live on all media target a more urban consumer in search of authenticity and creativity. This desire to create, to rethink fragrance is at the heart of the new LACOSTE L!VE: it has been nurtured by the close collaboration between the LACOSTE and P&G Prestige teams to design a bottle, a product and a global campaign that best expresses the innovative style of LACOSTE L!VE” explains Antoine Delgrange, Global Marketing Director at P&G Prestige.<\/p>\n
The launch was accompanied by a photo competition in the streets of Paris, under the patronage of well-known artists such as So Me. A vernissage was held at the Maison Muller, an artistic venue in Paris.
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