{"id":2032190,"date":"2021-12-03T13:25:00","date_gmt":"2021-12-03T12:25:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2021\/12\/03\/de-beers-jewellers-unveils-its-boutique-at-la-samaritaine\/"},"modified":"2026-04-27T08:22:36","modified_gmt":"2026-04-27T06:22:36","slug":"de-beers-jewellers-unveils-its-boutique-at-la-samaritaine","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2021\/12\/03\/de-beers-jewellers-unveils-its-boutique-at-la-samaritaine\/","title":{"rendered":"De Beers Jewellers unveils its boutique at La Samaritaine"},"content":{"rendered":"

DE BEERS JEWELLERS UNVEILS ITS BOUTIQUE IN THE HEART OF LA SAMARITAINE, THE NEWLY REOPENED ICONIC PARISIAN DEPARTMENT STORE<\/p>\n

De Beers is pleased to announce the opening of its boutique at La Samaritaine.<\/p>\n

With a history dating back to the 19th century, the department store recently reopened after a complete renovation.<\/p>\n

\"\"<\/a><\/p>\n

De Beers boutique, 2nd floor of La Samaritaine, Paris<\/strong><\/p>\n

Located with the Joaillerie on the second floor of La Samaritaine, the 20 square-meter De Beers boutique benefits from plenty of natural light.<\/p>\n

As part of De Beers’ ambitious “Building Forever” commitment to sustainability, eco-friendly, toxic-free paints were used to reproduce the House’s signature blue and orange tones.<\/p>\n

What’s more, 80% of the wood is reconstituted, and all the lighting used to illuminate our magnificent diamond jewels comes from energy-efficient LEDs.<\/p>\n

The De Beers boutique is the perfect opportunity to discover the unique beauty of our natural diamond jewelry, the fruit of over 130 years of diamond expertise and know-how.<\/p>\n

The boutique will feature the brand-new Butterfly Haute Joaillerie collection, which captures the transformative nature of the butterfly through luminous white diamonds.<\/p>\n

The Butterfly collection will be available exclusively in France at La Samaritaine and on www.debeers.fr<\/a> from November 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"

DE BEERS JEWELLERS UNVEILS ITS BOUTIQUE IN THE HEART OF LA SAMARITAINE, THE NEWLY REOPENED ICONIC PARISIAN DEPARTMENT STORE De Beers is pleased to announce the opening of its boutique…<\/p>\n","protected":false},"author":2,"featured_media":1669701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[68540],"class_list":["post-2032190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-de-beers-jewellers"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2032190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2032190"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2032190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1669701"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2032190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2032190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2032190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}