{"id":2032190,"date":"2021-12-03T13:25:00","date_gmt":"2021-12-03T12:25:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2021\/12\/03\/de-beers-jewellers-unveils-its-boutique-at-la-samaritaine\/"},"modified":"2026-04-27T08:22:36","modified_gmt":"2026-04-27T06:22:36","slug":"de-beers-jewellers-unveils-its-boutique-at-la-samaritaine","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2021\/12\/03\/de-beers-jewellers-unveils-its-boutique-at-la-samaritaine\/","title":{"rendered":"De Beers Jewellers unveils its boutique at La Samaritaine"},"content":{"rendered":"<p>DE BEERS JEWELLERS UNVEILS ITS BOUTIQUE IN THE HEART OF LA SAMARITAINE, THE NEWLY REOPENED ICONIC PARISIAN DEPARTMENT STORE<\/p>\n<p>De Beers is pleased to announce the opening of its boutique at La Samaritaine.<\/p>\n<p>With a history dating back to the 19th century, the department store recently reopened after a complete renovation.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/11\/image001-34.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-419580\"><img decoding=\"async\" class=\"alignnone size-full wp-image-419580 lazyload\" title=\"image001-34-jpg\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/11\/image001-34.jpg\" alt=\"\" width=\"1024\" height=\"1024\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/a><\/p>\n<p><strong>De Beers boutique, 2nd floor of La Samaritaine, Paris<\/strong><\/p>\n<p>Located with the Joaillerie on the second floor of La Samaritaine, the 20 square-meter De Beers boutique benefits from plenty of natural light.<\/p>\n<p>As part of De Beers&#8217; ambitious &#8220;Building Forever&#8221; commitment to sustainability, eco-friendly, toxic-free paints were used to reproduce the House&#8217;s signature blue and orange tones.<\/p>\n<p>What&#8217;s more, 80% of the wood is reconstituted, and all the lighting used to illuminate our magnificent diamond jewels comes from energy-efficient LEDs.<\/p>\n<p>The De Beers boutique is the perfect opportunity to discover the unique beauty of our natural diamond jewelry, the fruit of over 130 years of diamond expertise and know-how.<\/p>\n<p>The boutique will feature the brand-new Butterfly Haute Joaillerie collection, which captures the transformative nature of the butterfly through luminous white diamonds.<\/p>\n<p>The Butterfly collection will be available exclusively in France at La Samaritaine and on <a href=\"http:\/\/www.debeers.fr\">www.debeers.fr<\/a> from November 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DE BEERS JEWELLERS UNVEILS ITS BOUTIQUE IN THE HEART OF LA SAMARITAINE, THE NEWLY REOPENED ICONIC PARISIAN DEPARTMENT STORE De Beers is pleased to announce the opening of its boutique&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1669701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[68540],"class_list":["post-2032190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-de-beers-jewellers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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