{"id":2032040,"date":"2024-01-14T15:06:52","date_gmt":"2024-01-14T14:06:52","guid":{"rendered":"https:\/\/www.luxsure.fr\/2024\/01\/14\/penelope-cruz-new-geox-brand-ambassador-a-radiant-collaboration\/"},"modified":"2026-04-27T07:22:08","modified_gmt":"2026-04-27T05:22:08","slug":"penelope-cruz-new-geox-brand-ambassador-a-radiant-collaboration","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2024\/01\/14\/penelope-cruz-new-geox-brand-ambassador-a-radiant-collaboration\/","title":{"rendered":"Pen\u00e9lope Cruz, New GEOX Brand Ambassador: A Radiant Collaboration"},"content":{"rendered":"<p>Oscar-winning actress Pen\u00e9lope Cruz becomes GEOX&#8217;s first brand ambassador. This collaboration marks a major turning point for the Italian brand, known for its innovative approach to footwear and apparel design. <\/p>\n<h3>A Muse for an Evolving Brand<\/h3>\n<p>The global advertising campaign starring Pen\u00e9lope Cruz will take place in two distinct phases. The first phase will accompany the launch of the Autumn-Winter 23-24 women&#8217;s collection. The star will also be at the heart of a second campaign for the Spring-Summer 24 season.  <\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2032040 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2024\/01\/14\/penelope-cruz-nouvelle-egerie-de-geox-une-collaboration-rayonnante\/geox-spring-summer-2024-press-presentation-18\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-768x1152.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-600x900.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-1024x1536.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-1366x2048.jpg 1366w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-1920x2880.jpg 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-1170x1755.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-585x877.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-18-scaled.jpg 1707w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2024\/01\/14\/penelope-cruz-nouvelle-egerie-de-geox-une-collaboration-rayonnante\/geox-spring-summer-2024-press-presentation-19\/'><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-1024x683.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-1024x683.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-768x512.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-1536x1024.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-2048x1366.jpg 2048w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-1920x1280.jpg 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-1170x780.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-585x390.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Geox-Spring-Summer-2024-Press-Presentation-19-263x175.jpg 263w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2024\/01\/14\/penelope-cruz-nouvelle-egerie-de-geox-une-collaboration-rayonnante\/penlope-cruz-for-geox-fw23_photographed-by-gray-sorrenti_2\/'><img decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_2-768x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_2-768x1024.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_2-225x300.jpg 225w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_2-600x800.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_2-1152x1536.jpg 1152w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_2-1536x2048.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_2-scaled.jpg 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_2-1170x1560.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_2-585x780.jpg 585w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2024\/01\/14\/penelope-cruz-nouvelle-egerie-de-geox-une-collaboration-rayonnante\/penlope-cruz-for-geox-fw23_photographed-by-gray-sorrenti_3\/'><img decoding=\"async\" width=\"1024\" height=\"875\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-1024x875.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-1024x875.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-300x256.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-768x656.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-600x513.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-1536x1313.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-2048x1751.jpg 2048w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-1920x1641.jpg 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-1170x1000.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/09\/Pen\u201alope-Cruz-for-Geox-FW23_photographed-by-Gray-Sorrenti_3-585x500.jpg 585w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; 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--smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<h3>Pen\u00e9lope Cruz, A Symbol of Style and Elegance<\/h3>\n<p>Mario Moretti Polegato, founder and president of GEOX, expresses his enthusiasm for this partnership. He points out that Pen\u00e9lope Cruz perfectly represents GEOX&#8217;s new positioning, a brand at the crossroads of beauty, well-being and comfort. <\/p>\n<h3>A strategy of expansion and reinforcement<\/h3>\n<p>The association with Pen\u00e9lope Cruz is part of GEOX&#8217;s strategy to accelerate its marketing activities. The focus is on the women&#8217;s collection for 2023\/2024, with the aim of broadening the audience and strengthening the brand&#8217;s presence on the global market. <\/p>\n<h3>A Creative Duo for an Impactful Campaign<\/h3>\n<p>The campaign was conceived by Milan agency M&amp;C Saatchi and shot by Gray Sorrenti, renowned photographer and director. The music for the campaign was composed by Pen\u00e9lope&#8217;s talented brother, Eduardo Cruz. <\/p>\n<h3>GEOX: Synonymous with Innovation and Technology<\/h3>\n<p>GEOX stands out for its technological approach to footwear and apparel production. Innovation is at the heart of the brand, with solutions for breathability, waterproofing and cushioning. These achievements are underpinned by research and design, offering optimum comfort for a contemporary lifestyle.  <\/p>\n<h3>A Protected and Innovative Brand<\/h3>\n<p>The GEOX brand is protected by 63 different patents and continues to innovate with new patent applications. It is a major player in the international branded sports footwear market. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oscar-winning actress Pen\u00e9lope Cruz becomes GEOX&#8217;s first brand ambassador. This collaboration marks a major turning point for the Italian brand, known for its innovative approach to footwear and apparel design.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30776,30127,52709],"tags":[68480],"class_list":["post-2032040","post","type-post","status-publish","format-standard","hentry","category-mode-en","category-redcarpet-en","category-thefashion","tag-penelope-cruz-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pen\u00e9lope Cruz, New GEOX Brand Ambassador: A Radiant Collaboration - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2024\/01\/14\/penelope-cruz-new-geox-brand-ambassador-a-radiant-collaboration\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2024\\\/01\\\/14\\\/penelope-cruz-new-geox-brand-ambassador-a-radiant-collaboration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2024\\\/01\\\/14\\\/penelope-cruz-new-geox-brand-ambassador-a-radiant-collaboration\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Pen\u00e9lope Cruz, New GEOX Brand Ambassador: A Radiant Collaboration\",\"datePublished\":\"2024-01-14T14:06:52+00:00\",\"dateModified\":\"2026-04-27T05:22:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2024\\\/01\\\/14\\\/penelope-cruz-new-geox-brand-ambassador-a-radiant-collaboration\\\/\"},\"wordCount\":317,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"keywords\":[\"Pen\u00e9lope Cruz\"],\"articleSection\":[\"Mode\",\"Redcarpet\",\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2024\\\/01\\\/14\\\/penelope-cruz-new-geox-brand-ambassador-a-radiant-collaboration\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2024\\\/01\\\/14\\\/penelope-cruz-new-geox-brand-ambassador-a-radiant-collaboration\\\/\",\"name\":\"Pen\u00e9lope Cruz, New GEOX Brand Ambassador: A Radiant Collaboration - 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