{"id":2031916,"date":"2018-12-11T15:34:00","date_gmt":"2018-12-11T14:34:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2018\/12\/11\/this-robot-creates-highly-detailed-artwork-with-a-montblanc-pen\/"},"modified":"2026-04-27T06:43:35","modified_gmt":"2026-04-27T04:43:35","slug":"this-robot-creates-highly-detailed-artwork-with-a-montblanc-pen","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2018\/12\/11\/this-robot-creates-highly-detailed-artwork-with-a-montblanc-pen\/","title":{"rendered":"This robot creates highly detailed artwork with a Montblanc pen"},"content":{"rendered":"<p><strong>For the festive season, design studio Jean-Marc Gady has imagined and installed a robot in the windows of Montblanc boutiques to calligraph wishes from around the world, using the brand&#8217;s iconic pen. Each &#8220;wish list&#8221; is accumulated to create magical illustrations based on the imagery of the festive season. A hypnotic installation revolving around the art of writing, sure to arouse the curiosity of passers-by.  <\/strong><\/p>\n<div><img decoding=\"async\" class=\"CToWUd a6T\" tabindex=\"0\" src=\"https:\/\/ci5.googleusercontent.com\/proxy\/cC56pj70YXwt3fPrclridl5IklXKjIqVooIPhpTkdjcP0fsCNMKrOFUXrpNylIc3X6VqKm0bTxNx6a92hHmzesC4LE-imcZUINF1bYdyKdRBLLZN2xUXhn4E2t4OATh8DxzArvr-4hBu3niJpuWaNZHgVbxwYdYk_7k_0VctDxpW=s0-d-e1-ft#http:\/\/www.horsantenne.com\/images\/images_clients\/compte_45519\/images\/Studio%20Jean-Marc%20Gady_Montblanc_2.jpg\" alt=\"\" width=\"600\" height=\"335\"\/><\/div>\n<p>The Jean-Marc Gady Studio has been signing Montblanc&#8217;s annual window display program since 2016. With each new collection, the Studio writes and develops a window display language that brings emotion, poetry and transports those who look at them. <\/p>\n<p><strong>For the 2018 holiday season, and 108 years after the first Montblanc fountain pen went on sale, the Jean-Marc Gady studio is reinterpreting this flagship object and brand identity by entrusting it to a robot.<\/strong><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/301157925\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>What is on your Wish List?<\/strong><br \/>\nIn the center of the showcase, imagine a robot just a few centimeters in diameter, with the famous white star pen at its heart. Hypnotically, he&#8217;s writing over 170 greetings in 8 different languages on his own! And this writing robot does much more than just write&#8230; As it calligraphies these wish lists from all over the world, it also draws gigantic illustrations, each as magical as the next: snowflakes, gifts, stars, lanterns&#8230; but also iconic brand products.  <\/p>\n<div><img decoding=\"async\" class=\"CToWUd a6T\" tabindex=\"0\" src=\"https:\/\/ci4.googleusercontent.com\/proxy\/dZQZpv6YR0DiwHTCUlKcjEMbosCGSBC46wjFZRPHBXDgOkGK7s05ggd8zAuYqHTWWjFcheGmmo4MWCApXUvKBXLlMxOt800ucpiHgMpNahkpkilkWOLhIy0CqHRay2Ex1j64NRr_VcYVGqtEcvRd3bpXrm-yZ5M0xnmwDJn1p9i1=s0-d-e1-ft#http:\/\/www.horsantenne.com\/images\/images_clients\/compte_45519\/images\/Studio%20Jean-Marc%20Gady_Montblanc_1.jpg\" alt=\"\" width=\"600\" height=\"334\"\/><\/div>\n<p><strong>Inaugurated in Barcelona in mid-November 2018, this staging is sure to arouse the curiosity of passers-by the world over.<\/strong><\/p>\n<div><strong><img decoding=\"async\" class=\"CToWUd a6T\" tabindex=\"0\" src=\"https:\/\/ci4.googleusercontent.com\/proxy\/UfLWWJSBlcyKEYRjH1CkU5PcUodavK8Jecg5hnwFZkcAu7mP8ZBwMaBMEgDIdh3OXj8b9HDx-mSQ5ym5Mg0parY3oSI2RMBotOWLNwN6t6J5LTFBuome7oOn7LG7E1fxI_sO9oAljbnh09xzVWAhAYAjA4r4BiNQFAG9WO2HrV3Kfg=s0-d-e1-ft#http:\/\/www.horsantenne.com\/images\/images_clients\/compte_45519\/images\/Studio%20Jean-Marc%20Gady_Montblanc__5.jpg\" alt=\"\" width=\"200\" height=\"581\"\/><\/strong><\/div>\n<p>&#8220;<em>This year, we chose to present the Montblanc pen in its pure function: writing. By making it work, and transmitting through this installation the desire and &#8220;Art of writing&#8221;, we have extended the field of possibilities. In its own way, this writing robot embodies all the values of Montblanc: the highest quality writing for 100 years, between heritage and modernity.  <\/em>&#8220;explains Emilie Andr\u00e9, head of the Jean-Marc Gady studio and Creative Director.<\/p>\n<div><img decoding=\"async\" class=\"CToWUd a6T\" tabindex=\"0\" src=\"https:\/\/ci3.googleusercontent.com\/proxy\/TRLBVyxYBaxvai3R7nYJatSVj4j-FoA5nTveKc3G-VBHRJcGngswWfiUi8TC4kO4T0iJfBe2UzaxDhfACr9i1pMZNp0lxGGfyOIHz7w51Z6N5PQrXxa8rTcHDnJ_7xTGuspRejTg3qXgqRFvCnBh0DdIl25yU6z4MLpOlF7F7CMg=s0-d-e1-ft#http:\/\/www.horsantenne.com\/images\/images_clients\/compte_45519\/images\/Studio%20Jean-Marc%20Gady_Montblanc_3.jpg\" alt=\"\" width=\"300\" height=\"495\"\/><\/div>\n<p><img decoding=\"async\" class=\"CToWUd a6T\" tabindex=\"0\" src=\"https:\/\/ci4.googleusercontent.com\/proxy\/1rSItPQNEBNRVAGW5KC1y29dkaV5ywVwVn_Uzm7cfP_yz_Xv0l-jx_J7Tydw5fN_BAagM6pd2rkMlq0KCCmy8Km-14tntEVY-d28Ey3tS5Ffm0L_WDUOMzth6U-zPjETX79Yx02lVdiftWs66P9tpVc8Ghmck0QFLzXtIivT-24u=s0-d-e1-ft#http:\/\/www.horsantenne.com\/images\/images_clients\/compte_45519\/images\/Studio%20Jean-Marc%20Gady_Montblanc_4.jpg\" alt=\"\" width=\"400\" height=\"438\"\/> <img decoding=\"async\" class=\"CToWUd\" src=\"https:\/\/ci6.googleusercontent.com\/proxy\/BPzCxF0KcwEI6a1QoVbF2vxVYy2IPTN8cM8JVztAf8-r7Bwvi7ytxDs9e5iGem8S6j0yIRE_1q5NfRddq4VmdxLGEb8r-Q8nTMTBwYTD3msnNtQEIYUemJ-IP_WAy98XA-5mQWsoRauaWpJrgLqaCWzRxfis4SYzZ8oJLgaiaQN11cav1-qJPQshyAQqjI1HfbSQ3dqrodS2XdEhzOKx8RLcDBICE_ct5EYNI_wHi1TlOoX-A9T6xSyeyr5y2aQm9-a64f0Jw1THlxCSN0Hz6PQa8xOFE076AmHlPRftu-H7jANUtIoTG_jPaub5qXcqFJWVim_eCktyD5FzUAlczpcSSfrotW3BRlLLhxIUQeFPnSlwsULPjsthuGxQGJoJNijdKMRlMJz6WH-BpsrFhOD--WDS9uvJuWD1Tw1kECvpEkZSC6_5=s0-d-e1-ft#https:\/\/u2993374.ct.sendgrid.net\/wf\/open?upn=RsxXwGr-2Fkvq5oYA4JgHPmbR8oFTSmub7Auz6yxz4KWY3VnmGKxYDjTn8BxWwvA-2Bnqdf-2BbE2n4mgdiZ6jlaMsUOr-2B2HXLmxo-2B0s1z6el8tC-2Fn-2BALjkpxE9F-2B7hTqjaPy7FYRvN74FI2WGLhFyCQfl-2BFR0nyrYBoIDvl6HyJGIn-2FoR3CR5HzuD8cvFXe7-2FQaxqxBKoGLltxlv4S0m3LS8x2EOSJavya1BU46HoUA-2BmLjA-3D\" alt=\"\" width=\"1\" height=\"1\" border=\"0\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the festive season, design studio Jean-Marc Gady has imagined and installed a robot in the windows of Montblanc boutiques to calligraph wishes from around the world, using the brand&#8217;s&hellip;<\/p>\n","protected":false},"author":190,"featured_media":1252025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,31161],"tags":[53611],"class_list":["post-2031916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-high-tech-en","tag-montblanc"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2031916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/190"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2031916"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2031916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1252025"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2031916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2031916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2031916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}