{"id":2031735,"date":"2021-01-24T11:55:00","date_gmt":"2021-01-24T10:55:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/"},"modified":"2026-04-27T06:01:55","modified_gmt":"2026-04-27T04:01:55","slug":"hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/","title":{"rendered":"HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador"},"content":{"rendered":"<p><strong>HUGO BOSS appoints Chris Hemsworth <\/strong><strong>first global ambassador for the BOSS brand<\/strong><\/p>\n<p>Chris Hemsworth, the world-renowned actor who starred in the superhero Thor, becomes the first Hollywood star to be named global brand ambassador for BOSS.<\/p>\n<p>He will be the new international face for the BOSS fashion campaigns of 2021 and 2022.<\/p>\n<p>Combining fashion and beauty on a global scale, with actor Chris Hemsworth as a common thread, ambassador for &#8220;BOSS Bottled&#8221; fragrances by Hugo Boss since summer 2017, has become a must for the German ready-to-wear giant over the years.<\/p>\n<p>&#8220;I&#8217;m very happy to be working more closely with the BOSS team,&#8221; said Chris Hemsworth.<\/p>\n<p>&#8220;I&#8217;ve been a big fan of BOSS for a long time, so I&#8217;m very happy to now represent the brand&#8217;s collections as a global ambassador.&#8221; Yves M\u00fcller, spokesman for the Board of Directors of HUGO BOSS AG, added: &#8220;We are proud to have been able to find in Chris Hemsworth a star who fits perfectly with our BOSS brand. Chris is the perfect example of today&#8217;s modern man: confident, authentic and approachable.&#8221; <\/p>\n<p>With the appointment of Chris Hemsworth &#8211; an avid surfer and embodiment of a balanced lifestyle &#8211; the group is taking another step in its process of globalizing the BOSS brand. This will also be reflected in the direction of the new campaign. <\/p>\n<p>In addition to his acting career, Chris Hemsworth is a committed environmentalist, strategically leveraging his popularity to draw attention to climate change and species protection.<\/p>\n<p>His more than 45 million followers on Instagram demonstrate that he has become a role model for younger generations.<\/p>\n<p>The first campaign featuring Chris Hemsworth will begin in spring 2021.<\/p>\n<p>The partnership will also see the launch of a joint collection of BOSS capsules focusing on eco-responsibility.<\/p>\n<p>With this collection, HUGO BOSS underlines its leading role as a sustainable company within the textile industry.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-381436\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1.jpg\" alt=\"\" width=\"285\" height=\"414\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1.jpg 285w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1-207x300.jpg 207w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HUGO BOSS appoints Chris Hemsworth first global ambassador for the BOSS brand Chris Hemsworth, the world-renowned actor who starred in the superhero Thor, becomes the first Hollywood star to be&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1559431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[68261],"class_list":["post-2031735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-chris-hemsworth"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2031735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2031735"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2031735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1559431"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2031735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2031735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2031735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}