{"id":2031735,"date":"2021-01-24T11:55:00","date_gmt":"2021-01-24T10:55:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/"},"modified":"2026-04-27T06:01:55","modified_gmt":"2026-04-27T04:01:55","slug":"hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/","title":{"rendered":"HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador"},"content":{"rendered":"<p><strong>HUGO BOSS appoints Chris Hemsworth <\/strong><strong>first global ambassador for the BOSS brand<\/strong><\/p>\n<p>Chris Hemsworth, the world-renowned actor who starred in the superhero Thor, becomes the first Hollywood star to be named global brand ambassador for BOSS.<\/p>\n<p>He will be the new international face for the BOSS fashion campaigns of 2021 and 2022.<\/p>\n<p>Combining fashion and beauty on a global scale, with actor Chris Hemsworth as a common thread, ambassador for &#8220;BOSS Bottled&#8221; fragrances by Hugo Boss since summer 2017, has become a must for the German ready-to-wear giant over the years.<\/p>\n<p>&#8220;I&#8217;m very happy to be working more closely with the BOSS team,&#8221; said Chris Hemsworth.<\/p>\n<p>&#8220;I&#8217;ve been a big fan of BOSS for a long time, so I&#8217;m very happy to now represent the brand&#8217;s collections as a global ambassador.&#8221; Yves M\u00fcller, spokesman for the Board of Directors of HUGO BOSS AG, added: &#8220;We are proud to have been able to find in Chris Hemsworth a star who fits perfectly with our BOSS brand. Chris is the perfect example of today&#8217;s modern man: confident, authentic and approachable.&#8221; <\/p>\n<p>With the appointment of Chris Hemsworth &#8211; an avid surfer and embodiment of a balanced lifestyle &#8211; the group is taking another step in its process of globalizing the BOSS brand. This will also be reflected in the direction of the new campaign. <\/p>\n<p>In addition to his acting career, Chris Hemsworth is a committed environmentalist, strategically leveraging his popularity to draw attention to climate change and species protection.<\/p>\n<p>His more than 45 million followers on Instagram demonstrate that he has become a role model for younger generations.<\/p>\n<p>The first campaign featuring Chris Hemsworth will begin in spring 2021.<\/p>\n<p>The partnership will also see the launch of a joint collection of BOSS capsules focusing on eco-responsibility.<\/p>\n<p>With this collection, HUGO BOSS underlines its leading role as a sustainable company within the textile industry.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-381436 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1.jpg\" alt=\"\" width=\"285\" height=\"414\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1.jpg 285w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1-207x300.jpg 207w\" data-sizes=\"(max-width: 285px) 100vw, 285px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 285px; --smush-placeholder-aspect-ratio: 285\/414;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HUGO BOSS appoints Chris Hemsworth first global ambassador for the BOSS brand Chris Hemsworth, the world-renowned actor who starred in the superhero Thor, becomes the first Hollywood star to be&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1559431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[68261],"class_list":["post-2031735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-chris-hemsworth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador\",\"datePublished\":\"2021-01-24T10:55:00+00:00\",\"dateModified\":\"2026-04-27T04:01:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/img003-1.jpg\",\"keywords\":[\"Chris Hemsworth\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/\",\"name\":\"HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador - Luxsure\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/img003-1.jpg\",\"datePublished\":\"2021-01-24T10:55:00+00:00\",\"dateModified\":\"2026-04-27T04:01:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/img003-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/img003-1.jpg\",\"width\":285,\"height\":414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2021\\\/01\\\/24\\\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.luxsure.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"name\":\"Luxsure\",\"description\":\"UNE CERTAINE VISION DU LUXE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.luxsure.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\",\"name\":\"Luxsure\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"width\":551,\"height\":400,\"caption\":\"Luxsure\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\",\"name\":\"pascal iakovou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"caption\":\"pascal iakovou\"},\"sameAs\":[\"http:\\\/\\\/www.luxsure.Fr\"],\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/author\\\/pascal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador - Luxsure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/","twitter_misc":{"Written by":"pascal iakovou","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/#article","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/"},"author":{"name":"pascal iakovou","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423"},"headline":"HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador","datePublished":"2021-01-24T10:55:00+00:00","dateModified":"2026-04-27T04:01:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/"},"wordCount":322,"publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1.jpg","keywords":["Chris Hemsworth"],"articleSection":["The Fashion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/","url":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/","name":"HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador - Luxsure","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/#primaryimage"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1.jpg","datePublished":"2021-01-24T10:55:00+00:00","dateModified":"2026-04-27T04:01:55+00:00","breadcrumb":{"@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/#primaryimage","url":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1.jpg","contentUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2021\/01\/img003-1.jpg","width":285,"height":414},{"@type":"BreadcrumbList","@id":"https:\/\/www.luxsure.fr\/en\/2021\/01\/24\/hugo-boss-appoints-chris-hemsworth-as-its-first-global-brand-ambassador\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.luxsure.fr\/"},{"@type":"ListItem","position":2,"name":"HUGO BOSS appoints Chris Hemsworth as its first global brand ambassador"}]},{"@type":"WebSite","@id":"https:\/\/www.luxsure.fr\/#website","url":"https:\/\/www.luxsure.fr\/","name":"Luxsure","description":"UNE CERTAINE VISION DU LUXE","publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.luxsure.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.luxsure.fr\/#organization","name":"Luxsure","url":"https:\/\/www.luxsure.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","width":551,"height":400,"caption":"Luxsure"},"image":{"@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423","name":"pascal iakovou","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","caption":"pascal iakovou"},"sameAs":["http:\/\/www.luxsure.Fr"],"url":"https:\/\/www.luxsure.fr\/en\/author\/pascal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2031735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2031735"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2031735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1559431"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2031735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2031735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2031735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}