{"id":2031603,"date":"2020-05-31T12:57:09","date_gmt":"2020-05-31T10:57:09","guid":{"rendered":"https:\/\/www.luxsure.fr\/2020\/05\/31\/rokh-x-asics-collaboration-and-launch-event\/"},"modified":"2026-04-27T05:38:35","modified_gmt":"2026-04-27T03:38:35","slug":"rokh-x-asics-collaboration-and-launch-event","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2020\/05\/31\/rokh-x-asics-collaboration-and-launch-event\/","title":{"rendered":"rokh x ASICS collaboration and launch event"},"content":{"rendered":"<p>During AW20\/21 Paris Menswear Fashion Week, ASICS celebrated its latest offerings, with the much-anticipated gathering of local and world-renowned creatives, live music, and immersive art installations with a return to the historic la Ga\u00eet\u00e9 Lyrique.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-354422 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235-1024x683.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235-768x512.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235-1536x1024.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235-1170x780.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235-585x390.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235-263x175.jpg 263w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0235.jpg 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/p>\n<div id=\"attachment_354425\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-354425\" class=\"size-large wp-image-354425 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239-1024x683.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239-768x512.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239-1536x1024.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239-1170x780.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239-585x390.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239-263x175.jpg 263w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2020\/01\/ASICSPFW20_0239.jpg 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><p id=\"caption-attachment-354425\" class=\"wp-caption-text\">Photo: Stephane Sby Balmy<\/p><\/div>\n<p>With an ode to the classics and the innovations, ASICS tapped London based fashion house, rokh, to showcase their unmatched craftsmanship with a limited capsule. The limited edition unisex capsule collection of 100 pairs will be sold exclusively at Dover Street Market London. <\/p>\n<p><em>&#8220;We started this collaboration and communication very organically and genuinely for the love of technology and innovation. Asics is a company with strong vision and technology; rokh&#8217;s artisan craft and innnovation has come together to build this story and collaboration.&#8221; <\/em>&#8211; <em> Rok <\/em>Hwang<\/p>\n<p>After the explosive event last year, that had guests lined up around the block, ASICS took over more space within the iconic Parisian core for digital art and modern music, la Ga\u00eet\u00e9 Lyrique. Led by digital art studio ExperiensS, a never-before-seen immersive, 360-degree mapping experience enveloped the main room, with an array of interactive installations for attendees to marvel at. A reflection of ASICS&#8217; global presence, the musical lineup was a collection of heavy-hitters from around the world including Bambz, Bol\u00e9mvn, Zoovie Kazuyoshi, Pot\u00e9 and Tommy Genesis.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>During AW20\/21 Paris Menswear Fashion Week, ASICS celebrated its latest offerings, with the much-anticipated gathering of local and world-renowned creatives, live music, and immersive art installations with a return to&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1473127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30432,52709],"tags":[68192],"class_list":["post-2031603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-week-en","category-thefashion","tag-rokh-x-asics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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