{"id":2031424,"date":"2018-08-11T17:03:33","date_gmt":"2018-08-11T15:03:33","guid":{"rendered":"https:\/\/www.luxsure.fr\/2018\/08\/11\/michael-kors-celebrates-the-qixi-festival-with-a-dedicated-international-campaign-a-product-collaboration-with-yang-mi-and-an-ephemeral-concept\/"},"modified":"2026-04-27T05:03:21","modified_gmt":"2026-04-27T03:03:21","slug":"michael-kors-celebrates-the-qixi-festival-with-a-dedicated-international-campaign-a-product-collaboration-with-yang-mi-and-an-ephemeral-concept","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2018\/08\/11\/michael-kors-celebrates-the-qixi-festival-with-a-dedicated-international-campaign-a-product-collaboration-with-yang-mi-and-an-ephemeral-concept\/","title":{"rendered":"MICHAEL KORS CELEBRATES THE QIXI FESTIVAL WITH A DEDICATED INTERNATIONAL CAMPAIGN, A PRODUCT COLLABORATION WITH YANG MI AND AN EPHEMERAL CONCEPT"},"content":{"rendered":"<p><strong>LAUNCH OF THE MICHAEL KORS x YANG MI COLLABORATION IN SHANGHAI<\/strong><\/p>\n<p style=\"font-weight: 400;\">This year, Michael Kors is delighted to celebrate the Qixi holiday with a campaign dedicated to the event and two Whitney handbags specially created in collaboration with actress Yang Mi, the brand&#8217;s ambassador. The Qixi festival, which is based on a Chinese romantic legend dating back almost 2,000 years, is similar to Valentine&#8217;s Day. <\/p>\n<p style=\"font-weight: 400;\">These handbags are a reinterpretation of the brand&#8217;s new Whitney bag. They are adorned with silver metallic elements in the shape of a star and a heart, in a nod to the Qixi meaning. They will be available in bright red and black leather, colors that Yang Mi has chosen to reflect her personality and personal style.  <\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/NPZzgt1IshA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"font-weight: 400;\">The Whitney Qixi bags will be launched on August 1, at a special event in Shanghai attended by Yang Mi, and will then go on sale worldwide. The event will also feature the Michael Kors x Yang Mi ephemeral concept, which, to the delight of fans, will take up residence in Shanghai from August 1 to 19 and in Chengdu from August 25 to September 2. <\/p>\n<p style=\"font-weight: 400;\">&#8221; <strong>I&#8217;m delighted to have created these bags for Qixi as part of my mission as a Michael Kors ambassador <\/strong>,&#8221; said Yang Mi. &#8221; <strong>I find the Michael Kors woman elegant, charming and confident, and I hope she will adore these two new handbag styles<\/strong>.  &#8220;<\/p>\n<p style=\"font-weight: 400;\">When asked about the inspiration for the new bags, Yang Mi said: &#8221;  <strong>Nails are an integral part of my style. So incorporating them into these designs was a no-brainer for me. The heart shapes were perfect to symbolize love for this Qixi, while the star shapes allowed me to bring a touch of personality and a certain allure to the bags.  <\/strong>  &#8220;<\/p>\n<p style=\"font-weight: 400;\">To celebrate this collaboration, Michael Kors is delighted to launch a campaign in which Yang Mi is highlighted by renowned Chinese photographer Chen Man. Inspired by Qixi&#8217;s story, the artist immortalized the special Whitney bag against the backdrop of a sunset sky. The Shanghai skyline at dusk also served as the backdrop for the campaign. The photos will also be accompanied by a video. The global campaign will run in print, outdoor, digital and on social networks.    <\/p>\n<p style=\"font-weight: 400;\">&#8221; <strong>Qixi is one of those days when tenderness, love that endures, can be understood and celebrated wherever you are<\/strong>,&#8221; said Michael Kors, &#8221; <strong>When we started creating this occasional product, I thought, &#8216;But what better partner than our ambassador Yang Mi&#8217;.<\/strong> &#8221; <\/p>\n<p style=\"font-weight: 400;\">The Qixi product will also be available in China, via a new WeChat mini-app that will enable fans to learn about the collaboration and buy directly on the messaging platform.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption 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and&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1203646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[68040,68041],"class_list":["post-2031424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-qixi","tag-yang-mi"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2031424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2031424"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2031424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1203646"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2031424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2031424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2031424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}