The Terre Fauve brand Whether it’s the Ch\u00e2teau’s wines or its beauty products, they all bear the same name: Terre Fauve.<\/p>\n
“Terre” is a reference to the wine-growing terroir, to agriculture, and more generally to a return to origins.<\/p>\n
“Fauve” evokes the ochre and orange colors of Fronton soils and Toulouse walls, rich in iron oxides. The adjective also refers to the ancient origins of the vineyard, planted by the Romans. <\/p>\n
Buoyed by this spirited name, the young brand now dresses each of its vintages and cosmetics in fawn, reflecting three influences: French, African and Asian. The lion becomes the brand’s official emblem as an ancient symbol, in reference to the Roman history of the area, and also evokes the ardor of youth. <\/p>\n\n\t\t