{"id":2031112,"date":"2020-01-01T09:16:15","date_gmt":"2020-01-01T08:16:15","guid":{"rendered":"https:\/\/www.luxsure.fr\/2020\/01\/01\/matiere-premiere-new-perfume-brand-created-by-aurelien-guichard\/"},"modified":"2026-04-27T04:08:56","modified_gmt":"2026-04-27T02:08:56","slug":"matiere-premiere-new-perfume-brand-created-by-aurelien-guichard","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2020\/01\/01\/matiere-premiere-new-perfume-brand-created-by-aurelien-guichard\/","title":{"rendered":"MATIERE PREMIERE: New perfume brand created by Aur\u00e9lien Guichard"},"content":{"rendered":"<p>From his workshop, Aur\u00e9lien Guichard, Master Perfumer, shares his work and reveals his creative approach.<\/p>\n<p>Each fragrance begins with an idea. It takes shape around an exceptional, multi-faceted natural <a href=\"https:\/\/matiere-premiere.com\/\">raw material<\/a>. Aur\u00e9lien chooses to attenuate or highlight some of these facets, then to magnify them through his compositional work.  <\/p>\n<p>PARISIAN MUSC<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-334681 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/PARISIAN-MUSC-DETOURE-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/PARISIAN-MUSC-DETOURE-1024x1024.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/PARISIAN-MUSC-DETOURE-300x300.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/PARISIAN-MUSC-DETOURE-768x768.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/PARISIAN-MUSC-DETOURE-600x600.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/PARISIAN-MUSC-DETOURE-1170x1170.png 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/PARISIAN-MUSC-DETOURE-585x585.png 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/PARISIAN-MUSC-DETOURE.png 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/p>\n<p>FIRST IDEA: &#8220;a woody musk<\/p>\n<p>MAIN RAW MATERIAL: Ambrette seed Peru<\/p>\n<p>CREATIVE APPROACH: Reinforce the woody character of Ambrette with Essence Virginie Cedar. The musky facet is amplified by Ambrettolide Supr\u00eame. Ambroxan binds the wood to the musks.  <\/p>\n<p>NEROLI ORANGER<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-334680 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/NEROLI-ORANGER-DETOURE-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/NEROLI-ORANGER-DETOURE-1024x1024.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/NEROLI-ORANGER-DETOURE-300x300.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/NEROLI-ORANGER-DETOURE-768x768.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/NEROLI-ORANGER-DETOURE-600x600.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/NEROLI-ORANGER-DETOURE-1170x1170.png 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/NEROLI-ORANGER-DETOURE-585x585.png 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/NEROLI-ORANGER-DETOURE.png 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/p>\n<p>FIRST IDEA: &#8220;working with the purity of Orange Blossom&#8221;.<\/p>\n<p>MAIN RAW MATERIAL: Orange Blossom Absolute Tunisia<\/p>\n<p>CREATIVE APPROACH: Emphasize the fresh, radiant facet with Neroli Essence Liban and Bergamot Essence Italie. Amplify the delicate floral character with Ylang-Ylang Essence Comores and floral Musks. <\/p>\n<p>COLOGNE CEDRAT<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-334678 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/COLOGNE-CEDRAT-DETOURE-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/COLOGNE-CEDRAT-DETOURE-1024x1024.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/COLOGNE-CEDRAT-DETOURE-300x300.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/COLOGNE-CEDRAT-DETOURE-768x768.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/COLOGNE-CEDRAT-DETOURE-600x600.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/COLOGNE-CEDRAT-DETOURE-1170x1170.png 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/COLOGNE-CEDRAT-DETOURE-585x585.png 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/COLOGNE-CEDRAT-DETOURE.png 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/p>\n<p>FIRST IDEA: &#8220;create a Hesperides wake&#8221;.<\/p>\n<p>MAIN RAW MATERIAL: Citron Essence Italy<\/p>\n<p>CREATIVE APPROACH: Black Pepper Essence Madagascar and Pink Berry Essence Argentina are used to amplify the fresh spicy facet. Bergamot Essence Italy and Mat\u00e9 Absolu Paraguay underline the tea facet to prolong freshness. <\/p>\n<p>SANTAL AUSTRAL<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-334682 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/SANTAL-AUSTRAL-DETOURE-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/SANTAL-AUSTRAL-DETOURE-1024x1024.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/SANTAL-AUSTRAL-DETOURE-300x300.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/SANTAL-AUSTRAL-DETOURE-768x768.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/SANTAL-AUSTRAL-DETOURE-600x600.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/SANTAL-AUSTRAL-DETOURE-1170x1170.png 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/SANTAL-AUSTRAL-DETOURE-585x585.png 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/SANTAL-AUSTRAL-DETOURE.png 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/p>\n<p>FIRST IDEA: &#8220;A sensual white wood&#8221;.<\/p>\n<p>MAIN RAW MATERIAL: Sandalwood Essence Bio Australia<\/p>\n<p>CREATIVE APPROACH: Accentuate the velvety-creamy facet with a note of Iris Absolu Toscane almond milk. Reinforce the comfortable, addictive facet with Benjoin Absolu Laos and F\u00e8ve Tonka Absolu Venezuela. <\/p>\n<p>EBONY WOOD<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-334677 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/BOIS-D-EBENE-DETOURE-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/BOIS-D-EBENE-DETOURE-1024x1024.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/BOIS-D-EBENE-DETOURE-300x300.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/BOIS-D-EBENE-DETOURE-768x768.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/BOIS-D-EBENE-DETOURE-600x600.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/BOIS-D-EBENE-DETOURE-1170x1170.png 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/BOIS-D-EBENE-DETOURE-585x585.png 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/BOIS-D-EBENE-DETOURE.png 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/p>\n<p>FIRST IDEA: &#8220;a Bois Noir Ambr\u00e9<\/p>\n<p>MAIN RAW MATERIAL: Guaiac wood Paraguay species<\/p>\n<p>CREATIVE APPROACH: Reinforce the woody density of Guaiac with Patchouli Essence Indonesia and Cypriol Essence India. The amber facet is accentuated by the addition of Cabreuva wood Essence Brazil. <\/p>\n<p>SUAVE INCENSE<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-334679 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/ENCENS-SUAVE-DETOURE-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/ENCENS-SUAVE-DETOURE-1024x1024.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/ENCENS-SUAVE-DETOURE-300x300.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/ENCENS-SUAVE-DETOURE-768x768.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/ENCENS-SUAVE-DETOURE-600x600.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/ENCENS-SUAVE-DETOURE-1170x1170.png 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/ENCENS-SUAVE-DETOURE-585x585.png 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/12\/ENCENS-SUAVE-DETOURE.png 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/p>\n<p>FIRST IDEA: &#8220;An addictive, carnal black incense&#8221;.<\/p>\n<p>MAIN RAW MATERIAL: Incense Resin Somalia<\/p>\n<p>CREATIVE APPROACH: The sensuality of the Incense note is accentuated by Ciste Labdanum Absolu Andalousie and Benjoin Absolu Laos. The gourmand facet is supported by Caf\u00e9 Extraction Venezuela and Vanille Absolu Madagascar. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>From his workshop, Aur\u00e9lien Guichard, Master Perfumer, shares his work and reveals his creative approach. Each fragrance begins with an idea. It takes shape around an exceptional, multi-faceted natural raw&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1404323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[67771],"class_list":["post-2031112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-aurelien-guichard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MATIERE PREMIERE: New perfume brand created by Aur\u00e9lien Guichard - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2020\/01\/01\/matiere-premiere-new-perfume-brand-created-by-aurelien-guichard\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2020\\\/01\\\/01\\\/matiere-premiere-new-perfume-brand-created-by-aurelien-guichard\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2020\\\/01\\\/01\\\/matiere-premiere-new-perfume-brand-created-by-aurelien-guichard\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"MATIERE PREMIERE: New perfume brand created by Aur\u00e9lien Guichard\",\"datePublished\":\"2020-01-01T08:16:15+00:00\",\"dateModified\":\"2026-04-27T02:08:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2020\\\/01\\\/01\\\/matiere-premiere-new-perfume-brand-created-by-aurelien-guichard\\\/\"},\"wordCount\":330,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2020\\\/01\\\/01\\\/matiere-premiere-new-perfume-brand-created-by-aurelien-guichard\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PORTRAIT-AURELIEN-GUICHARD.png\",\"keywords\":[\"Aur\u00e9lien Guichard\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2020\\\/01\\\/01\\\/matiere-premiere-new-perfume-brand-created-by-aurelien-guichard\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2020\\\/01\\\/01\\\/matiere-premiere-new-perfume-brand-created-by-aurelien-guichard\\\/\",\"name\":\"MATIERE PREMIERE: New perfume brand created by Aur\u00e9lien Guichard - 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