{"id":2031091,"date":"2016-11-21T15:29:51","date_gmt":"2016-11-21T14:29:51","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/11\/21\/leffe-royale-featuring-whitbread-golding-hops\/"},"modified":"2026-04-27T04:02:45","modified_gmt":"2026-04-27T02:02:45","slug":"leffe-royale-featuring-whitbread-golding-hops","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/11\/21\/leffe-royale-featuring-whitbread-golding-hops\/","title":{"rendered":"Leffe Royale: featuring Whitbread Golding hops"},"content":{"rendered":"<p>A few weeks ago, we had the privilege of traveling with Leffe Royale to Belgium, where we discovered the hop fields and the beer-making process.<\/p>\n<p>We&#8217;ll take you with us into the hop fields with our 360\u00b0 camera.<\/p>\n<p><iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/mttxdhwTs74\" frameborder=\"0\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><em>Leffe&#8217;s master brewers have scoured the world for the best hops. Among the different varieties, they selected the Whitbread Golding hop from Belgium (which you&#8217;ll see in the video) for its exceptional quality. It&#8217;s this noble hop that gives Leffe Royale Whitbread Golding its light, lemony, resinous taste and flowery aroma.  <\/em><\/p>\n<p><strong>Leffe Royale, with Vizeum and Posterscope, <\/strong> <strong>reveals to Parisians its most precious ingredient: <\/strong><strong>hops<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-194564 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/11\/Visuel-campagne-pub-Leffe-Royale_nov-2016.jpg\" alt=\"visual-campaign-pub-leffe-royale_nov-2016\" width=\"643\" height=\"278\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/11\/Visuel-campagne-pub-Leffe-Royale_nov-2016.jpg 643w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/11\/Visuel-campagne-pub-Leffe-Royale_nov-2016-300x130.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/11\/Visuel-campagne-pub-Leffe-Royale_nov-2016-600x259.jpg 600w\" data-sizes=\"(max-width: 643px) 100vw, 643px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 643px; --smush-placeholder-aspect-ratio: 643\/278;\" \/><\/p>\n<p>From Wednesday, November 16 to Tuesday, November 22, 2016, the Leffe brand is rolling out a first-of-its-kind advertising campaign in Paris for Leffe Royale. This operation, orchestrated by Vizeum, with Posterscope, part of the Dentsu Aegis Network group and JCDecaux Creative Solutions, features 10 bus shelter panels filled with real Whitbread Golding hops, freshly picked during the September harvest in Belgium.<br \/>\nThrough this campaign present in eight arrondissements, Leffe wishes to reveal to as many people as possible the unique character that hops have within the Leffe Royale range. Indeed, hops are what grapes are to wine. Hops determine the personality, character and taste of Leffe Royale beers.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, we had the privilege of traveling with Leffe Royale to Belgium, where we discovered the hop fields and the beer-making process. We&#8217;ll take you with us&hellip;<\/p>\n","protected":false},"author":2,"featured_media":957471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[67744,67745],"class_list":["post-2031091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits","tag-leffe-royale","tag-whitbread-golding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leffe Royale: featuring Whitbread Golding hops - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/11\/21\/leffe-royale-featuring-whitbread-golding-hops\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/21\\\/leffe-royale-featuring-whitbread-golding-hops\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/21\\\/leffe-royale-featuring-whitbread-golding-hops\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Leffe Royale: featuring Whitbread Golding hops\",\"datePublished\":\"2016-11-21T14:29:51+00:00\",\"dateModified\":\"2026-04-27T02:02:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/21\\\/leffe-royale-featuring-whitbread-golding-hops\\\/\"},\"wordCount\":216,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/21\\\/leffe-royale-featuring-whitbread-golding-hops\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Visuel-campagne-pub-Leffe-Royale_nov-2016.jpg\",\"keywords\":[\"Leffe Royale\",\"Whitbread Golding\"],\"articleSection\":[\"Wines and Spirits\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/21\\\/leffe-royale-featuring-whitbread-golding-hops\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/21\\\/leffe-royale-featuring-whitbread-golding-hops\\\/\",\"name\":\"Leffe Royale: featuring Whitbread Golding hops - 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