{"id":2031048,"date":"2020-02-02T12:04:28","date_gmt":"2020-02-02T11:04:28","guid":{"rendered":"https:\/\/www.luxsure.fr\/2020\/02\/02\/zegna-ss20-whatmakesaman\/"},"modified":"2026-04-27T07:13:40","modified_gmt":"2026-04-27T05:13:40","slug":"zegna-ss20-whatmakesaman","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2020\/02\/02\/zegna-ss20-whatmakesaman\/","title":{"rendered":"ZEGNA SS20 #WHATMAKESAMAN"},"content":{"rendered":"

Responsibilities make the man<\/strong><\/p>\n

#WHATMAKESAMAN<\/strong><\/p>\n

“What does it mean to be a man today?” Last season, Zegna engaged in a reflection that opened with this simple question, around which our Fall-Winter 2019 campaign was built. This campaign was not about imposing a new truth, but rather about leading a conversation about the meaning of modern masculinity. We encouraged men to take risks in order to live masculinity as they perceived it, even if it went against traditional codes of masculinity. After 110 years of observing the male universe from every angle, we were able to meet this challenge. <\/p>\n

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For Zegna, the next step is to encourage people to put their principles into practice through actions that speak of responsibility, respect, care, passion, hope and meaning. Our brand continues its journey by setting itself a new challenge. The ambition of #WHATMAKESAMAN is to call on people to reflect on the values they defend in these modern times, and to act according to their principles for a better future. This has been Zegna’s mission from the outset. We have always had a deep respect for the earth and its inhabitants. Philanthropy is part of our DNA. Sustainability has been ingrained in our minds since our origins. <\/p>\n