{"id":2030870,"date":"2019-02-28T17:42:09","date_gmt":"2019-02-28T16:42:09","guid":{"rendered":"https:\/\/www.luxsure.fr\/2019\/02\/28\/aqua-motu-celebrates-its-25th-anniversary\/"},"modified":"2026-04-27T03:17:47","modified_gmt":"2026-04-27T01:17:47","slug":"aqua-motu-celebrates-its-25th-anniversary","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2019\/02\/28\/aqua-motu-celebrates-its-25th-anniversary\/","title":{"rendered":"AQUA MOTU celebrates its 25th anniversary!"},"content":{"rendered":"<p><strong>Happy AQUA MOTULFrench<\/strong>house Comptoir Sud Pacifique celebrates the 25th anniversary of its best-selling fragrance.<\/p>\n<p>Since its creation in 1974, Comptoir Sud Pacifique has affirmed its passion for travel and beautiful materials, with a strong desire to express their land, their continent and their scents. It began creating its fragrances as an olfactory visa, which it called &#8220;Les Eaux de Voyage\u00ae&#8221;. <\/p>\n<p>In collaboration with Master Perfumer Henri Bergia, she designed a colorful itinerary that challenged codes and brought a touch of freshness and madness to a world where convention and classicism reigned supreme.<br \/>\nTogether, they created their first compositions as figurative, sensorial canvases, evocative of nature and memories. A desire to be different through exoticism and refinement!<br \/>\nThis creative audacity was to take on its full meaning when, 20 years later, their eyes turned to the brand&#8217;s first source of inspiration, <strong>Polynesia<\/strong>. <\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2030870 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/csp_visuels-edp-aqua-motu-intense-01-2\/'><img decoding=\"async\" width=\"866\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/CSP_Visuels-EDP-Aqua-Motu-Intense-01-866x1024.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/CSP_Visuels-EDP-Aqua-Motu-Intense-01-866x1024.jpeg 866w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/CSP_Visuels-EDP-Aqua-Motu-Intense-01-254x300.jpeg 254w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/CSP_Visuels-EDP-Aqua-Motu-Intense-01-768x909.jpeg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/CSP_Visuels-EDP-Aqua-Motu-Intense-01-600x710.jpeg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/CSP_Visuels-EDP-Aqua-Motu-Intense-01-1170x1384.jpeg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/CSP_Visuels-EDP-Aqua-Motu-Intense-01-585x692.jpeg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/CSP_Visuels-EDP-Aqua-Motu-Intense-01.jpeg 1300w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/edp-10ml-aqua-motu-intense-ref-13501060-flacon-etui-bd-2\/'><img decoding=\"async\" width=\"866\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-10ML-AQUA-MOTU-INTENSE-REF-13501060-Flacon-Etui-BD-866x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-10ML-AQUA-MOTU-INTENSE-REF-13501060-Flacon-Etui-BD-866x1024.jpg 866w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-10ML-AQUA-MOTU-INTENSE-REF-13501060-Flacon-Etui-BD-254x300.jpg 254w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-10ML-AQUA-MOTU-INTENSE-REF-13501060-Flacon-Etui-BD-768x909.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-10ML-AQUA-MOTU-INTENSE-REF-13501060-Flacon-Etui-BD-600x710.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-10ML-AQUA-MOTU-INTENSE-REF-13501060-Flacon-Etui-BD-1170x1384.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-10ML-AQUA-MOTU-INTENSE-REF-13501060-Flacon-Etui-BD-585x692.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-10ML-AQUA-MOTU-INTENSE-REF-13501060-Flacon-Etui-BD.jpg 1300w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/edp-100ml-aqua-motu-intense-ref-13510060-etui-seul-bd-2\/'><img decoding=\"async\" width=\"946\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-100ML-AQUA-MOTU-INTENSE-REF-13510060-Etui-seul-BD-946x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-100ML-AQUA-MOTU-INTENSE-REF-13510060-Etui-seul-BD-946x1024.jpg 946w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-100ML-AQUA-MOTU-INTENSE-REF-13510060-Etui-seul-BD-277x300.jpg 277w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-100ML-AQUA-MOTU-INTENSE-REF-13510060-Etui-seul-BD-768x832.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-100ML-AQUA-MOTU-INTENSE-REF-13510060-Etui-seul-BD-600x650.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-100ML-AQUA-MOTU-INTENSE-REF-13510060-Etui-seul-BD-1170x1267.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-100ML-AQUA-MOTU-INTENSE-REF-13510060-Etui-seul-BD-585x633.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDP-100ML-AQUA-MOTU-INTENSE-REF-13510060-Etui-seul-BD.jpg 1701w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/edt-100ml-aqua-motu-ref-13510050-flacon-seul-md-2\/'><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDT-100ML-AQUA-MOTU-REF-13510050-Flacon-seul-MD-683x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDT-100ML-AQUA-MOTU-REF-13510050-Flacon-seul-MD-683x1024.png 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDT-100ML-AQUA-MOTU-REF-13510050-Flacon-seul-MD-200x300.png 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDT-100ML-AQUA-MOTU-REF-13510050-Flacon-seul-MD-768x1152.png 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDT-100ML-AQUA-MOTU-REF-13510050-Flacon-seul-MD-600x900.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDT-100ML-AQUA-MOTU-REF-13510050-Flacon-seul-MD-1170x1755.png 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDT-100ML-AQUA-MOTU-REF-13510050-Flacon-seul-MD-1920x2880.png 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDT-100ML-AQUA-MOTU-REF-13510050-Flacon-seul-MD-585x878.png 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/EDT-100ML-AQUA-MOTU-REF-13510050-Flacon-seul-MD.png 2000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/notes-parfums-marin-edt-2\/'><img decoding=\"async\" width=\"907\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/NOTES-PARFUMS-marin-EDT-907x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/NOTES-PARFUMS-marin-EDT-907x1024.jpg 907w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/NOTES-PARFUMS-marin-EDT-266x300.jpg 266w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/NOTES-PARFUMS-marin-EDT-768x867.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/NOTES-PARFUMS-marin-EDT-600x677.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/NOTES-PARFUMS-marin-EDT-1170x1321.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/NOTES-PARFUMS-marin-EDT-585x660.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2019\/02\/NOTES-PARFUMS-marin-EDT.jpg 1772w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>With its Marine olfactory facet, AQUA MOTU paints a sunny picture with the fresh breeze of the open sea mixed with the invigorating scents of the Pacific Ocean and the caressing, discreet scents of warm sand.<br \/>\nThe magic is almost instantaneous! An immediate success that, since its creation, has placed the fragrance No.1 in sales, until 2016 when Rhum &amp; Tabac eau de parfum became the leader. Today, it ranks #5 worldwide.<\/p>\n<p>The biggest consumers of Aqua Motu are French and Italian men and women.<\/p>\n<p>In the 90s, a cosmetics line (body cream and shower gel) was also launched. Unfortunately, it no longer exists. <\/p>\n<p>&nbsp;<\/p>\n<p><strong>Aqua Motu is an eau de toilette.<\/strong><\/p>\n<p><strong>Since 2015, it has been available as an eau de parfum under the name AQUA MOTU INTENSE.  <\/strong>With this version, the brand has seen faster growth than the eau de toilette, whose sales are stable on a like-for-like basis, meaning that new Aqua Motu fans prefer the intense version.<\/p>\n<td align=\"left\" valign=\"top\">THE BOTTLE<\/p>\n<p>Comptoir Sud Pacifique&#8217;s eaux de parfum and eaux de toilette collections feature the same sober bottle, highlighted in the center by a blue label surmounted by the emblematic motu.<br \/>\nThe slightly opaque silver hue gives a glimpse of the fragrance like a sea of changing reflections.<br \/>\nThe round Zamac cap embossed with the brand name and the bottle&#8217;s design combine to express both &#8220;sensual and vulnerable&#8221; masculinity and ostensibly &#8220;virile&#8221; femininity.<\/td>\n<td align=\"left\" valign=\"top\"><img decoding=\"async\" src=\"https:\/\/ymlp51.com\/imgz\/pjtu_Capturedcran20190213171729--1.png\" alt=\"pjtu_Capturedcran20190213171729--1.png\" width=\"200\" height=\"255\"\/><\/td>\n","protected":false},"excerpt":{"rendered":"<p>Happy AQUA MOTULFrenchhouse Comptoir Sud Pacifique celebrates the 25th anniversary of its best-selling fragrance. Since its creation in 1974, Comptoir Sud Pacifique has affirmed its passion for travel and beautiful&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1274121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[67559],"class_list":["post-2030870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-aqua-motu"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2030870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2030870"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2030870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/1274121"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2030870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2030870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2030870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}