{"id":2030747,"date":"2018-02-25T17:45:14","date_gmt":"2018-02-25T16:45:14","guid":{"rendered":"https:\/\/www.luxsure.fr\/2018\/02\/25\/fashion-as-a-social-project-rahul-mishras-successful-gamble\/"},"modified":"2026-04-27T03:07:05","modified_gmt":"2026-04-27T01:07:05","slug":"fashion-as-a-social-project-rahul-mishras-successful-gamble","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2018\/02\/25\/fashion-as-a-social-project-rahul-mishras-successful-gamble\/","title":{"rendered":"Fashion as a social project? Rahul Mishra’s successful gamble"},"content":{"rendered":"
\n
\n
\n

On the eve of our meeting, Rahul Mishra was in London, interviewed by Suzy Menkes-the icon of fashion criticism. She has long been an advocate of the Indian designer, praising the precision of his collections, which merit the appellation of Haute Couture. Following in Suzy’s footsteps<\/em>: quite a challenge. Like her, the description of the sophistication of the clothes could occupy entire lines of this article. Rather than a sartorial fetish, it’s the designer’s struggle, the man’s social fashion project, that has captured my fascination. Even if the delicacy of his embroidery cannot leave one indifferent<\/em>. <\/p>\n

“Yes it’s tricky, but clothes can be washed. You can wear them, and wear them again. Otherwise, what’s the point of talking about sustainable fashion? Fashion is an art, an art that I want to make sustainable”-Rahul Mishra<\/em><\/p>\n

\"\"

Rahul Mishra with Suzy Menkes<\/p><\/div>\n

Entry points to social ecology<\/h5>\n

Paris late November 2018- The golden leaves of autumn cover the sidewalks, but already the trees are dressed up with Christmas lights. Without giving the seasons time to blossom, mankind imposes artificial lights on them, so that they can better live through the winter. But that’s what life’s all about... creating magic<\/em>. <\/p>\n

\"\"

Rahul Mishra<\/p><\/div>\n

Rahul Mishra’s philosophy: respect the light of the seasons, observe them and draw inspiration from them to create collections, in the manner of the Impressionist painters he so admires. More than just aesthetic inspiration, respect for nature’s cycles is at the heart of the garment-making process. Beyond the fight to preserve the environment, Rahul Mishra reflects on how to help man find a fulfilling place, in harmony with his environment. That’s the difference<\/strong>. An encounter with a humanist couturier, who follows the seasons and works his magic according to the fashion calendar, without losing the thread of his struggles. <\/p>\n

Fashion is much more than vanity: it’s fashion that attracts me, drives me and makes me work harder and harder. There’s the art, the expression, the poetic aspect, but above all the commitment. Rahul Mishra<\/p><\/blockquote>\n

 <\/p>\n

\n

Rahul Mishra eco-system<\/h3>\n

Eco-friendly fashion: a catch-all term?<\/strong> Vegan collection, recovery of fabric offcuts, concentration of factories in France to promote short circuits: to be translated as ethical, collective fashion, Stella McCartney<\/strong><\/em>The “new wardrobe”<\/em>, “Ethipop talks”<\/em>, thrift shops, 100% No waste<\/em> or “Smart Cr\u00e9ation”<\/em>. Lost in the concepts?<\/em><\/strong> What stages in the manufacturing and distribution chain does eco-fashion<\/em> refer to? Do we even have to scan designers’ imaginations to find out if they’re not polluted? <\/p>\n

More than just an ecological program, Mishra fashion is a social program<\/strong><\/p>\n

Social fashion<\/strong>, the term appears in an interview given in 2014 by Rahul Mishra to Business of Fashion<\/em>. In 2018, how does this plan translate into practice? <\/p>\n

\"\"

Rahul Mishra and Imran Amed (founder of Business Of Fashion)<\/p><\/div>\n

Rahul Mishra explains that he is delighted to have designer status and to be able to present his collections in the world’s major capitals.This creates opportunities. With this, I can tackle the problem of unemployment: a challenge in India. We have a real need to create work for people. And work adapted to people.” <\/em><\/p>\n

The social fashion project is all about harnessing local know-how to create exceptional garments. Clothes that radiate life. Mishra hopes to restore the confidence of Indians, and show them that they have a place in the great history of fashion<\/strong>. <\/p>\n

“As a designer, I’m between two extreme worlds. The very luxurious world of Haute Couture, and this local reality of a very poor India. How do you produce opportunities to link these two worlds, while respecting the lives of these people?”<\/em><\/p>\n