{"id":2030509,"date":"2015-10-04T09:30:04","date_gmt":"2015-10-04T07:30:04","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/10\/04\/pumas-first-collaboration-with-swash-london\/"},"modified":"2026-04-27T02:41:03","modified_gmt":"2026-04-27T00:41:03","slug":"pumas-first-collaboration-with-swash-london","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/10\/04\/pumas-first-collaboration-with-swash-london\/","title":{"rendered":"PUMA&#8217;S FIRST COLLABORATION WITH SWASH LONDON"},"content":{"rendered":"<p><strong>For Autumn\/Winter 2015<\/strong>, PUMA is collaborating with East London fashion and print brand SWASH London. The two creators of SWASH will deploy their artistic and design talents to create iconic PUMA styles.<br \/>\nSWASH is the combined talent of two print specialists, Sarah Swash and Toshio Yamanaka. Famous for her hand-painted and hand-drawn graphics, Swash infuses her digital prints with the charm of a highly personal signature. Since the duo won the Prix de Hy\u00e8res in 2004, the brand has been at the forefront of creation, with whimsical, original designs that instigate new worlds in which colors and characters meet.   <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/09\/PUMAxSWASH.png\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-152426\"><img decoding=\"async\" class=\"alignnone size-full wp-image-152426 lazyload\" title=\"pumaxswash-png\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/09\/PUMAxSWASH.png\" alt=\"\" width=\"1024\" height=\"1024\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/a><\/p>\n<p>&nbsp;<br \/>\n<iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/NJB_b6t167Q\" frameborder=\"0\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\nThe PUMA x SWASH footwear collection illustrates the playful and artistic dimension of this collaboration, revisiting classic models to give them a new lease of life. The Blaze of Glory, an iconic model known for its athletic construction, is reinterpreted in a bolder, brighter way, with fascinating, beautifully colored prints. For its part, XT2+ Trinomic benefits from a similar reinvention, sporting SWASH&#8217;s trademark bold, intricate patterns.<br \/>\nThe apparel line fuses SWASH and PUMA designs to perfection. It draws inspiration from the SWASH archives and a vintage sports and military vibe, to apply extraordinary prints to reinvented PUMA classics. The collection also draws on current PUMA technologies for an elegant, modern aesthetic. Key models include the SWASH Down Jacket, SWASH Tech Track Jacket, SWASH Tech Shorts, SWASH Women&#8217;s Jogging Shorts, SWASH Performance Jacket, SWASH AOP T-Shirt.<br \/>\nThis fusion of premium artisanal prints and designs with timeless PUMA styles and cutting-edge technology perfectly reflects the unique DNA of both brands, for a refreshingly singular collection.     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Autumn\/Winter 2015, PUMA is collaborating with East London fashion and print brand SWASH London. The two creators of SWASH will deploy their artistic and design talents to create iconic&hellip;<\/p>\n","protected":false},"author":2,"featured_media":841294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[57283,66678],"class_list":["post-2030509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-puma","tag-swash-london"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PUMA&#039;S FIRST COLLABORATION WITH SWASH LONDON - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2015\/10\/04\/pumas-first-collaboration-with-swash-london\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/10\\\/04\\\/pumas-first-collaboration-with-swash-london\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/10\\\/04\\\/pumas-first-collaboration-with-swash-london\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"PUMA&#8217;S FIRST COLLABORATION WITH SWASH LONDON\",\"datePublished\":\"2015-10-04T07:30:04+00:00\",\"dateModified\":\"2026-04-27T00:41:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/10\\\/04\\\/pumas-first-collaboration-with-swash-london\\\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/10\\\/04\\\/pumas-first-collaboration-with-swash-london\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/PUMAxSWASH.png\",\"keywords\":[\"Puma\",\"SWASH LONDON\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/10\\\/04\\\/pumas-first-collaboration-with-swash-london\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2015\\\/10\\\/04\\\/pumas-first-collaboration-with-swash-london\\\/\",\"name\":\"PUMA'S FIRST COLLABORATION WITH SWASH LONDON - 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