{"id":2030464,"date":"2015-08-12T09:56:54","date_gmt":"2015-08-12T07:56:54","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/08\/12\/male-challenged-by-raw-virility-masculinity-a-la-gaultier\/"},"modified":"2026-04-27T02:34:28","modified_gmt":"2026-04-27T00:34:28","slug":"male-challenged-by-raw-virility-masculinity-a-la-gaultier","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/08\/12\/male-challenged-by-raw-virility-masculinity-a-la-gaultier\/","title":{"rendered":"M\u00e2le challenged by raw virility: masculinity \u00e0 la Gaultier."},"content":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=Jh1lwiwuaNE&#038;feature=youtu.be<\/p>\n<p>An advertising campaign played out on social networks: in leather and a sailor suit, or a leather sailor suit: for muscular selfies.<\/p>\n<p>An ultra-modern campaign in search of a &#8220;vanished&#8221; masculinity, engulfed by stereotypes?<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781751_10153172053353043_8475866075634668059_n.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"wp-image-146954 aligncenter lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781751_10153172053353043_8475866075634668059_n.jpg\" alt=\"11781751_10153172053353043_8475866075634668059_n\" width=\"646\" height=\"363\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781751_10153172053353043_8475866075634668059_n.jpg 960w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781751_10153172053353043_8475866075634668059_n-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781751_10153172053353043_8475866075634668059_n-600x338.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781751_10153172053353043_8475866075634668059_n-98x55.jpg 98w\" data-sizes=\"(max-width: 646px) 100vw, 646px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 646px; --smush-placeholder-aspect-ratio: 646\/363;\" \/><\/a><\/p>\n<p>This campaign should not be taken at face value, but as further proof of Jean-Paul Gaultier&#8217;s light-hearted humor.<\/p>\n<p>Playing with codes and images built around his own name: the designer has always done it, and for a more &#8220;virile&#8221; reissue of his legendary fragrance, Jean Paul Gaultier is launching a hunt, a manhunt full of testosterone!<\/p>\n<p>Virility, lone wolf competition, the hunt: masculinity on the line and on display. Displayed in advertising posters, bottles and social networks, the fantasy is pushed to the limit! At a time when some are crying crisis of masculinity, criticizing the blurring and merging of genders, denouncing the &#8220;queerization&#8221; of the public sphere, Jean Paul Gaultier responds to these social issues with his legendary panache: there is no single masculinity. To each his own, to each his own right to be a heartbreaker. A &#8220;Johnny made me male&#8221; that leaves wounded hearts at the port hotel window.    <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781872_10153172057638043_7397956514722788719_n.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"wp-image-146953 aligncenter lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781872_10153172057638043_7397956514722788719_n.jpg\" alt=\"11781872_10153172057638043_7397956514722788719_n\" width=\"639\" height=\"639\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781872_10153172057638043_7397956514722788719_n.jpg 960w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781872_10153172057638043_7397956514722788719_n-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781872_10153172057638043_7397956514722788719_n-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/11781872_10153172057638043_7397956514722788719_n-55x55.jpg 55w\" data-sizes=\"(max-width: 639px) 100vw, 639px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 639px; --smush-placeholder-aspect-ratio: 639\/639;\" \/><\/a><\/p>\n<p>The perfume in all this: the smell of sludge and sweat? No . Created by perfumer Francis Kurkdjian, the tones of this version are warmer. A man of satisfied desires&#8230;   <\/p>\n<p>Pear spiked with lemon, followed by darker accords: black lavender, a fragrance body of aphrodisiac clary sage, black Aztec flowers and black vanilla. The wild side is underscored by a base of amber and woody scents. Lavender, the heart of the original fragrance, is modernized by woody notes.  <\/p>\n<p>The packaging, too, has taken on a masculine touch. A steel muscle, the &#8220;metal can&#8221; can is finished in black with bluish highlights, as if to express the shades of animality tattooed on the very flesh of this sailor. <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/Capture-d%E2%80%99%C3%A9cran-2015-08-08-%C3%A0-18.46.20.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"size-full wp-image-146957 aligncenter lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/Capture-d%E2%80%99%C3%A9cran-2015-08-08-%C3%A0-18.46.20.png\" alt=\"Screenshot 2015-08-08 at 18.46.20\" width=\"351\" height=\"505\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 351px; --smush-placeholder-aspect-ratio: 351\/505;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>What kind of manhood do you feel close to, what kind of tattooed sailor, heartthrob, with sweaty muscles are you? Jean Paul Gaultier will help you find out. Playing with codes: take part in the game to win the trophy for virility, or rather virilities.  <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/Capture-d%E2%80%99%C3%A9cran-2015-08-08-%C3%A0-18.46.05.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"size-full wp-image-146958 aligncenter lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/08\/Capture-d%E2%80%99%C3%A9cran-2015-08-08-%C3%A0-18.46.05.png\" alt=\"Screenshot 2015-08-08 at 18.46.05\" width=\"446\" height=\"627\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 446px; --smush-placeholder-aspect-ratio: 446\/627;\" \/><\/a><\/p>\n<p>At Marionnaud since July 27, 2015, and in all good perfumeries from September .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=Jh1lwiwuaNE&#038;feature=youtu.be An advertising campaign played out on social networks: in leather and a sailor suit, or a leather sailor suit: for muscular selfies. An ultra-modern campaign in search of a&hellip;<\/p>\n","protected":false},"author":165,"featured_media":824478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[53296,66872,63147,66869,55807,66866,63007,66870,63746,66871],"class_list":["post-2030464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-jean-paul-gaultier","tag-le-male-jean-paul-gaultier","tag-male","tag-marin","tag-mariniere","tag-mens-fragrance","tag-perfume-jean-paul-gaultier","tag-tattooed","tag-the-male","tag-viril"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e2le challenged by raw virility: masculinity \u00e0 la Gaultier. - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2015\/08\/12\/male-challenged-by-raw-virility-masculinity-a-la-gaultier\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manon Renault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/08\\\/12\\\/male-challenged-by-raw-virility-masculinity-a-la-gaultier\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/08\\\/12\\\/male-challenged-by-raw-virility-masculinity-a-la-gaultier\\\/\"},\"author\":{\"name\":\"Manon Renault\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/1e93b27d425d5afc157cd8452ca61da8\"},\"headline\":\"M\u00e2le challenged by raw virility: masculinity \u00e0 la Gaultier.\",\"datePublished\":\"2015-08-12T07:56:54+00:00\",\"dateModified\":\"2026-04-27T00:34:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/08\\\/12\\\/male-challenged-by-raw-virility-masculinity-a-la-gaultier\\\/\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/08\\\/12\\\/male-challenged-by-raw-virility-masculinity-a-la-gaultier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/11781751_10153172053353043_8475866075634668059_n.jpg\",\"keywords\":[\"jean-paul gaultier\",\"Le M\u00e2le Jean Paul Gaultier\",\"male\",\"Marin\",\"marini\u00e8re\",\"men's fragrance\",\"perfume Jean Paul gaultier\",\"Tattooed\",\"The Male\",\"Viril\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/08\\\/12\\\/male-challenged-by-raw-virility-masculinity-a-la-gaultier\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/08\\\/12\\\/male-challenged-by-raw-virility-masculinity-a-la-gaultier\\\/\",\"name\":\"M\u00e2le challenged by raw virility: masculinity \u00e0 la Gaultier. - 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