{"id":2030399,"date":"2016-11-12T15:34:43","date_gmt":"2016-11-12T14:34:43","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/11\/12\/tiffany-co-making-of-movie-some-style-is-legendary\/"},"modified":"2026-04-27T02:19:13","modified_gmt":"2026-04-27T00:19:13","slug":"tiffany-co-making-of-movie-some-style-is-legendary","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/11\/12\/tiffany-co-making-of-movie-some-style-is-legendary\/","title":{"rendered":"Tiffany &amp; Co. &#8211; Making-Of movie Some Style is legendary"},"content":{"rendered":"<p><strong>TIFFANY &amp; CO. PRESENTS &#8220;SOME STYLE IS LEGENDARY<\/strong><br \/>\n<strong>MAKING-OF THE FALL 2016 &#8220;LEGENDARY STYLE&#8221; CAMPAIGN<\/strong><\/p>\n<p><strong><em>Director R.J Cutler followed Grace Coddington behind the scenes of her first campaign for Tiffany &amp; Co.<\/em><\/strong><iframe src=\"https:\/\/www.youtube.com\/embed\/AvS0f6jTbp4?list=PLNZpSkvvY5KTMYUzgjQb8F38sI0V20wJu\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Tiffany &amp; Co. presents &#8220;Some Style is Legendary&#8221;, a short film revealing the making-of of the Fall 2016 -Legendary<em>Style-<\/em> campaign directed by Oscar\u00ae-nominated and Emmy Award-winning filmmaker R.J. Cutler, who also directed &#8221; <em>The September Issue<\/em> &#8220;, a documentary following the creation of a September issue of US Vogue. After revealing Vogue&#8217;s secrets with legendary art director Grace Coddington, Cutler takes viewers behind the scenes of the new collaboration between Maison Tiffany and Grace Coddington. <a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/image003-4.jpeg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-189530\"><img decoding=\"async\" class=\"alignnone size-full wp-image-189530\" title=\"image003-4-jpeg\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/image003-4.jpeg\" alt=\"\" width=\"1024\" height=\"1024\"\/><\/a><br \/>\n<em>Illustration by Grace Coddington<\/em><\/p>\n<p>Grace Coddington worked in tandem with Toni Lakis, Tiffany&#8217;s International Marketing Creative Director, to shape the new Autumn campaign, which celebrates the brand&#8217;s legendary jewels and symbolizes a series of first times. Indeed, this is the first time Tiffany has featured celebrities in its ads, including Oscar-winning actress Lupita Nyong&#8217;o and Elle Fanning, as well as committed model Christy Turlington Burns, and model Natalie Westling. This is also Grace Coddington&#8217;s first campaign since leaving Vogue US, where she spent 28 years, including 21 as Creative Director, and 20 years at Vogue UK.  <\/p>\n<p>Filmed at different times of the year, the film opens with a sweep across the New York skyline to Grace Coddington&#8217;s studio. Photoshoots and closed-door meetings punctuate the process of creating this new image of Tiffany. &#8220;Blue is an extraordinary color,&#8221; says Grace Coddington. &#8220;I&#8217;ve always said, &#8216;<em>Why do I love New York so much<\/em>?&#8217; It&#8217;s because the sky is always blue. It&#8217;s an incredible city because it&#8217;s old but also full of modernity. Just like the House of Tiffany.&#8221;   <\/p>\n<p>&#8220;It&#8217;s really exciting to look at Grace&#8217;s work. Not only has she been one of the most influential figures in the fashion industry for 50 years, she&#8217;s also a singular, visionary artist,&#8221; says Cutler. &#8220;We see her develop her vision and then implement it, working with beautiful women and iconic jewelry. The film is mostly about Grace&#8217;s creative process.&#8221; Cutler followed Grace Coddington in the selection of models as well as in the selection of Tiffany jewelry that reflects each style and identity. <\/p>\n<p>&#8220;For me it&#8217;s not just an advertising campaign, but an opportunity to illustrate a legendary Maison de Luxe through modern, unique portraits,&#8221; Grace points out. The film&#8217;s title &#8220;Some Style is Legendary&#8221; shares the campaign&#8217;s slogan, a timeless symbol of the appeal of Tiffany jewelry to women. <\/p>\n<p>&#8220;There aren&#8217;t many people who, after achieving a certain recognition in their career, decide to face a new challenge, move up a gear, and do new things. Grace is one of those people, and the opportunity presented itself to tell this story, in the environment of this iconic American brand&#8221; says Cutler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TIFFANY &amp; CO. PRESENTS &#8220;SOME STYLE IS LEGENDARY MAKING-OF THE FALL 2016 &#8220;LEGENDARY STYLE&#8221; CAMPAIGN Director R.J Cutler followed Grace Coddington behind the scenes of her first campaign for Tiffany&hellip;<\/p>\n","protected":false},"author":2,"featured_media":942842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[66771,55643],"class_list":["post-2030399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-grace-coddington","tag-tiffany-co-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tiffany &amp; Co. - Making-Of movie Some Style is legendary - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/11\/12\/tiffany-co-making-of-movie-some-style-is-legendary\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/12\\\/tiffany-co-making-of-movie-some-style-is-legendary\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/12\\\/tiffany-co-making-of-movie-some-style-is-legendary\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Tiffany &amp; 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