{"id":2030395,"date":"2016-11-11T15:34:10","date_gmt":"2016-11-11T14:34:10","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/11\/11\/poiray-invents-a-different-way-of-wearing-a-watch\/"},"modified":"2026-04-27T02:18:55","modified_gmt":"2026-04-27T00:18:55","slug":"poiray-invents-a-different-way-of-wearing-a-watch","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/11\/11\/poiray-invents-a-different-way-of-wearing-a-watch\/","title":{"rendered":"POIRAY INVENTS A DIFFERENT WAY OF WEARING A WATCH."},"content":{"rendered":"<p>POIRAY IS ONCE AGAIN BUCKING FASHIONS AND TRENDS AND INVENTING A NEW WAY OF WEARING A WATCH.<\/p>\n<p>Always a step ahead, the jewelry and watchmaking house has come up with &#8220;Boucles Poiray&#8221;, which adapt to the watch case to accommodate a new style of bracelet. After interchangeable straps, Poiray now offers the possibility of wearing its watches with scarf bracelets for an effect as elegant as it is unexpected. <\/p>\n<p>Bound with a silk twill ribbon, Poiray watches take on a new look, adopting a casual couture style in keeping with the chic Parisian spirit of the house.<\/p>\n<p>Two rectangular buckles adorned with Poiray gadroons serve as scarf fasteners. Removable, like classic interchangeable bracelets, they are easy to use and fit both &#8220;Ma Premi\u00e8re&#8221; and &#8220;Ma Pr\u00e9f\u00e9r\u00e9e&#8221; watches, giving them a new freedom of tone. With a simple gesture, they feminize the watch and offer owners new ways to enhance their favorite timepiece. With them, Poiray watches can also adopt the wardrobe of their choice, wearing a light cotton ribbon, a simple bandana or a silk square.   <\/p>\n<p>This winter, Poiray is offering three silk scarves with an art deco design that encapsulates all the codes of the brand, from its freedom of expression to its impertinent femininity. The House of Poiray is expanding its scarf collection with new creations to dress the desires of every woman. <\/p>\n<p>By embracing this new, elegant and playful wearer, Poiray adds a touch of glamour to its watch collections.<\/p>\n<p>Fashionable and refined, this new version of Poiray watches conveys the Parisian chic and charm of which the House is the ambassador.<img decoding=\"async\" class=\"aligncenter size-full wp-image-189524 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-Preferee-Foulard-rouge.jpeg\" alt=\"montre-ma-preferee-foulard-rouge\" width=\"960\" height=\"960\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-Preferee-Foulard-rouge.jpeg 960w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-Preferee-Foulard-rouge-300x300.jpeg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-Preferee-Foulard-rouge-768x768.jpeg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-Preferee-Foulard-rouge-600x600.jpeg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-Preferee-Foulard-rouge-100x100.jpeg 100w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/960;\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-189523 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-foulard-Ines-de-parcevaux-Turquoise.jpeg\" alt=\"montre-foulard-ines-de-parcevaux-turquoise\" width=\"675\" height=\"639\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-foulard-Ines-de-parcevaux-Turquoise.jpeg 675w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-foulard-Ines-de-parcevaux-Turquoise-300x284.jpeg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-foulard-Ines-de-parcevaux-Turquoise-600x568.jpeg 600w\" data-sizes=\"(max-width: 675px) 100vw, 675px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 675px; --smush-placeholder-aspect-ratio: 675\/639;\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-189522 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-premiere-Foulard-bleu-41501.jpeg\" alt=\"watch-my-first-blue-scarf-41501\" width=\"960\" height=\"960\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-premiere-Foulard-bleu-41501.jpeg 960w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-premiere-Foulard-bleu-41501-300x300.jpeg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-premiere-Foulard-bleu-41501-768x768.jpeg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-premiere-Foulard-bleu-41501-600x600.jpeg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Ma-premiere-Foulard-bleu-41501-100x100.jpeg 100w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/960;\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-189521 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Bandana-v2.jpeg\" alt=\"watch-bandana-v2\" width=\"644\" height=\"609\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Bandana-v2.jpeg 644w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Bandana-v2-300x284.jpeg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/09\/Montre-Bandana-v2-600x567.jpeg 600w\" data-sizes=\"(max-width: 644px) 100vw, 644px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 644px; --smush-placeholder-aspect-ratio: 644\/609;\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POIRAY IS ONCE AGAIN BUCKING FASHIONS AND TRENDS AND INVENTING A NEW WAY OF WEARING A WATCH. Always a step ahead, the jewelry and watchmaking house has come up with&hellip;<\/p>\n","protected":false},"author":2,"featured_media":942826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709,30122],"tags":[66770],"class_list":["post-2030395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","category-watches-and-jewelry","tag-the-house-of-poiray"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POIRAY INVENTS A DIFFERENT WAY OF WEARING A WATCH. - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/11\/11\/poiray-invents-a-different-way-of-wearing-a-watch\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/11\\\/poiray-invents-a-different-way-of-wearing-a-watch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/11\\\/poiray-invents-a-different-way-of-wearing-a-watch\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"POIRAY INVENTS A DIFFERENT WAY OF WEARING A WATCH.\",\"datePublished\":\"2016-11-11T14:34:10+00:00\",\"dateModified\":\"2026-04-27T00:18:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/11\\\/poiray-invents-a-different-way-of-wearing-a-watch\\\/\"},\"wordCount\":279,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/11\\\/poiray-invents-a-different-way-of-wearing-a-watch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/Montre-foulard-Ines-de-parcevaux-Turquoise.jpeg\",\"keywords\":[\"The House of Poiray\"],\"articleSection\":[\"The Fashion\",\"Watches and Jewelry\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/11\\\/poiray-invents-a-different-way-of-wearing-a-watch\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/11\\\/11\\\/poiray-invents-a-different-way-of-wearing-a-watch\\\/\",\"name\":\"POIRAY INVENTS A DIFFERENT WAY OF WEARING A WATCH. - 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