{"id":2030315,"date":"2016-04-10T18:05:51","date_gmt":"2016-04-10T16:05:51","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/04\/10\/puma-launches-spring-summer-2016-collection-with-swash-london\/"},"modified":"2026-04-27T02:01:53","modified_gmt":"2026-04-27T00:01:53","slug":"puma-launches-spring-summer-2016-collection-with-swash-london","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/04\/10\/puma-launches-spring-summer-2016-collection-with-swash-london\/","title":{"rendered":"PUMA LAUNCHES SPRING\/SUMMER 2016 COLLECTION WITH SWASH LONDON"},"content":{"rendered":"<p>Global sports brand PUMA collaborates again with East London fashion and print brand Swash London. This Spring\/Summer 2016 collection will see the SWASH duo, Sarah Swash and Toshio Yamanaka, inject bold new prints into some of PUMA&#8217;s most iconic designs. If this collection is full of surprises, its style remains consistent with streetwear and faithful to the spirit of both brands.<\/p>\n<p>\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2030315 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/pumaxswash_0109_lr-2\/'><img decoding=\"async\" width=\"915\" height=\"610\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0109_LR.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0109_LR.jpg 915w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0109_LR-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0109_LR-768x512.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0109_LR-600x400.jpg 600w\" data-sizes=\"(max-width: 915px) 100vw, 915px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 915px; 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--smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/pumaxswash_0178_lr-2\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0178_LR-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0178_LR-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0178_LR-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0178_LR-600x900.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0178_LR.jpg 737w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; 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--smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/pumaxswash_0748_lr-2\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0748_LR-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0748_LR-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0748_LR-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0748_LR.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0748_LR-600x900.jpg 600w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/pumaxswash_0781_lr-2\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0781_LR-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0781_LR-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0781_LR-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0781_LR.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0781_LR-600x900.jpg 600w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/pumaxswash_0835_lr-2\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0835_LR-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0835_LR-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0835_LR-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0835_LR.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0835_LR-600x900.jpg 600w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/pumaxswash_0949_lr-2\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0949_LR-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0949_LR-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0949_LR-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0949_LR-600x900.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_0949_LR.jpg 758w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/pumaxswash_1036_lr-2\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_1036_LR-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_1036_LR-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_1036_LR-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_1036_LR-600x900.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/03\/PUMAXSWASH_1036_LR.jpg 709w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\nSWASH has made a name for itself with its hand-drawn and hand-painted digital prints. The brand&#8217;s signature style features designs that bring to life a world populated by fantastical characters. This new PUMA x SWASH collaboration continues the movement started by the last SWASH collection, adding high-end details to the iconic sports models. Inspired by basketball, this new range is based on found objects, including skeletons, antique jewelry and other hidden treasures.<br \/>\nPUMA x SWASH shoes confirm the collection&#8217;s inspiration, thanks to the bold application of prints on some of PUMA&#8217;s most classic models. Blaze of Glory, originally known for its athletic structure, offers a playful and artistic theme with the SWASH OSSUARY pattern printed throughout, combined with a touch of soft leather. STATES MID incorporates SWASH SAMOVAR, a unique hand-drawn and painted design that incorporates a sumptuous, intricate pattern with a premium leather upper. STATES gets an equally bold treatment with the TOUCAN design revisited in jewel-toned print.<br \/>\nThe clothing range is a true cohesion between SWASH and PUMA technologies and models. Inspired by basketball, the unisex Varsity Jacket features soft lambskin sleeves, side pockets, custom badges and a striking SAMOVAR print, true to the SWASH style credo. The unisex SWASH basketball jersey is available in a full SAMOVAR design with a loose waist for a look that is true to the fundamentals of basketball. The women&#8217;s SWASH jacket is cropped and comes with extended sleeves and a waistband for a modern, slim-line aesthetic. Other iconic designs include the SWASH sweatshirt, SWASH dress, SWASH Placement printed t-shirt and SWASH City Sac backpack.<br \/>\nThe fusion of high-end prints, cutting-edge technologies and handcrafted patterns with classic PUMA designs perfectly embodies the unique DNA of both brands, for a refreshingly unique collection.<br \/>\nThe collection hits selected lifestyle retailers from April 1.<br \/>\n#PUMAxSWASH<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global sports brand PUMA collaborates again with East London fashion and print brand Swash London. This Spring\/Summer 2016 collection will see the SWASH duo, Sarah Swash and Toshio Yamanaka, inject&hellip;<\/p>\n","protected":false},"author":2,"featured_media":889508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[57283,66678],"class_list":["post-2030315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-puma","tag-swash-london"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PUMA LAUNCHES SPRING\/SUMMER 2016 COLLECTION WITH SWASH LONDON - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/04\/10\/puma-launches-spring-summer-2016-collection-with-swash-london\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/04\\\/10\\\/puma-launches-spring-summer-2016-collection-with-swash-london\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/04\\\/10\\\/puma-launches-spring-summer-2016-collection-with-swash-london\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"PUMA LAUNCHES SPRING\\\/SUMMER 2016 COLLECTION WITH SWASH LONDON\",\"datePublished\":\"2016-04-10T16:05:51+00:00\",\"dateModified\":\"2026-04-27T00:01:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/04\\\/10\\\/puma-launches-spring-summer-2016-collection-with-swash-london\\\/\"},\"wordCount\":377,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/04\\\/10\\\/puma-launches-spring-summer-2016-collection-with-swash-london\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/SS16-PUMA-x-SWASH-.jpg\",\"keywords\":[\"Puma\",\"SWASH LONDON\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/04\\\/10\\\/puma-launches-spring-summer-2016-collection-with-swash-london\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/04\\\/10\\\/puma-launches-spring-summer-2016-collection-with-swash-london\\\/\",\"name\":\"PUMA LAUNCHES SPRING\\\/SUMMER 2016 COLLECTION WITH SWASH LONDON - 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