{"id":2030300,"date":"2016-03-23T12:07:37","date_gmt":"2016-03-23T11:07:37","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/03\/23\/piaget-ultimate-radiance\/"},"modified":"2026-04-27T02:00:49","modified_gmt":"2026-04-27T00:00:49","slug":"piaget-ultimate-radiance","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/03\/23\/piaget-ultimate-radiance\/","title":{"rendered":"Piaget “Ultimate Radiance"},"content":{"rendered":"

Piaget unveils “Ultimate Radiance”, an international advertising campaign inspired by the radiant beauty of the House’s creations, a seductive invitation to enter its world. Created by Geometry Global Paris in collaboration with Ogilvy, with the participation of photographer In\u00e8s Dieleman, the campaign perfectly represents the richness and diversity of Piaget’s signature audacity.
\nThe “Ultimate Radiance” campaign manifests itself through a visual device that represents a return to a fundamental source at Piaget. She focuses on iconic creations that she places at the center of lavish aesthetic installations, conveying the “radiance” of each. Designed as mandalas mixing textures, lights and materials, the backgrounds evoke the sensuality, the absolute elegance or the unbridled extravagance of Piaget creations, reflecting the positive energy they exude. Everything is based on a great heritage of Piaget: audacity, surpassing oneself, shared pleasure, charm and freedom.
\n“Ultimate Radiance” presents Piaget watches and jewelry as exceptional masterpieces, highlighted on backgrounds that exalt their beauty and uniqueness. For example, strokes of light may create a radiating lattice pattern to emphasize the finesse and elegance of a Piaget watch. In the same way, concentric circles produced by shock waves in gold powder will exalt the solar dimension of a jewellery creation.
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