{"id":2030289,"date":"2016-02-25T14:15:34","date_gmt":"2016-02-25T13:15:34","guid":{"rendered":"https:\/\/www.luxsure.fr\/2016\/02\/25\/the-xxi-collaboration-g-star-raw-x-pharrell-williams\/"},"modified":"2026-04-27T01:53:56","modified_gmt":"2026-04-26T23:53:56","slug":"the-xxi-collaboration-g-star-raw-x-pharrell-williams","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2016\/02\/25\/the-xxi-collaboration-g-star-raw-x-pharrell-williams\/","title":{"rendered":"The XXI collaboration: G-Star RAW X Pharrell Williams."},"content":{"rendered":"<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image002-21.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-166771\"><img decoding=\"async\" class=\"alignnone size-large wp-image-166771 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image002-21.jpg\" alt=\"image002\" width=\"283\" height=\"405\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image002-21.jpg 283w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image002-21-210x300.jpg 210w\" data-sizes=\"(max-width: 283px) 100vw, 283px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 283px; --smush-placeholder-aspect-ratio: 283\/405;\" \/><\/a><\/p>\n<p>Pharrell Williams extends his partnership with G-Star RAW by becoming co-owner of the famous jeans brand.<\/p>\n<p>After Raw for the Ocean , the rapper, producer and true &#8220;Gate-Keeper&#8221; of trends adds another arrow to his bow. From now on, Pharrell Williams will be able to play an even more active role in the development of projects, giving his opinion on the direction of commitments, as well as putting his stamp on the aesthetics of the garments. Already present with the brand for two years, G-Star and Williams now have a long-term commitment to the future.  <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/Pharrell_Insta_2_14.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-164116\"><img decoding=\"async\" class=\"alignnone size-large wp-image-164116 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/Pharrell_Insta_2_14.jpg\" alt=\"Pharrell_Insta_2_14\" width=\"600\" height=\"384\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/Pharrell_Insta_2_14.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/Pharrell_Insta_2_14-300x192.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/384;\" \/><\/a><\/p>\n<p>Pharrell: <em>&#8220;G-Star is an independent, forward-looking company. I believe it will be the benchmark denim brand of the 21st century. I can&#8217;t wait to be part of the adventure and co-create the future of G-Star.<\/em><\/p>\n<p>This isn&#8217;t the first time that the world of music and the world of fashion have joined forces. It even seems to be something of a tradition in urban music, between Rap, R&#8217;n&#8217;b and Hip-Hop. The sense of style is an important part of the identity construction of these musical categories. It serves as an element of distinction, of assertion&#8230; Displaying one&#8217;s aesthetic is an issue. Many artists in this milieu launch ready-to-wear collections or get involved. From Russell Simons to Kayne West, there&#8217;s no shortage of examples.     <\/p>\n<p>So what sets this collaboration apart?<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/PW_1_4.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-164115\"><img decoding=\"async\" class=\"alignnone size-full wp-image-164115 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/PW_1_4.jpg\" alt=\"PW_1_4\" width=\"600\" height=\"750\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/PW_1_4.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/PW_1_4-240x300.jpg 240w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/750;\" \/><\/a><\/p>\n<p>First and foremost, a shared environmental conviction. Over and above aesthetic issues, a commitment has been made to the brand&#8217;s fans. A commitment that goes beyond music, a commitment that goes beyond fashion, a commitment with a universal aim. We are all affected &#8211; in one way or another &#8211; by ocean pollution and so many other ecological disasters. Proof of his commitment: 20% of the clothes G-Star makes now contain sustainable materials, which represents a fifth of his collection.    <\/p>\n<p>https:\/\/www.youtube.com\/watch?v=ZRC9C-zD0Fk&#038;feature=youtu.be<\/p>\n<p>The RAW for the oceans spring-summer 2016 collection has just been unveiled, and promises to be a real commitment for future wearers. T-shirts for everyone, armed with the slogans and logos that now form the basis of the RAW for the Oceans identity. When wearing clothes becomes an act of revolt&#8230;  <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/Capture-d%E2%80%99%C3%A9cran-2016-02-24-%C3%A0-18.00.54.png\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-166770\"><img decoding=\"async\" class=\"alignnone size-large wp-image-166770 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/Capture-d%E2%80%99%C3%A9cran-2016-02-24-%C3%A0-18.00.54.png\" alt=\"Screenshot 2016-02-24 at 18.00.54\" width=\"602\" height=\"316\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 602px; --smush-placeholder-aspect-ratio: 602\/316;\" \/><\/a><br \/>\nWritings like propaganda with a pop allure. The collection is fully in line with summer 2016 trends, notably with kimono jackets.   <a href=\"https:\/\/www.g-star.com\/fr_fr\/product\/hommes\/raw-for-the-oceans\/21.161.D01494.7945.001\">https:\/\/www.g-star.com\/fr_fr\/product\/hommes\/raw-for-the-oceans\/21.161.D01494.7945.001<\/a><\/p>\n<p>So hurry up and demonstrate in style.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image007-10.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-166769\"><img decoding=\"async\" class=\"alignnone size-full wp-image-166769 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image007-10.jpg\" alt=\"image007\" width=\"600\" height=\"350\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image007-10.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2016\/02\/image007-10-300x175.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/350;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharrell Williams extends his partnership with G-Star RAW by becoming co-owner of the famous jeans brand. After Raw for the Ocean , the rapper, producer and true &#8220;Gate-Keeper&#8221; of trends&hellip;<\/p>\n","protected":false},"author":165,"featured_media":881022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,52709],"tags":[30784,65275,58506,53616,63971,66405],"class_list":["post-2030289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-thefashion","tag-g-star-en","tag-g-star-raw","tag-jeans","tag-music","tag-pharrell-williams","tag-raw-for-the-oceans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The XXI collaboration: G-Star RAW X Pharrell Williams. - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2016\/02\/25\/the-xxi-collaboration-g-star-raw-x-pharrell-williams\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manon Renault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/25\\\/the-xxi-collaboration-g-star-raw-x-pharrell-williams\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/25\\\/the-xxi-collaboration-g-star-raw-x-pharrell-williams\\\/\"},\"author\":{\"name\":\"Manon Renault\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/1e93b27d425d5afc157cd8452ca61da8\"},\"headline\":\"The XXI collaboration: G-Star RAW X Pharrell Williams.\",\"datePublished\":\"2016-02-25T13:15:34+00:00\",\"dateModified\":\"2026-04-26T23:53:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/25\\\/the-xxi-collaboration-g-star-raw-x-pharrell-williams\\\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/25\\\/the-xxi-collaboration-g-star-raw-x-pharrell-williams\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/tumblr_mk2uuzMNOA1rpc1rco1_500-1.gif\",\"keywords\":[\"G- Star\",\"G-STAR RAW\",\"jeans\",\"Music\",\"pharrell williams\",\"Raw For The Oceans\"],\"articleSection\":[\"Culture\",\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/25\\\/the-xxi-collaboration-g-star-raw-x-pharrell-williams\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2016\\\/02\\\/25\\\/the-xxi-collaboration-g-star-raw-x-pharrell-williams\\\/\",\"name\":\"The XXI collaboration: G-Star RAW X Pharrell Williams. - 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