{"id":2030115,"date":"2015-09-25T10:44:15","date_gmt":"2015-09-25T08:44:15","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/09\/25\/zzegna-fall-winter-2015-16-advertising-campaign\/"},"modified":"2026-04-27T01:22:26","modified_gmt":"2026-04-26T23:22:26","slug":"zzegna-fall-winter-2015-16-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/09\/25\/zzegna-fall-winter-2015-16-advertising-campaign\/","title":{"rendered":"ZZEGNA: FALL WINTER 2015-16 ADVERTISING CAMPAIGN"},"content":{"rendered":"<p>For its Autumn\/Winter 2015 advertising campaign, which takes the form of a new multimedia campaign, Z ZEGNA has chosen energy, innovation and <em>24\/7<\/em> attitude as its watchwords. Emphasizing the strengthening and elevation of its core concept based on the meeting of tradition and sportswear, and elevating the brand&#8217;s &#8220;Be Your Own Style&#8221; philosophy to a higher octave, the advertising campaign uses video and music to convey the versatility of a new, innovative Z ZEGNA offering that embraces the permeability of genres and freedom of choice. The advertising film features Adrian Lux, the Grammy-nominated Swedish DJ\/music producer who composed a soundtrack exclusively for Z ZEGNA.  <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/09\/Capture2.jpg\" data-rel=\"penci-gallery-image-content\"  rel=\"attachment wp-att-151734\"><img decoding=\"async\" class=\"alignnone size-full wp-image-151734\" title=\"capture2-jpg\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/09\/Capture2.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/09\/Capture2-100x100.jpg 100w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/09\/Capture2-600x600.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Adrian Lux&#8217;s avant-garde approach to music perfectly conveys the dynamic, exhilarating and multi-faceted spirit of the Z ZEGNA man. Set in the urban landscape of a metropolis, the <em>24\/7<\/em> functionality<em>that characterizes the new Z Z <\/em>EGNA<em>collection <\/em>is embodied by the permeability of the Z ZEGNA man&#8217;s universe, as he naturally transitions between his workday and his leisure time. We see him evolve through a typical hectic day. In the image of an advertising campaign in which Z ZEGNA&#8217;s key concepts of deformalization and sportification come together as naturally as possible, Adrian Lux opts for a wardrobe that combines suits, shirts, sneakers, sportswear and outerwear, as practical, high-performance garments that don&#8217;t forgo elegance. Changeable looks and color variations are part of the program, as are featherweight fabrics, acclaimed for their elasticity and comfort and a must-have in the wardrobe of the modern-day gentleman on the move.    <\/p>\n<p>\u200b<\/p>\n<p>In the midst of a deliberately eclectic mix of colors, materials and influences, the iconic Z ZEGNA pentagon plays an essential role. High-tech sportswear, techno hybrid knitwear and resolutely traditional sartorial pieces are superimposed to create complementary contrasts, defining a new approach to personalized clothing style. To perfect the Z ZEGNA style, the iconic 100% natural Techmerino wool sneakers combine classic, sophisticated shapes with high-performance flexibility to accompany the Z ZEGNA man through his busy day.  <\/p>\n<p>Video link to the advertising campaign :  <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tExoho4HiT4\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><br \/>\nCREDITS :<\/p>\n<p>Art agency : OUTTHERE<\/p>\n<p>Art director: Andrew Wren<\/p>\n<p>Production: Good Egg<\/p>\n<p>Directed by: Tell no one<\/p>\n<p>Stylist: Mattias Karlsson<\/p>\n<p>Photography agency: Bird Production<\/p>\n<p>Photographer: Andrea Spotorno<\/p>\n<p>Actor : Adrian Lux<\/p>\n<p>Soundtrack: ZZ-24:7 (C.Bernardo \/ A.Hynne) \u00a9 2Stripes Music Publishing \/ Warner\/Chappell Music Scandinavia AB \/ Sony\/ATV under license by Warner Chappell Music Italiana S.r.l.<\/p>\n<p><a href=\"http:\/\/www.zzegna.com\/\" target=\"_blank\" rel=\"noopener\">www.zzegna.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For its Autumn\/Winter 2015 advertising campaign, which takes the form of a new multimedia campaign, Z ZEGNA has chosen energy, innovation and 24\/7 attitude as its watchwords. Emphasizing the strengthening&hellip;<\/p>\n","protected":false},"author":2,"featured_media":840110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[66265,63791],"class_list":["post-2030115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-autumn-winter-2015-16-2","tag-zzegna"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2030115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2030115"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2030115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/840110"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2030115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2030115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2030115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}