{"id":2029996,"date":"2015-05-11T12:49:16","date_gmt":"2015-05-11T10:49:16","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/05\/11\/how-i-had-a-unique-experience-with-the-mini-john-cooper-works\/"},"modified":"2026-04-27T00:50:39","modified_gmt":"2026-04-26T22:50:39","slug":"how-i-had-a-unique-experience-with-the-mini-john-cooper-works","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/05\/11\/how-i-had-a-unique-experience-with-the-mini-john-cooper-works\/","title":{"rendered":"How I had a unique experience with the Mini John Cooper Works"},"content":{"rendered":"<p>A few days ago, I woke up at the crack of dawn for a unique experience. I headed for a disused factory near Paris for a shoot I&#8217;ll remember for years to come. <\/p>\n<p>When I was offered the chance to live a colorful experience in a Mini, I thought it was a joke at first. Indeed, as someone who&#8217;s done several laps of the 24-hour Le Mans circuit or exceeded 240 km in a circuit racing car, I wondered what a Mini could do to surprise me. For me, Mini is all about city charm. A car for dandies and bobos with a style that&#8217;s still unrivalled.  <\/p>\n<p>I was going to be surprised! For the adventure was indeed a hair-raising one. <\/p>\n<p>Knowing my passion for Twitter, the Mini teams proposed a challenge: live tweeting in Mini. So far, so good, you might say. But then the plot thickens! It wasn&#8217;t just any Mini, and it wasn&#8217;t just any driver!<br \/>\n<iframe data-src=\"https:\/\/www.youtube.com\/embed\/PHJU3NeMmVI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"4\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/instagram.com\/p\/1AvgZog3rP\/\" target=\"_top\">Memories of this morning&#8217;s challenge with #minifrance<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A video published by Pascal @luxsure (@luxsure) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2015-04-03T11:46:02+00:00\">April 3, 2015 at 4:46 am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer><\/script><\/p>\n<p>So I was the guinea pig in the on-board advertising campaign for the launch of the new MINI John Cooper Works.<br \/>\nA passion for motor sport has been in MINI&#8217;s genes for 55 years. On April 23, MINI launched its latest addition to the John Cooper Works range: the new MINI John Cooper Works. With its 231 hp, it&#8217;s quite simply the most powerful MINI ever built!<br \/>\nNever has the &#8220;Go Kart Feeling&#8221; so dear to the brand been so pronounced as in this John Cooper Works model equipped with a 2.0 l MINI Twin Power Turbo 4-cylinder engine offering the widest maximum torque range in the sporty city car segment.<br \/>\nAnother unique feature in the segment: this is the only model that lets you choose between a mechanical or automatic transmission. In both cases, the MINI Driving Mode sport mode lets you enjoy an ultra-sporty sound enhanced by a double stainless-steel exhaust with bevelled tailpipes, one of the JCW exterior signatures.<br \/>\nAs exclusivity is not just about performance, you&#8217;ll be welcomed into the world of John Cooper Works in the cabin, with exclusive John Cooper Works Sport bucket seats, stainless-steel-finish pedals, exclusive Dinamica upholstery as standard and only on this model.   <\/p>\n<p>\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2029996 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/mini_exclusive-drive_2015_all___81-2\/'><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___81-1024x682.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___81-1024x682.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___81-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___81-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___81-83x55.jpg 83w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___81-75x50.jpg 75w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___81.jpg 2000w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/mini_exclusive-drive_2015_all___120-2\/'><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___120-1024x682.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___120-1024x682.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___120-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___120-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___120-83x55.jpg 83w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___120-75x50.jpg 75w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___120.jpg 2000w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/mini_exclusive-drive_2015_all___124-2\/'><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___124-1024x682.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___124-1024x682.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___124-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___124-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___124-83x55.jpg 83w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___124-75x50.jpg 75w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___124.jpg 2000w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/mini_exclusive-drive_2015_all___134-2\/'><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___134-1024x682.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___134-1024x682.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___134-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___134-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___134-83x55.jpg 83w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___134-75x50.jpg 75w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___134.jpg 2000w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/mini_exclusive-drive_2015_all___183-2\/'><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___183-1024x682.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___183-1024x682.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___183-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___183-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___183-83x55.jpg 83w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___183-75x50.jpg 75w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___183.jpg 2000w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/mini_exclusive-drive_2015_all___13-2\/'><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___13-1024x682.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___13-1024x682.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___13-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___13-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___13-83x55.jpg 83w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___13-75x50.jpg 75w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___13.jpg 2000w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/mini_exclusive-drive_2015_all___20-2\/'><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___20-1024x682.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___20-1024x682.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___20-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___20-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___20-83x55.jpg 83w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___20-75x50.jpg 75w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___20.jpg 2000w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/mini_exclusive-drive_2015_all___48-2\/'><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___48-1024x682.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___48-1024x682.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___48-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___48-600x400.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___48-83x55.jpg 83w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___48-75x50.jpg 75w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/MINI_EXCLUSIVE-DRIVE_2015_ALL___48.jpg 2000w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\nFollowing the MINI brand brief, the Isobar agency quickly came to a simple conclusion: it was inconceivable to create this campaign behind a desk or in a meeting room. They were joined by ID-agencedesmediassociaux<a href=\"http:\/\/agencedesmediassociaux.com\">.com<\/a>, who brought their digital expertise to the table.<br \/>\nMINI, Isobar and ID-Agence des M\u00e9dias Sociaux thus created an original and impertinent campaign: the very first on-board digital campaign, right in the middle of the action aboard a supercharged MINI John Cooper Works.<br \/>\nIn a disused industrial setting, automotive journalists (GQ and Sport Auto), bloggers (Darkplanneur, Luxsure) and ISOBAR creatives were invited to take up the &#8220;MONSTROUSLY MINI&#8221; challenge. <\/p>\n<p>\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-2029996 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/nouvelleminijohncooperworks-makingof1-3\/'><img decoding=\"async\" width=\"960\" height=\"540\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1.jpg 960w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1-600x338.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1-98x55.jpg 98w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/nouvelleminijohncooperworks-makingof1-2-2\/'><img decoding=\"async\" width=\"960\" height=\"540\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1.png 960w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1-300x169.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1-600x338.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf1-98x55.png 98w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/nouvelleminijohncooperworks-makingof5-3\/'><img decoding=\"async\" width=\"960\" height=\"408\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf5.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf5.jpg 960w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf5-300x128.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf5-600x255.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf5-129x55.jpg 129w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/408;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/nouvelleminijohncooperworks-makingof4-2-2\/'><img decoding=\"async\" width=\"960\" height=\"407\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf4.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf4.png 960w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf4-300x127.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf4-600x254.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-MakingOf4-130x55.png 130w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; 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--smush-placeholder-aspect-ratio: 960\/408;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/nouvelleminijohncooperworks-toile-decalee-2\/'><img decoding=\"async\" width=\"750\" height=\"446\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-Toile-d\u00e9cal\u00e9e.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-Toile-d\u00e9cal\u00e9e.jpg 750w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-Toile-d\u00e9cal\u00e9e-300x178.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-Toile-d\u00e9cal\u00e9e-600x357.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-Toile-d\u00e9cal\u00e9e-92x55.jpg 92w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; 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--smush-placeholder-aspect-ratio: 1024\/767;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/nouvelleminijcw-presclub3-2\/'><img decoding=\"async\" width=\"1024\" height=\"767\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PresClub3-1024x767.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PresClub3-1024x767.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PresClub3-300x225.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PresClub3-600x450.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PresClub3-73x55.jpg 73w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PresClub3.jpg 1772w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/767;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/nouvelleminijcw-pressclub2-2\/'><img decoding=\"async\" width=\"1024\" height=\"767\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub2-1024x767.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub2-1024x767.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub2-300x225.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub2-600x450.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub2-73x55.jpg 73w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub2.jpg 1772w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/767;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/nouvelleminijcw-pressclub4-2\/'><img decoding=\"async\" width=\"1024\" height=\"767\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub4-1024x767.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub4-1024x767.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub4-300x225.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub4-600x450.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJCW-PressClub4-73x55.jpg 73w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/767;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\nBased on this offbeat digital concept, MINI France decided to apply it to all existing campaign media, both on and off line, generating completely unstructured press ads and event posters in the image of the &#8220;MONSTRUEALLY MINI&#8221; experience.<br \/>\nFrom May 04, a giant 600m2 billboard on the edge of the Porte de Saint Ouen ring road will successively display a message with the classic MINI charter, then from mid-May, the message in its unstructured form, reflecting this &#8220;MONSTRUEUSEMENT MINI&#8221; digital campaign.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-Toile-d%C3%A9cal%C3%A9e.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-full wp-image-139520 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/NouvelleMINIJohnCooperWorks-Toile-d%C3%A9cal%C3%A9e.jpg\" alt=\"NouvelleMINIJohnCooperWorks Offbeat canvas\" width=\"750\" height=\"446\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/446;\" \/><\/a><\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/54OY3u76UJM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>This campaign is an opportunity for MINI:<br \/>\n&#8211; to make a massive DIGITAL statement with a large-scale media plan<br \/>\n&#8211; to engage with influencers and bloggers<br \/>\nCommunication and public relations<br \/>\n&#8211; to engage its large community of fans.<br \/>\n&#8211; to address a target group of motorsport enthusiasts in an original way, to let them experience the legendary driving sensations of the MINI John Cooper Works brand.<br \/>\nThe end result? An original multimedia campaign in the colors of the new MINI John Cooper Works, which strongly suggests the particularly dynamic characteristics of this new model. Find out all about it on: https:<a href=\"https:\/\/youtu.be\/54OY3u76UJMou\"> \/\/youtu.be\/54OY3u76UJMou<\/a> on <a href=\"http:\/\/jcw.mini.fr\">jcw.mini.fr<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few days ago, I woke up at the crack of dawn for a unique experience. I headed for a disused factory near Paris for a shoot I&#8217;ll remember for&hellip;<\/p>\n","protected":false},"author":2,"featured_media":806718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30407],"tags":[60371,66041,53449,66040],"class_list":["post-2029996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-of-living","tag-car","tag-john-cooper-works","tag-mini","tag-mini-john-cooper-works"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How I had a unique experience with the Mini John Cooper Works - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2015\/05\/11\/how-i-had-a-unique-experience-with-the-mini-john-cooper-works\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/11\\\/how-i-had-a-unique-experience-with-the-mini-john-cooper-works\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/11\\\/how-i-had-a-unique-experience-with-the-mini-john-cooper-works\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"How I had a unique experience with the Mini John Cooper Works\",\"datePublished\":\"2015-05-11T10:49:16+00:00\",\"dateModified\":\"2026-04-26T22:50:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/11\\\/how-i-had-a-unique-experience-with-the-mini-john-cooper-works\\\/\"},\"wordCount\":698,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/11\\\/how-i-had-a-unique-experience-with-the-mini-john-cooper-works\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/NouvelleMINIJohnCooperWorks-MakingOf3.jpg\",\"keywords\":[\"car\",\"John Cooper Works\",\"mini\",\"Mini John Cooper Works\"],\"articleSection\":[\"Art of living\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/11\\\/how-i-had-a-unique-experience-with-the-mini-john-cooper-works\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/11\\\/how-i-had-a-unique-experience-with-the-mini-john-cooper-works\\\/\",\"name\":\"How I had a unique experience with the Mini John Cooper Works - 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