{"id":2029995,"date":"2015-05-17T13:37:19","date_gmt":"2015-05-17T11:37:19","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/05\/17\/theo-james-new-muse-for-hugo-boss\/"},"modified":"2026-04-27T00:50:33","modified_gmt":"2026-04-26T22:50:33","slug":"theo-james-new-muse-for-hugo-boss","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/05\/17\/theo-james-new-muse-for-hugo-boss\/","title":{"rendered":"Theo James, new muse for Hugo Boss"},"content":{"rendered":"<p><span lang=\"fr-FR\"><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/hugoboss.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"size-full wp-image-139153 aligncenter lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/hugoboss.png\" alt=\"hugoboss\" width=\"383\" height=\"252\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/hugoboss.png 383w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/hugoboss-300x197.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/hugoboss-84x55.png 84w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/05\/hugoboss-75x50.png 75w\" data-sizes=\"(max-width: 383px) 100vw, 383px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 383px; --smush-placeholder-aspect-ratio: 383\/252;\" \/><\/a><\/span><\/p>\n<p><span lang=\"fr-FR\">Parfums Boss presents its new muse, actor Theo James, star of the Hollywood trilogy Divergente.  <\/span><\/p>\n<p><span lang=\"fr-FR\">Theo James will join the ranks of famous Boss fragrance ambassadors and appear in a new global advertising campaign. His intelligence, bewitching charm and beauty make Theo James the perfect modern-day Boss seducer, a man who instinctively understands that true seduction involves all the senses.   <\/span><\/p>\n<p><span lang=\"fr-FR\">Parfums Boss will soon unveil its incredibly captivating new men&#8217;s fragrance, a sign of a new extension for the brand and a promise of the ultimate luxury experience.  <\/span><\/p>\n<p><span lang=\"fr-FR\">&#8220;I&#8217;m proud to represent Parfums Boss as ambassador for their new fragrance campaign. I&#8217;ve loved this brand for a long time, as it has managed to strike the perfect balance between classicism and modernity. This campaign captures the iconic spirit of the brand, and reflects my tastes and vision through a unique fragrance,&#8221; he says.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parfums Boss presents its new muse, actor Theo James, star of the Hollywood trilogy Divergente. Theo James will join the ranks of famous Boss fragrance ambassadors and appear in a&hellip;<\/p>\n","protected":false},"author":156,"featured_media":805578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[30422,54200,66020],"class_list":["post-2029995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-fragrances-en","tag-hugo-boss","tag-theo-james"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Theo James, new muse for Hugo Boss - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2015\/05\/17\/theo-james-new-muse-for-hugo-boss\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salome Gegout\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/17\\\/theo-james-new-muse-for-hugo-boss\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/17\\\/theo-james-new-muse-for-hugo-boss\\\/\"},\"author\":{\"name\":\"Salome Gegout\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/51225755bed372797224f865506d9734\"},\"headline\":\"Theo James, new muse for Hugo Boss\",\"datePublished\":\"2015-05-17T11:37:19+00:00\",\"dateModified\":\"2026-04-26T22:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/17\\\/theo-james-new-muse-for-hugo-boss\\\/\"},\"wordCount\":153,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/17\\\/theo-james-new-muse-for-hugo-boss\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/hugoboss.png\",\"keywords\":[\"fragrances\",\"Hugo Boss\",\"theo james\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/17\\\/theo-james-new-muse-for-hugo-boss\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/05\\\/17\\\/theo-james-new-muse-for-hugo-boss\\\/\",\"name\":\"Theo James, new muse for Hugo Boss - 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