{"id":2029787,"date":"2014-07-29T15:16:55","date_gmt":"2014-07-29T13:16:55","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/07\/29\/the-essence-make-up-brand-arrives-in-france\/"},"modified":"2026-04-27T00:08:17","modified_gmt":"2026-04-26T22:08:17","slug":"the-essence-make-up-brand-arrives-in-france","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/07\/29\/the-essence-make-up-brand-arrives-in-france\/","title":{"rendered":"The essence make-up brand arrives in France"},"content":{"rendered":"<p>The Cosnova group enters the French market with the cosmetics brand <strong>essence<\/strong>. The brand is already the volume leader in Europe, but was not yet present in the UK and France, which it is from the end of July. <\/p>\n<p>In France, the brand is now <strong>available in 125 Auchan hypermarkets<\/strong>, with prices as low as \u20ac5 (the most expensive products are for complexion).<\/p>\n<p>essence aims to be a <em>&#8220;fun and colorful&#8221; <\/em>brand, targeting young people aged 14 to 25 in theory, even if older consumers remain sensitive to the brand.<\/p>\n<p><strong>Why are petrol prices so low?<\/strong><\/p>\n<p>The brand does not run major advertising campaigns, but uses social networks (very popular with young people). Money is invested in product development, not in muses. 95% of products are made in Europe, which ensures product quality.  <\/p>\n<p><strong>essence in a nutshell:  <\/strong><\/p>\n<ul>\n<li>220 products on display (with 2 rotations a year: 1\/4 of products change)<\/li>\n<li>over 20,000 points of sale in 78 countries<\/li>\n<li>280 million products already sold<\/li>\n<\/ul>\n<p>Overview of some products:<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2029787 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/essence-all-about-matt-oil-control-make-up-base-jpg-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_AllAboutMatt_MakeUpBase-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/essence-all-in-one-cc-cream-10-jpg-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_AllInOne_CCcream010-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/ess-soft-touch-mousse-make-up-04-closed-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_PS-MousseMakeUp04_closed-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/ess_all-about-nude_eyeshadow-palette-01-jpg-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_AllAboutNude_EyeshPalette_AW_NEU-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/ess_monoes77-jpg-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_monoES77-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/ess-i-love-smokey-jumbo-pencil-01-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_ILoveSmokeyEyePencil_offen-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/ess-get-big-lases-triple-3-black-mascara-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_Get_Big_Lashes_TripleBlack_opened_-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/ess_lllipstick02_offen-jpg-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_LLLipstick02_offen-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/ess_lllipstick06_offen-jpg-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_LLLipstick06_offen-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/essence-silky-touch-blush-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_SilkyTouchBlush10-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/ess_silkytouchblush60_closed-jpg-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_SilkyTouchBlush60_closed-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/ess-silkytouch-blush-20-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_SilkyTouchBlush20-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/colour-go-nailpolish-3\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_ColourAndGo113-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/colour-go-nailpolish-2-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/07\/ess_ColourAndGo162-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><strong>petrol available from the end of July in 125 Auchan hypermarkets<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Cosnova group enters the French market with the cosmetics brand essence. The brand is already the volume leader in Europe, but was not yet present in the UK and&hellip;<\/p>\n","protected":false},"author":139,"featured_media":735446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[56510,65661],"class_list":["post-2029787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-make-up","tag-petrol"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2029787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2029787"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2029787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/735446"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2029787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2029787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2029787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}