{"id":2029707,"date":"2014-04-16T17:57:37","date_gmt":"2014-04-16T15:57:37","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/04\/16\/citadium-creates-buzz-with-pasque-operation\/"},"modified":"2026-04-26T23:57:27","modified_gmt":"2026-04-26T21:57:27","slug":"citadium-creates-buzz-with-pasque-operation","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/04\/16\/citadium-creates-buzz-with-pasque-operation\/","title":{"rendered":"Citadium creates buzz with #pasque operation"},"content":{"rendered":"
You’ve probably come across them over the last few days in Paris, Marseille and Toulon…<\/div>\n
These enigmatic posters tell a different story about young people: “we’re myths”, “we’re homeless” or “we don’t hold grudges”.<\/div>\n
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Citadium comes out of Paris, Les Gros Mots comes out of the woodwork. To mark the opening of 2 new Citadium stores in Toulon and Marseille, the LES GROS MOTS agency has created a fresh, buzz-worthy campaign. <\/p>\n

A cool concept and a success worth celebrating at the agency last week.<\/p>\n

In Paris, Marseille and Toulon, posters bearing the swear words “Nous sommes des mythos”, “Nous sommes \u00e0 la rue” and “Nous sommes What the fuck” have been popping up all over the place (in the street, on the metro, on buses) for the past few days. There’s not a logo on these posters, nor any indication of which advertiser has signed up to this campaign.
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