{"id":2029646,"date":"2013-10-12T16:43:23","date_gmt":"2013-10-12T14:43:23","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/10\/12\/be-original-be-absolut\/"},"modified":"2026-04-26T23:42:11","modified_gmt":"2026-04-26T21:42:11","slug":"be-original-be-absolut","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/10\/12\/be-original-be-absolut\/","title":{"rendered":"Be Original Be Absolut"},"content":{"rendered":"<p>Can you be Original when there are 4 million of you? On the face of it, the challenge seems crazy, yet it&#8217;s Absolut&#8217;s latest.<br \/>\n4million bottles and not one identical one.   <a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY_lineup_white_RGB_HD.jpeg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY_lineup_white_RGB_HD.jpeg\" alt=\"ABSOLUT_ORIGINALITY_lineup_white_RGB_HD\" width=\"640\" height=\"371\" class=\"aligncenter size-full wp-image-80233 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY_lineup_white_RGB_HD.jpeg 640w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY_lineup_white_RGB_HD-300x173.jpeg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY_lineup_white_RGB_HD-94x55.jpeg 94w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/371;\" \/><\/a><br \/>\n<iframe width=\"640\" height=\"480\" data-src=\"\/\/www.youtube.com\/embed\/Qjzu45d4D7k\" frameborder=\"0\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\nFollowing on from the success of ABSOLUT Unique, ABSOLUT has once again turned the tables on the exceptional by incorporating<br \/>\ncobalt pigments into hot glass during production. Once cooled, each bottle takes on the characteristic blue drape of this little-known metal. Each bottle reacts in its own way to the incorporation of this external element, resulting in an infinite number of ABSOLUT ORIGINALITIES. A beautiful tribute to blue, the house color.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/Capture-d%E2%80%99%C3%A9cran-2013-10-11-%C3%A0-17.17.24.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/Capture-d%E2%80%99%C3%A9cran-2013-10-11-%C3%A0-17.17.24.png\" alt=\"Screenshot 2013-10-11 at 17.17.24\" width=\"604\" height=\"808\" class=\"aligncenter size-full wp-image-80248 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/808;\" \/><\/a><br \/>\nThis is how 4 million ABSOLUT bottles earn the ORIGINALITY title, and their exclusive numbering.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY-visuel-31.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY-visuel-31-1024x593.jpg\" alt=\"ABSOLUT_ORIGINALITY visual 3\" width=\"650\" height=\"376\" class=\"aligncenter size-large wp-image-80242 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY-visuel-31-1024x593.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY-visuel-31-300x173.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/10\/ABSOLUT_ORIGINALITY-visuel-31-94x55.jpg 94w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/376;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you be Original when there are 4 million of you? On the face of it, the challenge seems crazy, yet it&#8217;s Absolut&#8217;s latest. 4million bottles and not one identical&hellip;<\/p>\n","protected":false},"author":2,"featured_media":637418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[65440,65442,65443],"class_list":["post-2029646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits","tag-absolut","tag-absolut-unique","tag-absolute-originality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be Original Be Absolut - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/10\/12\/be-original-be-absolut\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/10\\\/12\\\/be-original-be-absolut\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/10\\\/12\\\/be-original-be-absolut\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Be Original Be Absolut\",\"datePublished\":\"2013-10-12T14:43:23+00:00\",\"dateModified\":\"2026-04-26T21:42:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/10\\\/12\\\/be-original-be-absolut\\\/\"},\"wordCount\":121,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/10\\\/12\\\/be-original-be-absolut\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/ABSOLUT_ORIGINALITY_lineup_white_RGB_HD.jpeg\",\"keywords\":[\"Absolut\",\"ABSOLUT Unique\",\"ABSOLUTE ORIGINALITY\"],\"articleSection\":[\"Wines and Spirits\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/10\\\/12\\\/be-original-be-absolut\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/10\\\/12\\\/be-original-be-absolut\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/10\\\/12\\\/be-original-be-absolut\\\/\",\"name\":\"Be Original Be Absolut - 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