{"id":2025149,"date":"2015-02-19T12:19:00","date_gmt":"2015-02-19T11:19:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2015\/02\/19\/mads-mikkelsen-for-bo-concept\/"},"modified":"2026-04-24T13:39:15","modified_gmt":"2026-04-24T11:39:15","slug":"mads-mikkelsen-for-bo-concept","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2015\/02\/19\/mads-mikkelsen-for-bo-concept\/","title":{"rendered":"Mads Mikkelsen for Bo concept"},"content":{"rendered":"<p>MADS MIKKELSEN IN A BOCONCEPT FILM: TWO DANISH ICONS REUNITE<br \/>\n <a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/THE-CALL-OFFICIAL-POSTER_resized.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/THE-CALL-OFFICIAL-POSTER_resized-1024x1024.jpg\" alt=\"THE CALL-OFFICIAL POSTER_resized\" width=\"650\" height=\"650\" class=\"aligncenter size-large wp-image-129343 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/THE-CALL-OFFICIAL-POSTER_resized-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/THE-CALL-OFFICIAL-POSTER_resized-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/THE-CALL-OFFICIAL-POSTER_resized-600x600.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/THE-CALL-OFFICIAL-POSTER_resized-55x55.jpg 55w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2015\/02\/THE-CALL-OFFICIAL-POSTER_resized.jpg 1872w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/650;\" \/><\/a><br \/>\nThey&#8217;re both Danish, and both are attracting growing interest around the world. They are the perfect pair when it comes to creating a film with unique style and elegance. Mads Mikkelsen collaborates with Danish designer furniture manufacturer BoConcept on THE CALL.  <\/p>\n<p>You&#8217;re probably familiar with BO CONCEPT, the Danish manufacturer and distributor of designer furniture. And above all MADS MIKKELSEN, the unmistakable actor with the broken jaw who plays villains and men of mystery wonderfully well. <\/p>\n<p>THE CALL is a real film, not just a commercial. Through this gripping drama between two passionate actors, in a unique setting recreated by BoConcept, a new state of mind is established: that of giving another dimension to one&#8217;s interior, of giving life to one&#8217;s desire for change. <\/p>\n<p><iframe id=\"gv-iframe\" width=\"600\" height=\"363\" frameborder=\"0\" scrolling=\"no\" style=\"border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; visibility: visible;  \" data-src=\"http:\/\/sp-work.gv-pilot.com\/templates\/custom.html?ahide=false&amp;bgCol=ffffff&amp;cw=1582560&amp;videoId=18995&amp;sapMode=1&amp;fall=html&amp;pvid=7264446914243369501582560&amp;txtCol=333333&amp;skin=light&amp;wmode=window&amp;deliveryMethod=30&amp;deliveryMethodVersionSP=1.0.0&amp;deliveryMethodVersionSAP=2.0.0&amp;psid=0&amp;poR=http%3A%2F%2Fwww.luxsure.com&amp;poS=http%3A%2F%2Fwww.luxsure.com\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>.<\/p>\n<p>An original film, seductive in its tension and suspense. And it has to be said that Mads Mikkelsen speaking French always has an effect. Here&#8217;s an original campaign that stands out from the ordinary furniture ad.<\/p>\n<p>Screenplay: Dejan Cukic and Thomas Busk<br \/>\nDirector: Dejan Cukic and Thomas Busk<br \/>\nFilm photographer: Nicolaj Br\u00fcel<br \/>\nProducer: Claus Frandsen, the company film<br \/>\nSound: Alexsounds and Supersonic<br \/>\nPost Production: Decu, Gentlemen Bronocos, the company film<br \/>\nProduction company: the company film  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>MADS MIKKELSEN IN A BOCONCEPT FILM: TWO DANISH ICONS REUNITE They&#8217;re both Danish, and both are attracting growing interest around the world. They are the perfect pair when it comes&hellip;<\/p>\n","protected":false},"author":2,"featured_media":775950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30407,52709],"tags":[64906,64908],"class_list":["post-2025149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-of-living","category-thefashion","tag-bo-concept","tag-mads-mikkelsen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mads Mikkelsen for Bo concept - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2015\/02\/19\/mads-mikkelsen-for-bo-concept\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/19\\\/mads-mikkelsen-for-bo-concept\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/19\\\/mads-mikkelsen-for-bo-concept\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Mads Mikkelsen for Bo concept\",\"datePublished\":\"2015-02-19T11:19:00+00:00\",\"dateModified\":\"2026-04-24T11:39:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/19\\\/mads-mikkelsen-for-bo-concept\\\/\"},\"wordCount\":220,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/19\\\/mads-mikkelsen-for-bo-concept\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/THE-CALL-OFFICIAL-POSTER_resized.jpg\",\"keywords\":[\"bo concept\",\"mads mikkelsen\"],\"articleSection\":[\"Art of living\",\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/19\\\/mads-mikkelsen-for-bo-concept\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2015\\\/02\\\/19\\\/mads-mikkelsen-for-bo-concept\\\/\",\"name\":\"Mads Mikkelsen for Bo concept - 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