{"id":2009783,"date":"2013-08-14T10:54:08","date_gmt":"2013-08-14T08:54:08","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/08\/14\/petas-new-campaign-puts-cruelty-in-a-cage\/"},"modified":"2026-03-13T13:59:10","modified_gmt":"2026-03-13T12:59:10","slug":"petas-new-campaign-puts-cruelty-in-a-cage","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/08\/14\/petas-new-campaign-puts-cruelty-in-a-cage\/","title":{"rendered":"PETA&#8217;s new campaign puts cruelty in a cage"},"content":{"rendered":"<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/08\/PETA_Louann-2.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-full wp-image-77530 lazyload\" alt=\"PETA_Louann 2\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/08\/PETA_Louann-2.jpg\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/08\/PETA_Louann-2.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/08\/PETA_Louann-2-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/08\/PETA_Louann-2-82x55.jpg 82w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/08\/PETA_Louann-2-75x50.jpg 75w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/a><\/p>\n<p>PETA, the animal protection foundation, has once again pulled out all the stops for its new campaign. And it&#8217;s American model <span id=\"result_box\" lang=\"fr\"><span title=\"Louann \"Loulou\" von Brochwitz (represented by Pole Position Management New York) is the Enfant Terrible in the fashion industry: A self-proclaimed Dadaist (I am ugliness in beauty and I am nonsense in sense) and the only High Fashion Contortion Model.\">Louann Von Brochwitz, aka <\/span><\/span>  <span id=\"result_box\" lang=\"fr\"><span title=\"Louann \"Loulou\" von Brochwitz (represented by Pole Position Management New York) is the Enfant Terrible in the fashion industry: A self-proclaimed Dadaist (I am ugliness in beauty and I am nonsense in sense) and the only High Fashion Contortion Model.\">&#8220;Loulou&#8221; takes on the role of spokesperson, for a cause close to her heart. A self-proclaimed Dadaist, Loulou is also a contortionist and has a doctorate in mathematical research from California.<br \/>\n<\/span><\/span><\/p>\n<p><span id=\"result_box\" lang=\"fr\"><span title=\"International Contortion Model Louann von Brochwitz is no stranger to the extreme posing but now she's doing it with a cause.\">So it&#8217;s only natural that this model, no stranger to extreme posing, is now doing it for a good cause. Teaming up with the <\/span><span title=\"The mathematician and fashion model has teamed up with PETA to share her views on animal cruelty: She points out that she deliberately only buys cosmetics that are not tested on animals, is absolutely boycotting factory farming, refuses to wear fur and in the first place doesn't\">  with PETA Louann Von Brochwitz also shares her views on animal cruelty: Elle  <\/span><\/span><span id=\"result_box\" lang=\"fr\"><span title=\"The mathematician and fashion model has teamed up with PETA to share her views on animal cruelty: She points out that she deliberately only buys cosmetics that are not tested on animals, is absolutely boycotting factory farming, refuses to wear fur and in the first place doesn't\"><span id=\"result_box\" lang=\"fr\"><span title=\"The mathematician and fashion model has teamed up with PETA to share her views on animal cruelty: She points out that she deliberately only buys cosmetics that are not tested on animals, is absolutely boycotting factory farming, refuses to wear fur and in the first place doesn't\">refuses to wear fur, <\/span><\/span>cosmetics that have not been tested on animals, boycotts factory farming and believes that no animal <\/span><span title=\"'t want animals to spend their life in a cage for any reason.\">animals should spend their lives in cages for any reason.<\/span><\/span><\/p>\n<p>For this new campaign <span id=\"result_box\" lang=\"fr\"><span title=\"The edgy model squeezed herself into a tiny cage for the charity's latest campaign in which she posed in a front-bend in front of a factory wall.\">Loulou slipped into a tiny cage, like a laboratory animal. <\/span><span title=\"She did the provocative photo shoot to attract attention to the People for the Ethical Treatment of Animals campaign against animal cruelty.\">A provocative photo to draw attention to animal abuse and cruelty. <\/span><span title=\"\"As you look at Louann, with her legs, arms and face neatly folded in that tiny cage, the visual commentary on animal cruelty is unmistakable\", remarked Jerry Fill, when he finished the shoot.\"><em>&#8220;When you look at Louann, legs, arms and face carefully folded in this little cage, the visual commentary on animal cruelty is unmistakable<\/em>,&#8221; remarked photographer Jerry Fill at the end of the photoshoot.<\/span><\/span><\/p>\n<p>A point of view, a shock campaign to remind us that all it takes is the desire to bring about positive change, because the fate of animals depends on our investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETA, the animal protection foundation, has once again pulled out all the stops for its new campaign. And it&#8217;s American model Louann Von Brochwitz, aka &#8220;Loulou&#8221; takes on the role&hellip;<\/p>\n","protected":false},"author":111,"featured_media":631086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,52709],"tags":[63754,63753],"class_list":["post-2009783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-thefashion","tag-louann-von-brochwitz","tag-peta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PETA&#039;s new campaign puts cruelty in a cage<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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