{"id":2009728,"date":"2026-03-13T11:37:30","date_gmt":"2026-03-13T10:37:30","guid":{"rendered":"https:\/\/www.luxsure.fr\/2026\/03\/13\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\/"},"modified":"2026-03-13T12:54:09","modified_gmt":"2026-03-13T11:54:09","slug":"the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2026\/03\/13\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\/","title":{"rendered":"The fabric of the wake: the olfactory concealer Memo Paris x Fusalp"},"content":{"rendered":"\n<p id=\"p-rc_71017119f2dc28d5-60\">For the opening of the 2026 alpine season, fragrance house Memo Paris and skiwear manufacturer Fusalp have formed an alliance around a singular accessory: a black muffler designed as a diffusion medium<sup><\/sup>. Beyond thermal protection, this piece questions the relationship between technical clothing and sensory identity at high altitude. <\/p>\n\n\n\n<p><strong>Jean Jullien&#8217;s graphic grammar<\/strong><\/p>\n\n\n\n<p id=\"p-rc_71017119f2dc28d5-61\">The visual heart of this creation lies in the work of artist Jean Jullien, already associated with the limited edition <em>Od\u00e9on<\/em> fragrance. For this object, he uses his characteristic line to depict a character ready for descent, holding a perfume bottle in one hand and a bouquet of roses in the other. This graphic design is more than just an illustration; it marks the insertion of contemporary art into the winter sports wardrobe, transforming a functional piece of equipment into a collector&#8217;s item.  <\/p>\n\n\n\n<p><strong>From Fiber to Nose<\/strong><\/p>\n\n\n\n<p id=\"p-rc_71017119f2dc28d5-62\">The name of the accessory, &#8220;cache-nez&#8221;, makes a semantic shift to the world of perfumery, paying homage to the olfactory creators often referred to by this same term. Here, the technicality of the fabric is put to the service of remanence: the textile is designed to welcome and retain the House&#8217;s emblematic notes &#8211; rose, tonka bean or patchouli &#8211; in the hollow of the neck. This dual function allows skiers to wear their trail as an extension of their outfit, ensuring an olfactory presence even in the cold mountain air.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Technical details<\/strong> The accessory features a sober black mesh, optimized for the fixation of fragrance molecules. Its structure allows essences to diffuse progressively under the effect of body heat, creating a fragrant micro-climate between the face and the ski suit. <\/p>\n<\/blockquote>\n\n\n\n<p>This collaboration between two Maisons with distinct heritages underlines a mutation in mountain luxury: elegance is no longer defined by silhouette alone, but by a synesthetic experience where the trail complements the technicality of the cut.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"628\" height=\"816\" data-id=\"1996998\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/02\/image-2.png\" alt=\"\" class=\"wp-image-1996998 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/02\/image-2.png 628w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/02\/image-2-231x300.png 231w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/02\/image-2-600x780.png 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/02\/image-2-585x760.png 585w\" data-sizes=\"(max-width: 628px) 100vw, 628px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 628px; --smush-placeholder-aspect-ratio: 628\/816;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"564\" height=\"854\" data-id=\"1996996\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/02\/image-1.png\" alt=\"\" class=\"wp-image-1996996 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/02\/image-1.png 564w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/02\/image-1-198x300.png 198w\" data-sizes=\"(max-width: 564px) 100vw, 564px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 564px; --smush-placeholder-aspect-ratio: 564\/854;\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For the opening of the 2026 alpine season, fragrance house Memo Paris and skiwear manufacturer Fusalp have formed an alliance around a singular accessory: a black muffler designed as a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1996997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30114],"tags":[63670,63671,63674,63675,63672,63673],"class_list":["post-2009728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-perfumes","tag-fusalp","tag-jean-jullien","tag-memo-paris","tag-mountain-luxury","tag-muffler","tag-olfactory-trail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The fabric of the wake: the olfactory concealer Memo Paris x Fusalp - Luxsure<\/title>\n<meta name=\"description\" content=\"Discover the Memo Paris x Fusalp collaboration. A collector&#039;s item illustrated by Jean Jullien that reinvents the olfactory trail on the ski slopes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2026\/03\/13\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2026\\\/03\\\/13\\\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2026\\\/03\\\/13\\\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"The fabric of the wake: the olfactory concealer Memo Paris x Fusalp\",\"datePublished\":\"2026-03-13T10:37:30+00:00\",\"dateModified\":\"2026-03-13T11:54:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2026\\\/03\\\/13\\\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\\\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2026\\\/03\\\/13\\\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-1.png\",\"keywords\":[\"fusalp\",\"Jean Jullien\",\"Memo Paris\",\"mountain luxury.\",\"muffler\",\"olfactory trail\"],\"articleSection\":[\"Beauty and perfumes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2026\\\/03\\\/13\\\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2026\\\/03\\\/13\\\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\\\/\",\"name\":\"The fabric of the wake: the olfactory concealer Memo Paris x Fusalp - Luxsure\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2026\\\/03\\\/13\\\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2026\\\/03\\\/13\\\/the-fabric-of-the-wake-the-olfactory-concealer-memo-paris-x-fusalp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-1.png\",\"datePublished\":\"2026-03-13T10:37:30+00:00\",\"dateModified\":\"2026-03-13T11:54:09+00:00\",\"description\":\"Discover the Memo Paris x Fusalp collaboration. 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