{"id":2009664,"date":"2013-07-15T17:17:10","date_gmt":"2013-07-15T15:17:10","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/07\/15\/the-sound-of-hermes-silver\/"},"modified":"2026-04-26T21:18:30","modified_gmt":"2026-04-26T19:18:30","slug":"the-sound-of-hermes-silver","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/07\/15\/the-sound-of-hermes-silver\/","title":{"rendered":"The Sound of Herm\u00e8s Silver"},"content":{"rendered":"<p>\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2009664 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/sound_of_silver_01-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Sound_of_silver_01-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/sound_of_silver_02-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Sound_of_silver_02-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/sound_of_silver_03-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Sound_of_silver_03-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/sound_of_silver_04-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Sound_of_silver_04-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/sound_of_silver_05-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Sound_of_silver_05-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/sound_of_silver_06-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Sound_of_silver_06-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\nTo mark the forthcoming launch of its silver jewelry collection, Herm\u00e8s has teamed up with English artists United Visual Artists to produce the technico-graphic film &#8220;The Sound of Herm\u00e8s Silver&#8221;.<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/72j6ngf3xXg\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>What if money had a sound?<\/p>\n<p>It was around this simple idea that DAN Paris orchestrated the video &#8220;The Sound of Herm\u00e8s Silver&#8221;.<\/p>\n<p>Silver jewels from the Herm\u00e8s collection are placed on 16 metal plates, each driven by a meticulously crafted gear mechanism. Lasers scan each one to trigger its sound, composing an experimental symphony. <\/p>\n<p>British design collective United Visual Artists created this installation capable of &#8220;playing&#8221; the sound of money.<\/p>\n<p>With YoggyOne at the turntables, each sound created is an interpretation of the silver coins, influenced by their shape, density, volume and weight.<\/p>\n<p>Director Caswell Coggins, who draws on his experience making music videos and documentaries, delivers a stunning narrative. Filmed in 35mm, the installation comes to life through deep blacks and bright whites. <\/p>\n<p>A true exercise in style, &#8220;The Sound Of Herm\u00e8s Silver&#8221; marks the meeting of precious materials and artistic performance.<\/p>\n<p>And the Herm\u00e8s collection?<br \/>\nIts roots plunge into the ocean. From the heavy links forged to face the sea to those of the elegant jewel, the story of the Cha\u00eene d&#8217;ancre is one of detour. The story begins in 1938. Seventy-five years later, the Cha\u00eene d&#8217;ancre, now a totem, chooses to tie up in tight rows. Its machined, polished, beaded and twisted links are multiplied into bracelets, necklaces, sautoirs and earrings. Unique, the Chaine d&#8217;ancre sublimates silver jewelry.<br \/>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-2009664 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/capture-decran-2013-07-15-a-17-09-25-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.09.25-216x160.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" 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src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.09.18-216x160.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.09.18-216x160.png 216w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.09.18-300x221.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.09.18-1024x756.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.09.18-74x55.png 74w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.09.18.png 1281w\" sizes=\"(max-width: 216px) 100vw, 216px\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a 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sizes=\"(max-width: 216px) 100vw, 216px\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/capture-decran-2013-07-15-a-17-08-47-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.08.47-216x160.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.08.47-216x160.png 216w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.08.47-300x221.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.08.47-1024x756.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.08.47-74x55.png 74w, 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https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.08.33-1024x753.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.08.33-74x55.png 74w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.08.33.png 1283w\" sizes=\"(max-width: 216px) 100vw, 216px\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/capture-decran-2013-07-15-a-17-08-25-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/07\/Capture-d\u2019\u00e9cran-2013-07-15-\u00e0-17.08.25-216x160.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<\/p>\n<p><a href=\"http:\/\/thesoundofsilver.hermes.com\" target=\"_blank\" rel=\"noopener\">http:\/\/thesoundofsilver.hermes.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To mark the forthcoming launch of its silver jewelry collection, Herm\u00e8s has teamed up with English artists United Visual Artists to produce the technico-graphic film &#8220;The Sound of Herm\u00e8s Silver&#8221;.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":622670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709,30122],"tags":[53312,63550],"class_list":["post-2009664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","category-watches-and-jewelry","tag-hermes","tag-the-sound-of-hermes-silver"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2009664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2009664"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2009664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/622670"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2009664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2009664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2009664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}