{"id":2009424,"date":"2013-05-23T17:08:05","date_gmt":"2013-05-23T15:08:05","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/05\/23\/its-raining-ricard\/"},"modified":"2026-04-26T11:13:34","modified_gmt":"2026-04-26T09:13:34","slug":"its-raining-ricard","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/05\/23\/its-raining-ricard\/","title":{"rendered":"It&#8217;s raining Ricard"},"content":{"rendered":"<p>Ricard has come up with a crazy idea that makes us think of summer in this saddest of May months, turning rain into Ricard with its rain bar.<\/p>\n<p>Ricard, which has been turning water into yellow for over 80 years, hasn&#8217;t let the gray weather stop it: the Rain Bar is a &#8220;machine&#8221; which, thanks to a reverse osmosis filter, filters rainwater to make your Ricard sunny, even under gray skies. A creative and ambitious project that the brand is sharing with its fans on Facebook today. <\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/Tsnpqjso6IU\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>The animated film explains the project, but it&#8217;s only the beginning: from the end of May, Ricard will be sharing new stages in the project, again on Facebook. An idea worth following!<br \/>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2009424 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/bar-a-pluie-ricard-1-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-1-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-1-216x160.jpg 216w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-1-73x55.jpg 73w\" sizes=\"(max-width: 216px) 100vw, 216px\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/bar-a-pluie-ricard-2-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-2-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-2-216x160.jpg 216w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-2-73x55.jpg 73w\" sizes=\"(max-width: 216px) 100vw, 216px\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/bar-a-pluie-ricard-3-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-3-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-3-216x160.jpg 216w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-3-73x55.jpg 73w\" sizes=\"(max-width: 216px) 100vw, 216px\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/bar-a-pluie-ricard-4-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-4-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-4-216x160.jpg 216w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/Bar-\u00e0-Pluie-Ricard-4-73x55.jpg 73w\" sizes=\"(max-width: 216px) 100vw, 216px\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<\/p>\n<p>Beware of alcohol abuse<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ricard has come up with a crazy idea that makes us think of summer in this saddest of May months, turning rain into Ricard with its rain bar. Ricard, which&hellip;<\/p>\n","protected":false},"author":2,"featured_media":611882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[63167,63166],"class_list":["post-2009424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits","tag-rain-bar","tag-ricard"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2009424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2009424"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2009424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/611882"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2009424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2009424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2009424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}