{"id":2009295,"date":"2013-05-10T10:09:23","date_gmt":"2013-05-10T08:09:23","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/05\/10\/martell-xo\/"},"modified":"2026-03-12T12:52:49","modified_gmt":"2026-03-12T11:52:49","slug":"martell-xo","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/05\/10\/martell-xo\/","title":{"rendered":"Martell XO"},"content":{"rendered":"<p>Martell XO launches its new campaign. The renowned cognac brand has opted for an artistic approach, &#8220;just like in the movies&#8221; (although the campaign is not being broadcast in France&#8230;). <\/p>\n<p>With the slogan &#8220;Rise Above&#8221;, this is a first. The cinematographic dimension is very important when you consider that it&#8217;s the duo of James Gray and Darius Khondji who are responsible for it. <\/p>\n<p>The campaign revolves around four characters whose common thread is their dreams and the realization of their vision. The image of flight is strong, exacerbated by a soundtrack performed by the London Symphony Orchestra. <\/p>\n<p>&#8220;We all have wings, few of them know how to use them, Martell XO, rise above.&#8221;<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/20130509-195159.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-full lazyload\" alt=\"20130509-195159.jpg\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/20130509-195159.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 425px; --smush-placeholder-aspect-ratio: 425\/531;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Mary Yasmine Arrouche<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martell XO launches its new campaign. The renowned cognac brand has opted for an artistic approach, &#8220;just like in the movies&#8221; (although the campaign is not being broadcast in France&#8230;).&hellip;<\/p>\n","protected":false},"author":140,"featured_media":609310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[59913,58815,62942,53562],"class_list":["post-2009295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits","tag-campaign","tag-cognac","tag-martell-xo","tag-spirits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martell XO - LUXSURE - Fashion Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/05\/10\/martell-xo\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/05\\\/10\\\/martell-xo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/05\\\/10\\\/martell-xo\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/23050ebca4bd05f95a9a03c67982afaf\"},\"headline\":\"Martell XO\",\"datePublished\":\"2013-05-10T08:09:23+00:00\",\"dateModified\":\"2026-03-12T11:52:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/05\\\/10\\\/martell-xo\\\/\"},\"wordCount\":120,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/05\\\/10\\\/martell-xo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/20130509-195159.jpg\",\"keywords\":[\"campaign\",\"cognac\",\"Martell XO\",\"spirits\"],\"articleSection\":[\"Wines and Spirits\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/05\\\/10\\\/martell-xo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/05\\\/10\\\/martell-xo\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/05\\\/10\\\/martell-xo\\\/\",\"name\":\"Martell XO - 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