{"id":2009295,"date":"2013-05-10T10:09:23","date_gmt":"2013-05-10T08:09:23","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/05\/10\/martell-xo\/"},"modified":"2026-03-12T12:52:49","modified_gmt":"2026-03-12T11:52:49","slug":"martell-xo","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/05\/10\/martell-xo\/","title":{"rendered":"Martell XO"},"content":{"rendered":"<p>Martell XO launches its new campaign. The renowned cognac brand has opted for an artistic approach, &#8220;just like in the movies&#8221; (although the campaign is not being broadcast in France&#8230;). <\/p>\n<p>With the slogan &#8220;Rise Above&#8221;, this is a first. The cinematographic dimension is very important when you consider that it&#8217;s the duo of James Gray and Darius Khondji who are responsible for it. <\/p>\n<p>The campaign revolves around four characters whose common thread is their dreams and the realization of their vision. The image of flight is strong, exacerbated by a soundtrack performed by the London Symphony Orchestra. <\/p>\n<p>&#8220;We all have wings, few of them know how to use them, Martell XO, rise above.&#8221;<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/20130509-195159.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-full\" alt=\"20130509-195159.jpg\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/05\/20130509-195159.jpg\"\/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Mary Yasmine Arrouche<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martell XO launches its new campaign. The renowned cognac brand has opted for an artistic approach, &#8220;just like in the movies&#8221; (although the campaign is not being broadcast in France&#8230;).&hellip;<\/p>\n","protected":false},"author":2,"featured_media":609310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[59913,58815,62942,53562],"class_list":["post-2009295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits","tag-campaign","tag-cognac","tag-martell-xo","tag-spirits"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2009295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2009295"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2009295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/609310"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2009295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2009295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2009295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}