{"id":2009189,"date":"2013-04-13T18:12:57","date_gmt":"2013-04-13T16:12:57","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/04\/13\/maison-lejay-lagoute-launches-le-kir\/"},"modified":"2026-03-12T12:30:48","modified_gmt":"2026-03-12T11:30:48","slug":"maison-lejay-lagoute-launches-le-kir","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/04\/13\/maison-lejay-lagoute-launches-le-kir\/","title":{"rendered":"Maison LEJAY LAGOUTE launches Le KIR"},"content":{"rendered":"

KIR\u00ae by LEJAY LAGOUTE
\nTHE ESSENTIAL ACCESSORY FOR YOUR AP\u00c9RITIFS!
\n\"LeKir_Packshot\"<\/a>
\nFor the arrival of summer, Maison LEJAY LAGOUTE, creator of Cr\u00e8me de Cassis in 1841, has created a new way of consuming its iconic drink: KIR\u00ae in a chic, ready-to-consume format. KIR\u00ae gets a makeover in the form of a 3-liter shopping bag with a refreshing, gourmet style. <\/p>\n

The new Le KIR\u00ae format: modern and practical at the same time.
\nThis year, Le KIR\u00ae by Maison LEJAY LAGOUTE goes big and takes on an unprecedented dimension to usher in summer. In a practical 3-liter format, the large Le KIR\u00ae container has been designed both to fit in the fridge and to be mobile: the cardboard structure of this rectangular format makes the box light and easy to handle, for simple and easy transport. Practical, but not only…<\/p>\n

Larger, more elegant, Le KIR\u00ae underlines its difference
\nThe large Le KIR\u00ae format is also aesthetically pleasing, taking on the silhouette of a shopping bag with wide white handles: a trendy bag that’s both contemporary and elegant. With its sleek lines and luminous ruby hues, reminiscent of the freshness and color of the legendary “blanc cassis”, this glamorous shopping bag is sure to grace any table this summer. A further innovation in the tradition of LEJAY LAGOUTE’s longstanding expertise.<\/p>\n

The taste of a simple, authentic recipe
\nA fruity, well-balanced aperitif with an 11% alcohol content, KIR\u00ae is a subtle blend of Chardonnay white wine and a genuine maceration of blackcurrant berries recognized as among the most aromatic (Noir de Bourgogne and Blackdown), originating in 100% France. An exclusive LEJAY LAGOUTE product, bearing the name of Dijon’s famous Chanoine Kir since 1952, it is made from carefully selected ingredients in the purest tradition of the Dijon firm that created Cr\u00e8me de Cassis in 1841. Simple and straightforward, tangy and lively, KIR\u00ae is best enjoyed chilled or on the rocks!
\nwww.le-kir.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

KIR\u00ae by LEJAY LAGOUTE THE ESSENTIAL ACCESSORY FOR YOUR AP\u00c9RITIFS! For the arrival of summer, Maison LEJAY LAGOUTE, creator of Cr\u00e8me de Cassis in 1841, has created a new way…<\/p>\n","protected":false},"author":2,"featured_media":602110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[62738,62737],"class_list":["post-2009189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits","tag-kir","tag-lejay-lagoute"],"yoast_head":"\nMaison LEJAY LAGOUTE launches Le KIR - LUXSURE - Fashion Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/04\/13\/maison-lejay-lagoute-launches-le-kir\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/04\\\/13\\\/maison-lejay-lagoute-launches-le-kir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/04\\\/13\\\/maison-lejay-lagoute-launches-le-kir\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Maison LEJAY LAGOUTE launches Le KIR\",\"datePublished\":\"2013-04-13T16:12:57+00:00\",\"dateModified\":\"2026-03-12T11:30:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/04\\\/13\\\/maison-lejay-lagoute-launches-le-kir\\\/\"},\"wordCount\":325,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/04\\\/13\\\/maison-lejay-lagoute-launches-le-kir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/LeKir_Packshot.jpg\",\"keywords\":[\"KIR\",\"LEJAY LAGOUTE\"],\"articleSection\":[\"Wines and Spirits\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/04\\\/13\\\/maison-lejay-lagoute-launches-le-kir\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/04\\\/13\\\/maison-lejay-lagoute-launches-le-kir\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/04\\\/13\\\/maison-lejay-lagoute-launches-le-kir\\\/\",\"name\":\"Maison LEJAY LAGOUTE launches Le KIR - 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