{"id":2009156,"date":"2013-03-25T18:22:30","date_gmt":"2013-03-25T17:22:30","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/03\/25\/ppr-becomes-kering\/"},"modified":"2026-03-12T12:03:46","modified_gmt":"2026-03-12T11:03:46","slug":"ppr-becomes-kering","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/03\/25\/ppr-becomes-kering\/","title":{"rendered":"PPR becomes Kering"},"content":{"rendered":"<p>PPR becomes Kering<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/Capture-d%E2%80%99%C3%A9cran-2013-03-25-%C3%A0-17.16.36.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/Capture-d%E2%80%99%C3%A9cran-2013-03-25-%C3%A0-17.16.36.png\" alt=\"Screenshot 2013-03-25 at 17.16.36\" width=\"392\" height=\"187\" class=\"aligncenter size-full wp-image-64652\"\/><\/a><br \/>\nSince 2005, PPR has been undergoing a profound transformation. Within a few months, the new Group will be completely out of the retail sector. In just a few years, PPR has transformed itself from a conglomerate focused on mainly European retail activities into a coherent, integrated and international group, now concentrating on a single business: clothing and accessories, through Luxury and Sport &amp; Lifestyle brands.<br \/>\nPPR is developing a range of complementary brands, all with strong organic growth potential: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, Jeanrichard, Qeelin, Puma, Volcom, Cobra, Electric and Tretorn.  <\/p>\n<p>&#8220;Changing our identity is the logical and necessary culmination of our transformation. Over and above a simple change in scope or activity, what this new name reflects is the new nature of the Group&#8221;, declared Fran\u00e7ois-Henri Pinault, Chairman and CEO.<\/p>\n<p>The name change will be submitted for approval to the Group&#8217;s Annual General Meeting of Shareholders, to be held on June 18, 2013.<\/p>\n<p>Launch of a worldwide advertising campaign: Broadcast in North America, Europe and Asia from the end of March, the campaign aims to showcase imagination, the driving force behind the Group and its brands, through a film broadcast on the Internet, and to inform people of the name change through press and web ads. It will be accompanied by an international press and public relations plan. <\/p>\n<p>Digital story-telling: The advertising campaign will be widely promoted on social media (Facebook, Twitter, Linkedin, Vimeo, Sina Weibo and Youku). The name change is also an opportunity to implement a digital story-telling strategy with original content. Kering is launching a unique collaboration with fashion blogger Garance Dor\u00e9. For several months, starting on April 2, Garance Dor\u00e9 will tell the story of the Group&#8217;s unique way of nourishing the imagination of its brands, through videos translated into 5 languages.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>PPR becomes Kering Since 2005, PPR has been undergoing a profound transformation. Within a few months, the new Group will be completely out of the retail sector. In just a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":598990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30407,52709],"tags":[62680,60597],"class_list":["post-2009156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-of-living","category-thefashion","tag-kering","tag-ppr"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2009156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2009156"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2009156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/598990"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2009156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2009156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2009156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}