LA REDOUTE UNVEILS ITS NEW IDENTITY<\/p>\n
A new TV campaign
\nLa Redoute presented its new TV campaign, produced by Kids Love Jetlag (Fred & Farid Group), during the “Les Enfoir\u00e9s” evening.<\/p>\n
The occasion for La Redoute to unveil its new tagline, “On a tous une raison d’aimer La Redoute” (“We all have a reason to love La Redoute”). A baseline that underlines the unfailing link the brand has always maintained with the French. <\/p>\n
“La Redoute, as a leader in e-commerce for fashion and home decoration, positions itself beyond fashion and highlights its understanding of people’s needs and their relationship with objects” Am\u00e9lie Poisson, Communications & Marketing Director.<\/p>\n
The campaign is built around three twenty-second spots presenting ready-to-wear and home decoration through stories told by the products.<\/p>\n
Each illustrates the Brand’s new concept of expression through a staging that sublimates the product.<\/p>\n
“The concept is to showcase La Redoute’s editorial line, its eye for selecting and decoding fashion, trends and objects.” Fred & Farid, Presidents and Creative Directors of Fred & Farid Group).<\/p>\n
An exclusive contest on Vine<\/p>\n
During the campaign, La Redoute, in partnership with Daily ELLE, is running an exclusive competition on Vine. Internet users can post their own video with the hashtag #lespetiteshistoires. A jury made up of magazine editors and La Redoute stylists will determine the winners in a special edition. <\/p>\n