{"id":2009092,"date":"2013-03-24T18:31:15","date_gmt":"2013-03-24T17:31:15","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/03\/24\/burberry-body-tender\/"},"modified":"2026-03-12T09:57:35","modified_gmt":"2026-03-12T08:57:35","slug":"burberry-body-tender","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/03\/24\/burberry-body-tender\/","title":{"rendered":"Burberry Body Tender"},"content":{"rendered":"

Burberry Body Tender
\n\"Bottle<\/a><\/p>\n

Burberry Body Tender combines the playful, carefree attitude of the “Burberry girl” with the energy of London, the birthplace of the House.
\nDiscreet and feminine, this British juice reinterprets the iconic Burberry Body fragrance in a lighter style.
\nThe sparkling fragrance combines the freshness of lemon, English rose and white jasmine for a natural sweetness and femininity.<\/p>\n

INSPIRATION<\/em><\/p>\n

“Since its inception, the Burberry Body collection has sought to express the different characteristics of the Burberry girl. With Body Tender, we wanted to explore and bring out her softer, more playful facets, capturing this light-hearted femininity in both the fragrance and the advertising campaign. Cara’s natural beauty and flamboyant energy come to life alongside London’s sublime architecture.
\nChristopher Bailey, Burberry Creative Director<\/p>\n

THE PERFUM<\/em>
\nTop notes of lemon, tart apple and green absinthe.
\nHeart notes: a delicate accord of English rose, white jasmine and sandalwood.
\nBase notes: cashmere wood, amber and musk, for a warm, feminine and discreet trail.<\/p>\n

THE FACE<\/em>
\n\"British<\/a>Cara Delevingne embodies the Burberry Body Tender woman.
\nThis is the first time that Cara, an integral member of the Burberry family, has appeared in a fragrance campaign, and one staged in her hometown.
\nCara made her first appearance in a Burberry campaign in 2011. Since then, she has become the face of Burberry Beauty. She is also regularly seen on Burberry catwalks and in the brand’s advertising campaigns. <\/p>\n

THE ADVERTISING CAMPAIGN<\/em>
\nThe visual features Cara Delevingne, British actress and Burberry muse.
\nSet against the backdrop of London’s Thames, it was shot by photographer Mario Testino in collaboration with Christopher Bailey, Burberry’s Creative Director.
\nThe campaign perfectly reflects the natural, playful attitude that characterizes the Burberry girl.
\nA film and several visuals will be part of a global, multi-media Burberry Body Tender campaign.
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