{"id":2009064,"date":"2013-03-22T18:22:18","date_gmt":"2013-03-22T17:22:18","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/03\/22\/police-celebrates-30-years\/"},"modified":"2026-03-12T09:39:21","modified_gmt":"2026-03-12T08:39:21","slug":"police-celebrates-30-years","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/03\/22\/police-celebrates-30-years\/","title":{"rendered":"Police celebrates 30 years!"},"content":{"rendered":"<p>Police celebrates 30 years!<br \/>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2009064 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/police-look-beyond-39334_bianco-3\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/POLICE-LOOK-BEYOND-39334_bianco-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/giovanni-gastel-michele-pecchioli-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/Giovanni-Gastel-Michele-Pecchioli-216x160.png\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/s8784_579astuccio-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/s8784_579+ASTUCCIO-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/s8784_579+ASTUCCIO-216x160.jpg 216w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/s8784_579+ASTUCCIO-75x55.jpg 75w\" data-sizes=\"(max-width: 216px) 100vw, 216px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/s8784_300p_frontale-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/S8784_300P_FRONTALE-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\nThirty years after its birth, Police, a brand of the De Rigo Group &#8211; one of the world&#8217;s leading manufacturers and distributors of high-end eyewear &#8211; is not content to be just another name, but has established itself as a veritable international trend-setter.<br \/>\nTo mark the 30th anniversary of the Police brand, De Rigo vision has joined forces with M\u00e9decin Sans Fronti\u00e8res to help families in Niger with the LOOK BEYOND PROJECT.<br \/>\nFor this project, renowned fashion photographer Giovanni Gastel, in collaboration with Michele Pecchioli for the DA, is publishing a book of photos of celebrities wearing the Police model in tempered gold and leather specially created for the occasion.<br \/>\n  Part of the proceeds will be donated to M\u00e9decins Sans Fronti\u00e8res.<\/p>\n<p>A little history.<br \/>\nPassion, creativity and research have enabled Police to set itself apart from the competition, not only in the eyewear sector, but also in watches, perfumes and leather goods, where it offers unique and incomparable products.<br \/>\nPolice was founded in the 1980s, at a turning point for sunglasses, which had evolved from functional products to fashion accessories in their own right. Aware of the importance of the company&#8217;s name in this context, it opted for a name capable of appealing to the collective imagination, aimed primarily at young people and<br \/>\nproposing a new way of looking at the world.<br \/>\nEvocative of an itinerant lifestyle, profoundly urban, Police speaks the language of the great metropolises. Although 100% Italian, it quickly became the ideal brand for markets all over the world.<br \/>\nPolice&#8217;s uniqueness is first and foremost reflected in the products it offers: unisex eyewear with predominantly masculine elements.<br \/>\nIt was in the 90s that Police became a veritable social phenomenon, thanks to a successful duo combining successful aesthetics and choice ambassadors for eye-catching advertising campaigns that marked an<br \/>\nera (Bruce Willis, George Clooney, David Beckham), making Police a veritable lifestyle. It was also in the early 90s that Police models began to be adorned with detail and color. The shapes lost a little of their volume, framing the eye and giving pride of place to unisex and feminine models. Between 2005 and 2008, Police goes through a gothic period<br \/>\nwhere the fashion aspect of the collection is enriched by new details such as crosses and the now iconic gothic P. All Police frames are increasingly characterized by constant research and ultra-polished details, both aesthetically and technically.<br \/>\nA brand of such strength and impact was bound to take an interest in other sectors. This has been the case with perfumes (1997), watches (2003), jewelry (2005) and finally small leather goods (2011), through inimitable products characterized by a personality that is instantly recognizable and superior quality materials. In 2013, on the occasion of its<br \/>\n30th anniversary, the brand reached a new milestone by signing a licensing agreement for ready-to-wear products.<br \/>\nPolice is undeniably the epitome of a brand which, without ever betraying its deep-rooted soul and vocation, is able to continue to stand out while evolving over the years, identifying with the tastes of different generations without losing its identity.        <\/p>\n<p>www.policelifestyle.com<br \/>\nwww.policelookback.com<br \/>\nwww.policelookbeyond.com www.facebook.com\/PoliceBeYounique.OfficialPage<br \/>\nwww.derigo.com<br \/>\nwww.derigovision.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Police celebrates 30 years! Thirty years after its birth, Police, a brand of the De Rigo Group &#8211; one of the world&#8217;s leading manufacturers and distributors of high-end eyewear &#8211;&hellip;<\/p>\n","protected":false},"author":2,"featured_media":590978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[62616,62615],"class_list":["post-2009064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-look-beyond-project","tag-police"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Police celebrates 30 years! - LUXSURE - Fashion Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/03\/22\/police-celebrates-30-years\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/22\\\/police-celebrates-30-years\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/22\\\/police-celebrates-30-years\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Police celebrates 30 years!\",\"datePublished\":\"2013-03-22T17:22:18+00:00\",\"dateModified\":\"2026-03-12T08:39:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/22\\\/police-celebrates-30-years\\\/\"},\"wordCount\":537,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/22\\\/police-celebrates-30-years\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/Giovanni-Gastel-Michele-Pecchioli.png\",\"keywords\":[\"LOOK BEYOND PROJECT\",\"Police\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/22\\\/police-celebrates-30-years\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/22\\\/police-celebrates-30-years\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/22\\\/police-celebrates-30-years\\\/\",\"name\":\"Police celebrates 30 years! 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