{"id":2008968,"date":"2014-06-17T14:14:53","date_gmt":"2014-06-17T12:14:53","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/06\/17\/new-look-launches-a-new-game-the-shoefie\/"},"modified":"2026-03-11T23:19:13","modified_gmt":"2026-03-11T22:19:13","slug":"new-look-launches-a-new-game-the-shoefie","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/06\/17\/new-look-launches-a-new-game-the-shoefie\/","title":{"rendered":"New Look launches a new game: the Shoefie!"},"content":{"rendered":"<p>You&#8217;re probably all familiar with the famous &#8220;selfies&#8221;, but New Look invites you to discover a new concept: The Shoefie.<\/p>\n<p>The brand is launching a new game on social networks, inspired by the selfie craze, which will enable all participants to win shopping vouchers.<br \/>\nTo mark the launch of shopping evenings and the in-store release of New Look magazine, it has set up the #Shoefie game.<br \/>\nThe word shoefie is a contraction of the words &#8220;shoes&#8221; and &#8220;selfie&#8221;.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/1.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-109575 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/1-300x256.jpg\" alt=\"1\" width=\"300\" height=\"256\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/1-300x256.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/1-600x513.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/1-64x55.jpg 64w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/1.jpg 605w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/256;\" \/><\/a><\/p>\n<p>At the start of summer, stop taking selfies and start shoefieing if you want to stay on trend.<\/p>\n<p>To play and win gift cards, simply share your photo on <a href=\"http:\/\/iconosquare.com\/tag\/shoefie\" target=\"_blank\"> instagram<\/a> or <a href=\"https:\/\/twitter.com\/DAMESKARLETTE\" target=\"_blank\">twitter@newlookblog <\/a>with the hastag #shoefie.<\/p>\n<p style=\"color: #000000\">If you are only registered on Facebook, go to the<a href=\"https:\/\/www.facebook.com\/NEWLOOKFRANCE?fref=ts\" target=\"_blank\"> New Look<\/a> page.<\/p>\n<div class=\"separator\" style=\"color: #000000\"><\/div>\n<div class=\"separator\" style=\"color: #000000\"><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/0.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-109576 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/0-300x284.jpg\" alt=\"0\" width=\"300\" height=\"284\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/0-300x284.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/0-600x568.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/0-58x55.jpg 58w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2014\/06\/0.jpg 715w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/284;\" \/><\/a><\/div>\n<div class=\"separator\" style=\"color: #000000\"><\/div>\n<div class=\"separator\" style=\"color: #000000\"><\/div>\n<div class=\"separator\" style=\"color: #000000\">\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re probably all familiar with the famous &#8220;selfies&#8221;, but New Look invites you to discover a new concept: The Shoefie. The brand is launching a new game on social networks,&hellip;<\/p>\n","protected":false},"author":144,"featured_media":724226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[53839,53530,62509],"class_list":["post-2008968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-game","tag-new-look","tag-shoefie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Look launches a new game: the Shoefie! - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2014\/06\/17\/new-look-launches-a-new-game-the-shoefie\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Popa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/17\\\/new-look-launches-a-new-game-the-shoefie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/17\\\/new-look-launches-a-new-game-the-shoefie\\\/\"},\"author\":{\"name\":\"Andrea Popa\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/146b82ea19640c5e8027f65a537f7765\"},\"headline\":\"New Look launches a new game: the Shoefie!\",\"datePublished\":\"2014-06-17T12:14:53+00:00\",\"dateModified\":\"2026-03-11T22:19:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/17\\\/new-look-launches-a-new-game-the-shoefie\\\/\"},\"wordCount\":138,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/17\\\/new-look-launches-a-new-game-the-shoefie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/0.jpg\",\"keywords\":[\"game\",\"New Look\",\"shoefie\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/17\\\/new-look-launches-a-new-game-the-shoefie\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2014\\\/06\\\/17\\\/new-look-launches-a-new-game-the-shoefie\\\/\",\"name\":\"New Look launches a new game: the Shoefie! 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