{"id":2008873,"date":"2014-05-29T23:34:30","date_gmt":"2014-05-29T21:34:30","guid":{"rendered":"https:\/\/www.luxsure.fr\/2014\/05\/29\/reeboks-legendary-pump-celebrates-its-25th-anniversary-in-cannes\/"},"modified":"2026-03-11T22:51:34","modified_gmt":"2026-03-11T21:51:34","slug":"reeboks-legendary-pump-celebrates-its-25th-anniversary-in-cannes","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2014\/05\/29\/reeboks-legendary-pump-celebrates-its-25th-anniversary-in-cannes\/","title":{"rendered":"Reebok’s legendary Pump celebrates its 25th anniversary in Cannes"},"content":{"rendered":"

Cannes 2014<\/strong>, its festival, its Croisette, the
\n Schweppes villa<\/a>
\n<\/span> and the evening not to be missed: the 25th anniversary<\/strong> of the unmissable
\n Reebok Classics<\/span>
\n<\/a>THE
\n PUMP<\/strong>
\n<\/a>.<\/p>\n

\"Nico<\/a><\/p>\n

Created in 1989<\/strong>, the Pump system was probably initially developed to counter Nike’s Air system. The great innovation of <\/strong> Reebok<\/strong> has made it possible for athletes to inflate the cushions of their shoes. The famous flashy buttons on the tongue, in the shape of a basketball, have become the quasi-logo of the range. This technology will be used on many models, including the OmniLite, the Fury, the Bringback… <\/span><\/p>\n

At the time, I was 7 years old -aye, you know my age… My brothers, older than me, had them, and I was jealous. I had to wait until 1994 and a trip to the US to buy my first pair, which would be all the rage when I got back to France. <\/p>\n

On the tennis courts (Roland Garros<\/a><\/span> inspires me), Michael Chang<\/strong> wore them in style, and his pair of Court Victory<\/strong><\/a> were made famous with his victory at the tournament that year. This era marked the birth of a legend, not just of tennis, but of sneakers; the Pump became a cult model, prized by all its fans. <\/p>\n

What’s more, to mark #RG14<\/strong> (for hyper-connected twittos like me<\/a>) and his birthday, Pump and Reebok France are organizing a Facebook game to meet the tennis player: ask your questions here<\/a><\/span>.<\/p>\n

\"MICHAEL<\/a><\/p>\n

25 years later, the young and pretty Pump was celebrated in style at one of the world’s most prestigious venues, the Cannes Film Festival<\/a>. On May 17, aboard the magnificent luxury yacht Club Med 2<\/a><\/span><\/strong>, privatized by Villa Schweppes, the Reebok team welcomed a host of celebrities for a memorable evening. <\/p>\n

Among them were brand ambassadors<\/strong> Laure Manaudou, Fauve Hautot, Les Casseurs Flowters (Orelsan and Gringe) and Alexis Vastine, as well as WoodKid, Karine Lemarchand, Axelle Lafont, Victoria Abril, Passi and Stomy Bugsy from Minist\u00e8re Amer, Daphn\u00e9 Burki and Gunther Love. A concert by Minist\u00e8re Amer and Les Casseurs Flowters also set a hip-hop, urban mood<\/strong>, a true reflection of Pump’s DNA. <\/p>\n\n\t\t