{"id":2008616,"date":"2013-04-04T18:09:27","date_gmt":"2013-04-04T16:09:27","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/04\/04\/launch-of-the-first-merc-london-beer\/"},"modified":"2026-03-11T21:55:55","modified_gmt":"2026-03-11T20:55:55","slug":"launch-of-the-first-merc-london-beer","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/04\/04\/launch-of-the-first-merc-london-beer\/","title":{"rendered":"Launch of the first MERC LONDON beer"},"content":{"rendered":"

MERC LONDON LAUNCHES ITS FIRST BEER AND RENEWS THE ENGLISH BEER TRADITION<\/p>\n

Not content with fashion and avant-garde musical trends, MERC LONDON is now branching out into alcohol, and beer to be precise. The British fashion brand from Carnaby Street is preparing to launch its own classic brown and blonde ale.
\nProud supporters of traditional British beer, the brand has partnered with local brewers Downtons and creativeagency Cercle IMC to develop and launch their own bespoke craft beers, “The Old Revival” and “Murky Brown”. Served in 500ml bottles, “The Old Revival” has a light, refreshing taste and a golden color, while “Murky Brown” is a blonde ale that is rich, dark and complex in flavor. Traditionally made with English hops and barley for an excellent, flavorful taste, MERC beers pay homage to the classic beers of yesteryear.
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