{"id":2008594,"date":"2013-03-18T11:53:22","date_gmt":"2013-03-18T10:53:22","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/"},"modified":"2026-03-11T21:49:02","modified_gmt":"2026-03-11T20:49:02","slug":"champagne-mercier-reinvents-itself-for-connected-thirtysomethings","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/","title":{"rendered":"Champagne Mercier reinvents itself for connected thirtysomethings"},"content":{"rendered":"<p>CHAMPAGNE MERCIER REINVENTS ITSELF FOR CONNECTED THIRTYSOMETHINGS<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/Capture-d%E2%80%99%C3%A9cran-2013-03-12-%C3%A0-15.55.12.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/Capture-d%E2%80%99%C3%A9cran-2013-03-12-%C3%A0-15.55.12-209x300.png\" alt=\"Screenshot 2013-03-12 at 15.55.12\" width=\"209\" height=\"300\" class=\"aligncenter size-medium wp-image-61012 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 209px; --smush-placeholder-aspect-ratio: 209\/300;\" \/><\/a><br \/>\nA French heritage brand and the 4th best-known Champagne brand, Mercier has stood the test of time, combining audacity and non-conformism. True to its original character, the LVMH Group brand reinvents itself in 2013 with a new identity. A contemporary look tinged with vintage, a graphic universe sketched by David Lanaspa, illustrator of the urban scene, a &#8220;made in France&#8221; saga: Champagne Mercier is reborn with generation Y.  <\/p>\n<p>THE FABULOUS STORY OF A SELF-MADE MAN<br \/>\nAt the age of 20, when Eug\u00e8ne Mercier created his brand, he was unknown, from nothing. He was a &#8220;self-made man&#8221; guided by a generous and revolutionary idea: to make Champagne accessible to all!<br \/>\nAn anti-conformist, he was the first to list his Champagne in Parisian department stores such as Le Bon March\u00e9 at the beginning of the 20th century.<br \/>\nA visionary, he was also the precursor of numerous buzz and publicity stunts: tasting Champagne Mercier in a captive balloon above the Eiffel Tower, Paris-Epernay in the Orient-Express to reach the Mercier cellars, a gigantic foudre. <\/p>\n<p>MERCIER, A CHAMPAGNE IN THE &#8220;AIR OF TIME&#8221;<br \/>\nA contemporary look tinged with vintage, a quirky advertising campaign, a collection of wines that express gourmandise and freshness, Champagne Mercier is modernizing itself by drawing on its genes to express all the informal and spontaneous moments it wishes to accompany. Far from the academic codes usually attributed to Champagne, Mercier today favors humor and impertinence under the traits of a young illustrator from skate culture, David Lanaspa. Close to the habits and customs of Generation Y, Mercier Champagne is authentic and accessible, bold and spontaneous.  <\/p>\n<p>A BRAND OF THE LVMH GROUP SINCE 1987<br \/>\nLike Dior, Louis Vuitton and Guerlain, Mercier is a genuine brand with unique expertise that has been enriched over the decades by<br \/>\n. Thanks to the quality of its wines and the richness of its history, Champagne Mercier embodies the indisputable values of excellence, expertise, talent and heritage that unite all LVMH brands. <\/p>\n<p>Alcohol abuse is dangerous for your health. consume in moderation. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHAMPAGNE MERCIER REINVENTS ITSELF FOR CONNECTED THIRTYSOMETHINGS A French heritage brand and the 4th best-known Champagne brand, Mercier has stood the test of time, combining audacity and non-conformism. True to&hellip;<\/p>\n","protected":false},"author":2,"featured_media":591402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30493],"tags":[61903],"class_list":["post-2008594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wines-and-spirits","tag-champagne-mercier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Champagne Mercier reinvents itself for connected thirtysomethings - LUXSURE - Fashion Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Champagne Mercier reinvents itself for connected thirtysomethings\",\"datePublished\":\"2013-03-18T10:53:22+00:00\",\"dateModified\":\"2026-03-11T20:49:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/\"},\"wordCount\":347,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/Capture-d\u2019\u00e9cran-2013-03-12-\u00e0-15.55.12.png\",\"keywords\":[\"Champagne Mercier\"],\"articleSection\":[\"Wines and Spirits\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/\",\"name\":\"Champagne Mercier reinvents itself for connected thirtysomethings - LUXSURE - Fashion Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/Capture-d\u2019\u00e9cran-2013-03-12-\u00e0-15.55.12.png\",\"datePublished\":\"2013-03-18T10:53:22+00:00\",\"dateModified\":\"2026-03-11T20:49:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/Capture-d\u2019\u00e9cran-2013-03-12-\u00e0-15.55.12.png\",\"contentUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/Capture-d\u2019\u00e9cran-2013-03-12-\u00e0-15.55.12.png\",\"width\":321,\"height\":459},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/18\\\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.luxsure.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Champagne Mercier reinvents itself for connected thirtysomethings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"name\":\"Luxsure\",\"description\":\"UNE CERTAINE VISION DU LUXE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.luxsure.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\",\"name\":\"Luxsure\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"width\":551,\"height\":400,\"caption\":\"Luxsure\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\",\"name\":\"pascal iakovou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"caption\":\"pascal iakovou\"},\"sameAs\":[\"http:\\\/\\\/www.luxsure.Fr\"],\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/author\\\/pascal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Champagne Mercier reinvents itself for connected thirtysomethings - LUXSURE - Fashion Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/","twitter_misc":{"Written by":"pascal iakovou","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/#article","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/"},"author":{"name":"pascal iakovou","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423"},"headline":"Champagne Mercier reinvents itself for connected thirtysomethings","datePublished":"2013-03-18T10:53:22+00:00","dateModified":"2026-03-11T20:49:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/"},"wordCount":347,"commentCount":0,"publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/Capture-d\u2019\u00e9cran-2013-03-12-\u00e0-15.55.12.png","keywords":["Champagne Mercier"],"articleSection":["Wines and Spirits"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/","url":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/","name":"Champagne Mercier reinvents itself for connected thirtysomethings - LUXSURE - Fashion Magazine","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/#primaryimage"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/Capture-d\u2019\u00e9cran-2013-03-12-\u00e0-15.55.12.png","datePublished":"2013-03-18T10:53:22+00:00","dateModified":"2026-03-11T20:49:02+00:00","breadcrumb":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/#primaryimage","url":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/Capture-d\u2019\u00e9cran-2013-03-12-\u00e0-15.55.12.png","contentUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/03\/Capture-d\u2019\u00e9cran-2013-03-12-\u00e0-15.55.12.png","width":321,"height":459},{"@type":"BreadcrumbList","@id":"https:\/\/www.luxsure.fr\/en\/2013\/03\/18\/champagne-mercier-reinvents-itself-for-connected-thirtysomethings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.luxsure.fr\/"},{"@type":"ListItem","position":2,"name":"Champagne Mercier reinvents itself for connected thirtysomethings"}]},{"@type":"WebSite","@id":"https:\/\/www.luxsure.fr\/#website","url":"https:\/\/www.luxsure.fr\/","name":"Luxsure","description":"UNE CERTAINE VISION DU LUXE","publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.luxsure.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.luxsure.fr\/#organization","name":"Luxsure","url":"https:\/\/www.luxsure.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","width":551,"height":400,"caption":"Luxsure"},"image":{"@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423","name":"pascal iakovou","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","caption":"pascal iakovou"},"sameAs":["http:\/\/www.luxsure.Fr"],"url":"https:\/\/www.luxsure.fr\/en\/author\/pascal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2008594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2008594"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2008594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/591402"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2008594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2008594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2008594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}