{"id":2008585,"date":"2013-03-06T14:02:40","date_gmt":"2013-03-06T13:02:40","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/03\/06\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\/"},"modified":"2026-03-11T21:50:03","modified_gmt":"2026-03-11T20:50:03","slug":"swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\/","title":{"rendered":"SWAROVSKI launches a mobile application for the TROPICAL PARADISE 2013 Collection"},"content":{"rendered":"<p>SWAROVSKI&#8217;S TROPICAL PARADISE COLLECTION SHINES WITH INTERACTIVE DIGITAL CAMPAIGN<\/p>\n<p>With its Spring-Summer 2013 &#8220;Tropical Paradise&#8221; collection, Swarovski takes its fans on a journey to Latin America. Each month will unveil one of the exotic destinations that inspired the vibrant colors and festive spirit of the jewelry &amp; accessories collection. Swarovski invites its customers and web users to take part in this journey through an interactive digital campaign currently online and running until June 30, 2013.  <\/p>\n<p>THE MOBILE APPLICATION &amp; THE MICROSITE TROPICAL PARADISE<br \/>\nThe journey begins with a new mobile application: Swarovski Mobile, available on iOS &amp; Android. Augmented Reality is an in-store feature that is triggered by scanning the<br \/>\nAR+ (Augmented Reality) logo present in the exterior and interior windows of Swarovski boutiques. Using AR, users will discover collection-themed videos and style tips that they can download &amp; share on social networks.<br \/>\nIn addition, app users can enter a worldwide competition to win fabulous jewels from the Tropical Paradise collection. Each month, a new piece of jewelry will be offered, and 3 winners will be randomly selected at<br \/>\n.<br \/>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2008585 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-lance-une-application-mobile-pour-la-collection-tropical-paradise-2013\/mzl-mmidroyq-320x480-75\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.mmidroyq.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-lance-une-application-mobile-pour-la-collection-tropical-paradise-2013\/mzl-hwzzlnwm-320x480-75\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.hwzzlnwm.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-lance-une-application-mobile-pour-la-collection-tropical-paradise-2013\/mzl-bpxjhjsh-320x480-75\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.bpxjhjsh.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-lance-une-application-mobile-pour-la-collection-tropical-paradise-2013\/mzl-ipazmlxp-320x480-75\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.ipazmlxp.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\/mzl-ctbiebzb-320x480-75-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.ctbiebzb.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\nThe additional content featured in the Swarovski Mobile application is also available on a dedicated microsite: <a href=\"http:\/\/swarovski.com\/tropicalparadise\" target=\"_blank\" rel=\"noopener\">swarovski.com\/tropicalparadise<\/a>. The microsite features styling tips, themed videos &amp; Facebook modules that will be updated each month to offer web users<br \/>\nnew and inspiring ideas. The Swarovski Mobile app &amp; microsite are available in 8 languages: English, French, German, Spanish, Portuguese, Japanese, Korean and Chinese.  <\/p>\n<p>THEMATIC VIDEOS &amp; STYLE GUIDE<br \/>\nEach month, a video will present the theme and spirit of the in-store collection, setting the must-have pieces in the environment of the country visited.<br \/>\nFor further inspiration, the &#8220;Find Your Style&#8221; style guide shows Internet users the best ways to wear the collection&#8217;s star jewels (including the jewels to be won in the Swarovski Mobile app competition). &#8220;Find Your Style&#8221; also allows users to share looks on social networks and buy the creations presented online. Every month, 3 new Swarovski pieces will be presented through 3 looks inspired by a woman&#8217;s life: an evening at the opera, a day at work or brunch with friends. The style guide gives women ideas for looks they can draw inspiration from. Find fashion tips on<br \/>\n<a href=\"http:\/\/Swarovski.com\/tropicalparadise\/style\" target=\"_blank\" rel=\"noopener\">Swarovski.com\/tropicalparadise\/style<\/a>.<\/p>\n<p>Dedicated microsite: <a href=\"http:\/\/swarovski.com\/tropicalparadise\" target=\"_blank\" rel=\"noopener\">swarovski.com\/tropicalparadise<\/a><br \/>\nFacebook: <a href=\"http:\/\/facebook.com\/SWAROVSKI.global\" target=\"_blank\" rel=\"noopener\">facebook.com\/SWAROVSKI.global<\/a><br \/>\nPinterest: <a href=\"http:\/\/pinterest.com\/swarovski\" target=\"_blank\" rel=\"noopener\">pinterest.com\/swarovski<\/a><br \/>\nInstagram: <a href=\"http:\/\/instagram.com\/official_swarovski\" target=\"_blank\" rel=\"noopener\">instagram.com\/official_swarovski<\/a><br \/>\nTwitter: <a href=\"http:\/\/twitter.com\/Swarovski\" target=\"_blank\" rel=\"noopener\">twitter.com\/Swarovski<\/a><br \/>\nYouTube: <a href=\"http:\/\/youtube.com\/swarovski\" target=\"_blank\" rel=\"noopener\">youtube.com\/swarovski<\/a><br \/>\nGoogle +: <a href=\"http:\/\/plus.google.com\/+Swarovski\" target=\"_blank\" rel=\"noopener\">plus.google.com\/+Swarovski<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SWAROVSKI&#8217;S TROPICAL PARADISE COLLECTION SHINES WITH INTERACTIVE DIGITAL CAMPAIGN With its Spring-Summer 2013 &#8220;Tropical Paradise&#8221; collection, Swarovski takes its fans on a journey to Latin America. Each month will unveil&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2008592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[54046,61899],"class_list":["post-2008585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-swarovski","tag-tropical-paradise-2013"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2008585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2008585"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2008585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2008592"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2008585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2008585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2008585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}