{"id":2008585,"date":"2013-03-06T14:02:40","date_gmt":"2013-03-06T13:02:40","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/03\/06\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\/"},"modified":"2026-03-11T21:50:03","modified_gmt":"2026-03-11T20:50:03","slug":"swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\/","title":{"rendered":"SWAROVSKI launches a mobile application for the TROPICAL PARADISE 2013 Collection"},"content":{"rendered":"<p>SWAROVSKI&#8217;S TROPICAL PARADISE COLLECTION SHINES WITH INTERACTIVE DIGITAL CAMPAIGN<\/p>\n<p>With its Spring-Summer 2013 &#8220;Tropical Paradise&#8221; collection, Swarovski takes its fans on a journey to Latin America. Each month will unveil one of the exotic destinations that inspired the vibrant colors and festive spirit of the jewelry &amp; accessories collection. Swarovski invites its customers and web users to take part in this journey through an interactive digital campaign currently online and running until June 30, 2013.  <\/p>\n<p>THE MOBILE APPLICATION &amp; THE MICROSITE TROPICAL PARADISE<br \/>\nThe journey begins with a new mobile application: Swarovski Mobile, available on iOS &amp; Android. Augmented Reality is an in-store feature that is triggered by scanning the<br \/>\nAR+ (Augmented Reality) logo present in the exterior and interior windows of Swarovski boutiques. Using AR, users will discover collection-themed videos and style tips that they can download &amp; share on social networks.<br \/>\nIn addition, app users can enter a worldwide competition to win fabulous jewels from the Tropical Paradise collection. Each month, a new piece of jewelry will be offered, and 3 winners will be randomly selected at<br \/>\n.<br \/>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2008585 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-lance-une-application-mobile-pour-la-collection-tropical-paradise-2013\/mzl-mmidroyq-320x480-75\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.mmidroyq.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-lance-une-application-mobile-pour-la-collection-tropical-paradise-2013\/mzl-hwzzlnwm-320x480-75\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.hwzzlnwm.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-lance-une-application-mobile-pour-la-collection-tropical-paradise-2013\/mzl-bpxjhjsh-320x480-75\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.bpxjhjsh.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-lance-une-application-mobile-pour-la-collection-tropical-paradise-2013\/mzl-ipazmlxp-320x480-75\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.ipazmlxp.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\/mzl-ctbiebzb-320x480-75-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/mzl.ctbiebzb.320x480-75-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<br \/>\nThe additional content featured in the Swarovski Mobile application is also available on a dedicated microsite: <a href=\"http:\/\/swarovski.com\/tropicalparadise\">swarovski.com\/tropicalparadise<\/a>. The microsite features styling tips, themed videos &amp; Facebook modules that will be updated each month to offer web users<br \/>\nnew and inspiring ideas. The Swarovski Mobile app &amp; microsite are available in 8 languages: English, French, German, Spanish, Portuguese, Japanese, Korean and Chinese.  <\/p>\n<p>THEMATIC VIDEOS &amp; STYLE GUIDE<br \/>\nEach month, a video will present the theme and spirit of the in-store collection, setting the must-have pieces in the environment of the country visited.<br \/>\nFor further inspiration, the &#8220;Find Your Style&#8221; style guide shows Internet users the best ways to wear the collection&#8217;s star jewels (including the jewels to be won in the Swarovski Mobile app competition). &#8220;Find Your Style&#8221; also allows users to share looks on social networks and buy the creations presented online. Every month, 3 new Swarovski pieces will be presented through 3 looks inspired by a woman&#8217;s life: an evening at the opera, a day at work or brunch with friends. The style guide gives women ideas for looks they can draw inspiration from. Find fashion tips on<br \/>\n<a href=\"http:\/\/Swarovski.com\/tropicalparadise\/style\">Swarovski.com\/tropicalparadise\/style<\/a>.<\/p>\n<p>Dedicated microsite: <a href=\"http:\/\/swarovski.com\/tropicalparadise\">swarovski.com\/tropicalparadise<\/a><br \/>\nFacebook: <a href=\"http:\/\/facebook.com\/SWAROVSKI.global\">facebook.com\/SWAROVSKI.global<\/a><br \/>\nPinterest: <a href=\"http:\/\/pinterest.com\/swarovski\">pinterest.com\/swarovski<\/a><br \/>\nInstagram: <a href=\"http:\/\/instagram.com\/official_swarovski\">instagram.com\/official_swarovski<\/a><br \/>\nTwitter: <a href=\"http:\/\/twitter.com\/Swarovski\">twitter.com\/Swarovski<\/a><br \/>\nYouTube: <a href=\"http:\/\/youtube.com\/swarovski\">youtube.com\/swarovski<\/a><br \/>\nGoogle +: <a href=\"http:\/\/plus.google.com\/+Swarovski\">plus.google.com\/+Swarovski<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SWAROVSKI&#8217;S TROPICAL PARADISE COLLECTION SHINES WITH INTERACTIVE DIGITAL CAMPAIGN With its Spring-Summer 2013 &#8220;Tropical Paradise&#8221; collection, Swarovski takes its fans on a journey to Latin America. Each month will unveil&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2008592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[54046,61899],"class_list":["post-2008585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-swarovski","tag-tropical-paradise-2013"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SWAROVSKI launches mobile app for TROPICAL PARADISE 2013 Collection - LUXSURE - Fashion Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/03\/06\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/06\\\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/06\\\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"SWAROVSKI launches a mobile application for the TROPICAL PARADISE 2013 Collection\",\"datePublished\":\"2013-03-06T13:02:40+00:00\",\"dateModified\":\"2026-03-11T20:50:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/06\\\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\\\/\"},\"wordCount\":414,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/06\\\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/mzl.ctbiebzb.320x480-75.jpg\",\"keywords\":[\"Swarovski\",\"TROPICAL PARADISE 2013\"],\"articleSection\":[\"Watches and Jewelry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/06\\\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/06\\\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/03\\\/06\\\/swarovski-launches-a-mobile-application-for-the-tropical-paradise-2013-collection\\\/\",\"name\":\"SWAROVSKI launches mobile app for TROPICAL PARADISE 2013 Collection - 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