{"id":2008472,"date":"2013-02-18T12:52:50","date_gmt":"2013-02-18T11:52:50","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/"},"modified":"2026-03-11T20:56:40","modified_gmt":"2026-03-11T19:56:40","slug":"burberry-introduces-intelligent-personalization-ahead-of-todays-show","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/","title":{"rendered":"Burberry introduces intelligent personalization ahead of today&#8217;s show"},"content":{"rendered":"<p>INTELLIGENT PERSONALIZATION<br \/>\nAs part of its Burberry Prorsum AH13 show in London today, Burberry is launching intelligent personalization.<\/p>\n<p>Intelligent personalization reveals the creation story behind every piece ordered from the Burberry Prorsum A\/W 2013 runway show.<\/p>\n<p><iframe width=\"640\" height=\"360\" data-src=\"http:\/\/www.youtube.com\/embed\/gUD_ZPwiAvk\" frameborder=\"0\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>The technology embedded in each product reveals an immersive video retracing its journey, celebrating both design and craftsmanship.  <\/p>\n<p>Intelligent personalization represents the evolution of Burberry&#8217;s digital business, placing the customer at the center of personalized luxury experiences.<br \/>\nBurberry&#8217;s new &#8220;Runway Made to Order&#8221; service offers customizable outdoor pieces and bags with engraved nameplates.<\/p>\n<p>Touching a touchscreen device, each piece unveils a unique video experience tracing its handcrafted production &#8211; from original sketches to runway show, manufacturing and personalization.<\/p>\n<p>And at Burberry&#8217;s flagship store in London&#8217;s Regent Street, customers can watch their pieces reveal their personalized content on large mirrors that instantly turn into screens.<\/p>\n<p>Made-to-order products will be available on Burberry.com for two weeks following the show, for delivery in nine weeks.<br \/>\nEVOLVING THE CUSTOMER&#8217;S LUXURY EXPERIENCE<br \/>\nWith intelligent personalization, Burberry continues to blend the physical and the digital, building on recent innovations such as:<\/p>\n<p>&#8211; Burberry Bespoke, offering online customization of the iconic trench coat through 12 million possible combinations;<br \/>\n&#8211; Burberry World Live at the flagship store at 121 Regent Street, transposing every aspect of the brand&#8217;s digital world to a physical environment for the first time;<\/p>\n<p>&#8211; and the forthcoming introduction of Ipad applications enabling store staff around the world to access detailed customer profiles and product data in real time to elevate their luxury shopping experience.<br \/>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2008472 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/105a0985-7304-48f9-877f-4634546cc868\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/105a0985-7304-48f9-877f-4634546cc868-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/105a0985-7304-48f9-877f-4634546cc868-216x160.jpg 216w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/105a0985-7304-48f9-877f-4634546cc868-73x55.jpg 73w\" data-sizes=\"(max-width: 216px) 100vw, 216px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/1ac99032-ddae-4b07-8684-64f0c0211be7\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/1ac99032-ddae-4b07-8684-64f0c0211be7-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/c8e7dac1-8d59-4899-86f7-c5d71a719fcb\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/c8e7dac1-8d59-4899-86f7-c5d71a719fcb-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/d2f81be5-bb9d-4232-bc89-5b1f0c32ebf1\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/d2f81be5-bb9d-4232-bc89-5b1f0c32ebf1-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/3a89326e-6d1d-4711-b040-3e30728f8a91\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/3a89326e-6d1d-4711-b040-3e30728f8a91-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/f4382084-0d9b-4833-b57d-c1fe4dccc484\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/f4382084-0d9b-4833-b57d-c1fe4dccc484-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/f12501d9-df93-49d0-9e22-984067df0c97\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/f12501d9-df93-49d0-9e22-984067df0c97-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/902bf156-46e7-4c21-a295-15f023913b6c\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/902bf156-46e7-4c21-a295-15f023913b6c-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/4ca5bc6f-8d97-4ec4-a4a5-92363e820f9b\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/4ca5bc6f-8d97-4ec4-a4a5-92363e820f9b-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-presente-la-personnalisation-intelligente-avant-so-show-daujourdhui\/0c45da7c-4b4f-49a2-99d9-5006f73ac7a9\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/0c45da7c-4b4f-49a2-99d9-5006f73ac7a9-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/160;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INTELLIGENT PERSONALIZATION As part of its Burberry Prorsum AH13 show in London today, Burberry is launching intelligent personalization. Intelligent personalization reveals the creation story behind every piece ordered from the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2008473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[61837],"class_list":["post-2008472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-burberry-prorsum-a-w-2013"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burberry presents intelligent personalization ahead of today&#039;s show - LUXSURE - Fashion Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Burberry introduces intelligent personalization ahead of today&#8217;s show\",\"datePublished\":\"2013-02-18T11:52:50+00:00\",\"dateModified\":\"2026-03-11T19:56:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/\"},\"wordCount\":272,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6.jpg\",\"keywords\":[\"Burberry Prorsum A\\\/W 2013\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/\",\"name\":\"Burberry presents intelligent personalization ahead of today's show - LUXSURE - Fashion Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6.jpg\",\"datePublished\":\"2013-02-18T11:52:50+00:00\",\"dateModified\":\"2026-03-11T19:56:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6.jpg\",\"contentUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6.jpg\",\"width\":900,\"height\":636},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/18\\\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.luxsure.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Burberry introduces intelligent personalization ahead of today&rsquo;s show\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"name\":\"Luxsure\",\"description\":\"UNE CERTAINE VISION DU LUXE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.luxsure.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\",\"name\":\"Luxsure\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"width\":551,\"height\":400,\"caption\":\"Luxsure\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\",\"name\":\"pascal iakovou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g\",\"caption\":\"pascal iakovou\"},\"sameAs\":[\"http:\\\/\\\/www.luxsure.Fr\"],\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/author\\\/pascal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Burberry presents intelligent personalization ahead of today's show - LUXSURE - Fashion Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/","twitter_misc":{"Written by":"pascal iakovou","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/#article","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/"},"author":{"name":"pascal iakovou","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423"},"headline":"Burberry introduces intelligent personalization ahead of today&#8217;s show","datePublished":"2013-02-18T11:52:50+00:00","dateModified":"2026-03-11T19:56:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/"},"wordCount":272,"commentCount":0,"publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6.jpg","keywords":["Burberry Prorsum A\/W 2013"],"articleSection":["The Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/","url":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/","name":"Burberry presents intelligent personalization ahead of today's show - LUXSURE - Fashion Magazine","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/#primaryimage"},"image":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6.jpg","datePublished":"2013-02-18T11:52:50+00:00","dateModified":"2026-03-11T19:56:40+00:00","breadcrumb":{"@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/#primaryimage","url":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6.jpg","contentUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6.jpg","width":900,"height":636},{"@type":"BreadcrumbList","@id":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.luxsure.fr\/"},{"@type":"ListItem","position":2,"name":"Burberry introduces intelligent personalization ahead of today&rsquo;s show"}]},{"@type":"WebSite","@id":"https:\/\/www.luxsure.fr\/#website","url":"https:\/\/www.luxsure.fr\/","name":"Luxsure","description":"UNE CERTAINE VISION DU LUXE","publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.luxsure.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.luxsure.fr\/#organization","name":"Luxsure","url":"https:\/\/www.luxsure.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","width":551,"height":400,"caption":"Luxsure"},"image":{"@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/e3e28d08083f4cbc258957c924e39423","name":"pascal iakovou","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/358546e9ab7afafbb35961f747089b93cb88ca12b7a9fcd0c7922cc45f092613?s=96&d=mm&r=g","caption":"pascal iakovou"},"sameAs":["http:\/\/www.luxsure.Fr"],"url":"https:\/\/www.luxsure.fr\/en\/author\/pascal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2008472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2008472"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2008472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2008473"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2008472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2008472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2008472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}