{"id":2008472,"date":"2013-02-18T12:52:50","date_gmt":"2013-02-18T11:52:50","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/"},"modified":"2026-03-11T20:56:40","modified_gmt":"2026-03-11T19:56:40","slug":"burberry-introduces-intelligent-personalization-ahead-of-todays-show","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/","title":{"rendered":"Burberry introduces intelligent personalization ahead of today&#8217;s show"},"content":{"rendered":"<p>INTELLIGENT PERSONALIZATION<br \/>\nAs part of its Burberry Prorsum AH13 show in London today, Burberry is launching intelligent personalization.<\/p>\n<p>Intelligent personalization reveals the creation story behind every piece ordered from the Burberry Prorsum A\/W 2013 runway show.<\/p>\n<p><iframe width=\"640\" height=\"360\" src=\"http:\/\/www.youtube.com\/embed\/gUD_ZPwiAvk\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>The technology embedded in each product reveals an immersive video retracing its journey, celebrating both design and craftsmanship.  <\/p>\n<p>Intelligent personalization represents the evolution of Burberry&#8217;s digital business, placing the customer at the center of personalized luxury experiences.<br \/>\nBurberry&#8217;s new &#8220;Runway Made to Order&#8221; service offers customizable outdoor pieces and bags with engraved nameplates.<\/p>\n<p>Touching a touchscreen device, each piece unveils a unique video experience tracing its handcrafted production &#8211; from original sketches to runway show, manufacturing and personalization.<\/p>\n<p>And at Burberry&#8217;s flagship store in London&#8217;s Regent Street, customers can watch their pieces reveal their personalized content on large mirrors that instantly turn into screens.<\/p>\n<p>Made-to-order products will be available on Burberry.com for two weeks following the show, for delivery in nine weeks.<br \/>\nEVOLVING THE CUSTOMER&#8217;S LUXURY EXPERIENCE<br \/>\nWith intelligent personalization, Burberry continues to blend the physical and the digital, building on recent innovations such as:<\/p>\n<p>&#8211; Burberry Bespoke, offering online customization of the iconic trench coat through 12 million possible combinations;<br \/>\n&#8211; Burberry World Live at the flagship store at 121 Regent Street, transposing every aspect of the brand&#8217;s digital world to a physical environment for the first time;<\/p>\n<p>&#8211; and the forthcoming introduction of Ipad applications enabling store staff around the world to access detailed customer profiles and product data in real time to elevate their luxury shopping experience.<br \/>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 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class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2013\/02\/18\/burberry-introduces-intelligent-personalization-ahead-of-todays-show\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6-2\/'><img decoding=\"async\" width=\"216\" height=\"160\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/91fcaa9d-e45f-42ee-a4ce-98574e80e1a6-216x160.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" title=\"\"><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INTELLIGENT PERSONALIZATION As part of its Burberry Prorsum AH13 show in London today, Burberry is launching intelligent personalization. Intelligent personalization reveals the creation story behind every piece ordered from the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2008473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[61837],"class_list":["post-2008472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-burberry-prorsum-a-w-2013"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2008472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2008472"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2008472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2008473"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2008472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2008472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2008472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}